Download - ILC corporate design, logo and communication plan

29 06 2006 ILC@DESY Global Design Effort 1

ILC corporate design, logo and

communication plan

Barbara Warmbein


logos

We all know logos

We wanted one too!

(launch 18 May)


www.linearcollider.org

• before • after

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.


NewsLine

• before • after

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.


brochure

• We are working on a corporate brochure• About 3 pages• Topics: why do we want the ILC (physics

questions), what will it look like, who is working on the project

• Visually stunning • For decision makers and general public• Mock-up will be shown at Vancouver


For you

• http://www.linearcollider.org/cms/?pid=1000286

• Logos (colour, b&w, reverse)• Powerpoint template

• If you need other material let me know


Judy Jackson

Goal

Build the International Linear Collider


Judy Jackson• Strategy

• Use collaborative, strategic communication to build support for constructing the international linear collider for particle physics research.– Collaborative means we plan and carry out communication

together on a global scale, combining resources and coordinating regional communication efforts.

– Strategic means we keep our eyes on the goal and put our communication resources where they will do the most good.


Judy Jackson• Tactics Develop common ILC logo, common graphic standards

Publish weekly electronic ILC newsletter

Develop ILC Web site, build traffic

• Prepare ILC talks in many languages

Cultivate partnerships with industry

• Develop common messages, try them on audiences

• Develop answers to hard questions– What’s it for? Why now? How much? Where?

Get communication on the agenda at ILC workshops at all levels