Impression-Marketing.com
Howard Deskin & Anne Moss Rogers September 24, 2013
Who are we?
Impression-Marketing.com
• Howard Deskin: Partner & CEO/Internet Marketing Mgr. • Anne Moss Rogers: Partner & Creative Director • Marketing company specializing in digital marketing • Team of 9 associates with 50+ clients • Focus areas: Healthcare, Home Services,
Professional Services, Non-Profit, Senior Living Properties, Manufacturing
We Take a Disciplined Approach to Creativity
Impression-Marketing.com
Manufacturing & Marketing
Today’s traditional offline marketing can be enhanced by incorporating online marketing tactics
Impression-Marketing.com
Manufacturing
& Marketing
Old strategies •Cold Calling •Trade Shows •Print •Billboards
New strategies •Website •Mobile •Internet Advertising •Social media
+ = MORE LEADS
Impression-Marketing.com
The off-line and on-line worlds are becoming more integrated
Impression-Marketing.com
The internet makes it simpler for customers to direct their own buying cycle. No waiting for the next trade show, ad, or calls from sales reps. Instead they’re able to get exactly the information they want exactly when they want it.
Before making contact, business buyers have already completed 57% of the purchase process via the internet.
What is Integrated Marketing?
Controlling the Chaos
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Marketing Spending
Impression-Marketing.com
Media Consumption Trends
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Print vs. Online Ad Spending
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Online Budget Allocation by Tactic
Going Mobile • Google has indicated your search
results will be penalized if you don’t have a mobile friendly site
• At least have a scaled-down version of
your desktop website • Utilize “browser-detection” and
“responsive design” to ensure the mobile site displays appropriately
By 2014, Mobile is Predicted to Overtake Desktop Internet Usage
Impression-Marketing.com
Impression-Marketing.com
What can we offer the VMA?
• Educate staff and member companies: • What’s happening on the internet
(trends, success stories, etc.) • How to integrate on-line and
off-line marketing for maximum return on investment
• Individual topics (i.e. how to get found on google, mobile responsive websites, content marketing, email marketing, social media strategy, customer engagement, etc.)
• How to track and measure marketing results
• Introduce potential new members to the VMA
• Foster ideas with Virginia Chamber of Commerce – Small Business Committee (Howard is a member on Tom DeWitt’s Committee)
• Foster ideas with the Chesterfield County Chamber of Commerce – Professional Development Committee (Howard is Co-Chair)
• Foster ideas via our WorkIT articles – Richmond & Lynchburg
• Promote manufacturing related marketing tips on our website blog and social media
• Help member companies with their marketing efforts
Ideas for VMA Members
• Upgrade / Redesign Website ▪ Add relevant industry keywords ▪ Add Calls-To-Action ▪ Use Video ▪ Incorporate E-Commerce ▪ Blog, blog, blog ▪ Offer support materials (product
manuals) ▪ Link to Social Media
• Be Social ▪ Incorporate Social Media into your
plan with Facebook, Twitter and Google+
▪ Post across all platforms Impression-Marketing.com
• Use Pay-Per-Click & Display Ads ▪ Promote Trade Shows
• Get Local ▪ Sign up for local online directory listings ▪ Be involved in your community
• Be Responsive ▪ Mobile Responsive Website ▪ Provide platform for product reviews
Stalk us online at
Impression-Marketing.com
Impression-marketing.com
ImpressionMarketing @impressionM
Free marketing information!
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