Future forumsImproving employee engagement
28 February 2014
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Employee engagement
Goal Planner
CBI research findings
Agenda
Q & A
Agenda
Employee engagementSusie Logan
Why do we care?
Find the answer to engaging different workforces
Generate value for your business
Employees feel confident about their retirement plan
Employees who can retire when they want on an income they expect
Our Vision
SegmentationThe right message at the right time to the right people
Examples of segmentation and campaign evaluation we can provide
Campaign developmentsUsing emotional studies to shape our communications
DRAFTCONCEPTS
Evaluate results Making the right impact
Track the campaign performance
Analyse the impact of different media
Capture qualitative and quantitative findings
Shape future developments
Goal PlannerDonna Walsh
Goal Planner
Speak to your Standard Life contact for a demonstration
CBI researchJamie Jenkins
CBI researchA view from the top
CBI researchA view from the top
226 respondent organisations employing nearly 700,000 people in total
Good balance of respondents in terms of organisation size and sectors
Balance between employers that have already gone through auto-enrolment and those that have not yet staged
CBI researchSo far so good on auto-enrolment – but real challenges lie ahead
40% of senior decision makers see low levels of employee engagement as the single biggest threat to
the success of auto-enrolment
80% of business leaders concerned that employees can’t retire when they want to
49% of employers worry that their employees don’t have sufficient financial knowledge to make the type of investment
decisions DC schemes involve
68% of business leaders are concerned that too many employees are failing to take full advantage of their DC
scheme
CBI researchBusinesses want to make DC attractive to employees
94% think there is a good
business case for providing a
workplace pension
89% think a good
workplace pension helps recruit, retain and motivate staff
Summary
DC Future Forums - our exclusive group
Employee engagement - changing our thinking
Goal planner – helping employees plan their goals
CBI research – businesses want to make DC attractive to employees
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Q&A