Finding Success Online
How Independent Insurance Agents Generate New Business Revenue
From Online Activities
I am Ryan Hanley
• Insurance Producer, CIC– The Murray Group
Insurance Servicers, Inc
• Creator/Editor – www.RyanHanley.com
• Author – The Social Tools Book
• Producer– The Content Warfare
Podcast
I Am Jason Cass
• Married w/ two sons• Owner of JDC Insurance• Chairman of National YAC
for Big I• Original CAP Task Force
member• ACT liaison to the
National YAC• IIA of IL YAC member
Ground Rules
• Ask lots of questions… – Even dumb questions
• We don’t expect you to be an expert– Be prepared for our honest opinion– You can always follow up with us
• We may go on a tangent – It will always be relevant
• We don’t care if you email or send texts
• You don’t have to ask us to go the bathroom
Myths About Selling Online
• Internet Shoppers Buy on Price– If we don’t treat our product like a commodity they
won’t buy it like a commodity• We Need To Be On Every Social Media Site to be
Successful– Success online is about becoming a valuable resource
• Consumers Need Our Expertise– The information gates to our knowledge have been
unlocked
Common Objections to Social Media
• We work on referrals…• So does the Internet
• It takes too much time…• You don’t have time for to generate revenue?
• I don’t know anything about computers…• Hire someone that does
• I don’t like the Internet…• But your clients do
ConsumerizationIs an term used to describe emergence of info. technology:
First in the consumer market Then spread into business
In years past, many technology-based products have had their beginnings in the defense & business markets:
Facsimile machinesCalculators Mobile phonePersonal computers
Consumerization
• First, products that were designed for individual consumers, are now appealing in the workplace and demand of these products are increasing in the workplace
Consumerization
• Second, “No one cares how much you know, until they know how much you care”…
• Creates a window that shows transparency, builds trust, and your brand.
• Getting employees to share & use productive and enhancing consumer technology at and away from work will be a wise strategy.
Success Online is derived from your ability to consistently
deliver value and has nothing to do with your technical
knowledge of the Internet.
Success isn’t about YOU. It’s a derivative of being all about
everyone else...
Today you deliver value, Tomorrow you build a
relationship.
Create content that is remarkably, that is enjoyable to consume, and that lets the reader know exactly what you
want them to do next.~ Copyblogger
I Am Brent Kelly
• Agent at Clemens Insurance of Bloomington, IL
• Creator/Editor – www.BrentmKelly.com
• Blog titled – “The Insurance Coach”
Generating Revenue Online Workshop
Presented by
Jason Cass, CIC & Ryan Hanley, CIC“The GROW mission is to provide every Independent Insurance Agent with the
tools and knowledge to generate revenue from their online activities”
www.growprogram.com