Impacts of 3rd Party IaaS on broadband network operations and businesses
Prabhat KumarManaging Partner, i3m3 Solutions
Moving to the cloud …. How is 3rd Party IaaS is impacting network and data center operations
Moving to the cloud …. How is 3rd Party IaaS is impacting network and data center operations
•Results in constant challenge to manage the gaps in demands vs. broadband network capabilities and functionalities
•Results in constant challenge to manage the gaps in demands vs. broadband network capabilities and functionalities
0%
50%
100%
150%
< 50 50 - 150 150 - 520 250 - 500 > 500
10K IT Professional’s Strategies for Growth
Cloud Virtualization Hardware
…customers are looking to cloud computing to provide elastic growth in broadband networks and CDNs to meet user demands
Sources: Sentilla, 2012, Cisco Global Cloud Index, 2011-2016
•Growth in data and mobile devices typically follows the geometric progression – doubles in every 18 – 24 months•Capacity provisioning and broadband network growth follows the arithmetic progression
•Growth in data and mobile devices typically follows the geometric progression – doubles in every 18 – 24 months•Capacity provisioning and broadband network growth follows the arithmetic progression
Factors applied to 3rd Party IaaS integration challenges with existing networks resulting in stress on broadband networks and data centers
Factors applied to 3rd Party IaaS integration challenges with existing networks resulting in stress on broadband networks and data centers
Broadband Network
Operations
Mobility demandMobility demand OSS management complexity
OSS management complexity
Security and performance transparency
Security and performance transparency
Customer experience
inconsistency
Customer experience
inconsistency
Business Opportunities
Simplifying information access and
usage
Standardizing and integrating
communications for value
Aggregating, automating and scaling cloud
workflows
Improving workflows,
transparency, and “best-of-breed”
operations
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• Example Infrastructure as a Service providers
– Storage as a Service (STaaS)
– Other providers of management tools and
resources for PaaS players
• Provides compute, storage and management for cloud development and applications
Market Landscape
Platform as a Service
Software as a Service
Infrastructure as a Service
Public cloud providers also provide secure private cloud solutions mimicking public portfolios
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Reliability and Availability – OSSs, BSSs, NOC and ….
• Most customers do not know true cost of downtime in their environment
Cost of Downtime Percentage of companies not able to quantify 78%
Percent indicating $1,000 to $25,000 per network hour or downtime
19%
Percent indicating $175,000 or more per network hour of downtime
3%
• Yet, customers willing to suffer higher levels of downtime in tough economic conditions
Source: ITIC, 2010
60% +
Percentage of survey participants who were willing to operate at higher levels of downtime due to budget constraints
1 in 4 data centers is expected to experience a serious disruption over the next five years
- Association for Computer Operations Management, 2010
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Data Interoperability – across vendors and suppliers
• Challenge to providers looking to reach beyond their network boundaries
• Customers demanding interoperability standards across providers
– API developments and improvements
– Formatting standards
• Number of standards and user groups attempting to tackle related issues
– Open Cloud Consortium
– Cloud Computing Use Case Group
Semantic Interoperability
Data Translation
Data Security
Performance
Governance
Data Transformation
Interoperability challenges
Related challenges
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Security and Privacy – across 3rd party IaaS
• IT service security architecture is critical to a robust multi-layered security approach
Governance
PolicyStrategyOwnershipMetricsRisk ManagementLegalEducation
IT Application Level Patterns
Architectural stylesCollaboration
IT Infrastructure PatternsNetwork + Communications
Apps Platform
IT Service Security Patterns
Service ManagementService Development
Service Operations
(Central) Security PatternsAuthenticationAuthorization
Identity + Key ManagementAudit Trails
Backup, Redundancy, Recovery
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Industry Competitors and Rivalry Among Existing Players
• New service models, technologies, and players will
compete for customer mindshare and wallets
• Market segments will blur across
platforms and service types
Enterprise cloud services market
$35.6 billion
Server Practice
On-siteStorage Services
Business Development
Elastic Security in Cloud Services
Delivery Platform
Build cloud computing services: Extend enterprise capabilities to build an elastic cloud ecosystem for Service Delivery Platforms by leveraging IaaS, PaaS and SaaS models to reduce TCOs, simplify collaboration and increase business agility
Examples: AWS, Rackspace, NetApp, Terremark/Verizon ….
Establish on-site resource and cloud service strategy and sales efforts: Create and define a service solution strategy amid complex interdependencies of vendors’ solutions, products and inter-operability issues for you and your target customers
– Collaborate with enterprise sales and support teams – Create business cases and action plans for target clients – Create product roadmaps, competitive pricing offers,
applications bundles, and process automation areas
Examples: AWS, NetApp, Rackspace ….
Create client elastic cloud platforms: Build processes and platforms for cloud services solutions that work across and easily integrate with existing legacy applications and services for several divisions within an enterprise
Examples: RightScale, HP, IBM ….
How the combined power of cloud ecosystem players and CIO/CTO teams can support an enterprise business development efforts…
How i3m3 Solutions helps Service Providers evolve their cloud strategies… How i3m3 Solutions helps Service Providers evolve their cloud strategies…
Broadband Network
Operations and
BusinessMobility
OSS Management
Security & Performance Evaluation and
assessment
Business case
Architectural solution
Roadmap
Implementation
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