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Page 1: IIA of IL Convention 2012 Keynote Presentation

Finding Success Online

How Independent Insurance Agents Generate New Business Revenue

From Online Activities

Page 2: IIA of IL Convention 2012 Keynote Presentation

I am Ryan Hanley

• Insurance Producer, CIC– The Murray Group

Insurance Servicers, Inc

• Creator/Editor – www.RyanHanley.com

• Author – The Social Tools Book

• Producer– The Content Warfare

Podcast

Page 3: IIA of IL Convention 2012 Keynote Presentation

I Am Jason Cass

• Married w/ two sons• Owner of JDC Insurance• Chairman of National YAC

for Big I• Original CAP Task Force

member• ACT liaison to the

National YAC• IIA of IL YAC member

Page 4: IIA of IL Convention 2012 Keynote Presentation

Ground Rules

• Ask lots of questions… – Even dumb questions

• We don’t expect you to be an expert– Be prepared for our honest opinion– You can always follow up with us

• We may go on a tangent – It will always be relevant

• We don’t care if you email or send texts

• You don’t have to ask us to go the bathroom

Page 5: IIA of IL Convention 2012 Keynote Presentation

Myths About Selling Online

• Internet Shoppers Buy on Price– If we don’t treat our product like a commodity they

won’t buy it like a commodity• We Need To Be On Every Social Media Site to be

Successful– Success online is about becoming a valuable resource

• Consumers Need Our Expertise– The information gates to our knowledge have been

unlocked

Page 6: IIA of IL Convention 2012 Keynote Presentation

Common Objections to Social Media

• We work on referrals…• So does the Internet

• It takes too much time…• You don’t have time for to generate revenue?

• I don’t know anything about computers…• Hire someone that does

• I don’t like the Internet…• But your clients do

Page 7: IIA of IL Convention 2012 Keynote Presentation

ConsumerizationIs an term used to describe emergence of info. technology:

First in the consumer market Then spread into business

In years past, many technology-based products have had their beginnings in the defense & business markets:

Facsimile machinesCalculators Mobile phonePersonal computers

Page 8: IIA of IL Convention 2012 Keynote Presentation

Consumerization

• First, products that were designed for individual consumers, are now appealing in the workplace and demand of these products are increasing in the workplace

Page 9: IIA of IL Convention 2012 Keynote Presentation

Consumerization

• Second, “No one cares how much you know, until they know how much you care”…

• Creates a window that shows transparency, builds trust, and your brand.

• Getting employees to share & use productive and enhancing consumer technology at and away from work will be a wise strategy.

Page 10: IIA of IL Convention 2012 Keynote Presentation

Success Online is derived from your ability to consistently

deliver value and has nothing to do with your technical

knowledge of the Internet.

Page 11: IIA of IL Convention 2012 Keynote Presentation

Success isn’t about YOU. It’s a derivative of being all about

everyone else...

Page 12: IIA of IL Convention 2012 Keynote Presentation

Today you deliver value, Tomorrow you build a

relationship.

Page 13: IIA of IL Convention 2012 Keynote Presentation

Create content that is remarkably, that is enjoyable to consume, and that lets the reader know exactly what you

want them to do next.~ Copyblogger

Page 14: IIA of IL Convention 2012 Keynote Presentation

I Am Brent Kelly

• Agent at Clemens Insurance of Bloomington, IL

• Creator/Editor – www.BrentmKelly.com

• Blog titled – “The Insurance Coach”

Page 15: IIA of IL Convention 2012 Keynote Presentation
Page 16: IIA of IL Convention 2012 Keynote Presentation

Generating Revenue Online Workshop

Presented by

Jason Cass, CIC & Ryan Hanley, CIC“The GROW mission is to provide every Independent Insurance Agent with the

tools and knowledge to generate revenue from their online activities”

www.growprogram.com


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