Powerpoint TemplatesPage 1
Impulsive Buying
Rehan Barkat – 8369Raheel Rauf – 8447Jazib Ali – 8192Maaz Ismail – 7192M. Khurrum Qureshi - 8232
Powerpoint TemplatesPage 2
What is Impulsive Buying?
• Spur of the moment, unplanned decision to buy, made justbefore a purchase.• Such purchases ranges from small (chocolate, clothing, magazines) to substantially large (jewelry, vehicle, work of art) purchases.
Powerpoint TemplatesPage 3
Factors, Effecting Impulsive Buying
• Characteristics of a consumer
• In-store purchase environment
• Situation factors
• Characteristics of goods
Powerpoint TemplatesPage 4
Factors, Effecting Impulsive Buying
Characteristics of a consumer:
• Age• Sex• Culture• Mood • Tendency to Materialism• Enjoy Buying• Tendency to buy impulsively
Powerpoint TemplatesPage 5
Factors, Effecting Impulsive Buying
Peculiarities of Purchase Environment:
•Store Layout•Staff•Store Atmosphere•Store Type
Powerpoint TemplatesPage 6
Factors, Effecting Impulsive Buying
Situation factors:
• Time
• Examination of Goods
• Means
• Influence Groups
Characteristics of goods:
• Category of goods• Price• Symbolic Meaning of goods
Powerpoint TemplatesPage 7
Research Objective
• To analyze Consumer Buying trends which prompt impulsive buying.
• To identify the ambiance difference of stores changing consumer buying trend.
• To study whether purchase intentions are influenced by factors such as the gender of the shopper, presence of a shopping list, the number of products purchased and the size of the grocery bill.
Powerpoint TemplatesPage 8
Hypothesis
• Main stimuli having influence on impulsive purchasing is attractive goods, discounts and attractive promotion.
Powerpoint TemplatesPage 9
Research Design
A quantitative design was used for this study. It generally involves the collection of primary data from large numbers of individuals with the intention of projecting the results to a wider population. It includes experiments, surveys and content analysis. Since the aim of the study was to generalize on the impulsivity of consumer based on the representative sample, a quantitative method was deemed suitable.
Powerpoint TemplatesPage 10
Research Method
Research participants :
Sample size : 200 people
Target respondent : Urban population
City : Karachi
Gender : Male/Female
Occupation : Students, Housewives and Working Class
Age : 16 – 45 years
Powerpoint TemplatesPage 11
Research Method
Research participants :
Powerpoint TemplatesPage 12
Research Method
Measuring instruments :
A questionnaire divided into 2 sections was used to collect data from respondents. To standardize responses, a close ended questionnaire was used. Using this close ended questionnaire also ensured easy analysis of data. The first part of the questionnaire contained questions which were aimed at assessing material characteristics of impulsive buying in consumers. The second section Contained questions to measure the likelihood of impulsive buying in retail supermarkets as a result of the various factors.
Powerpoint TemplatesPage 13
Analysis
Powerpoint TemplatesPage 14
Analysis
Powerpoint TemplatesPage 15
Analysis
Powerpoint TemplatesPage 16
Analysis
Powerpoint TemplatesPage 17
Analysis
Powerpoint TemplatesPage 18
Analysis
Powerpoint TemplatesPage 19
Analysis
Powerpoint TemplatesPage 20
Analysis
Powerpoint TemplatesPage 21
Analysis
Powerpoint TemplatesPage 22
Analysis
Powerpoint TemplatesPage 23
Analysis
Powerpoint TemplatesPage 24
Analysis
Powerpoint TemplatesPage 25
Analysis
Powerpoint TemplatesPage 26
Analysis
Powerpoint TemplatesPage 27
Analysis
Powerpoint TemplatesPage 28
Analysis
Powerpoint TemplatesPage 29
Analysis
Powerpoint TemplatesPage 30
Analysis
Powerpoint TemplatesPage 31
Analysis
Powerpoint TemplatesPage 32
Analysis
Powerpoint TemplatesPage 33
Analysis
Powerpoint TemplatesPage 34
Analysis
Powerpoint TemplatesPage 35
Analysis
Powerpoint TemplatesPage 36
Analysis
Powerpoint TemplatesPage 37
Analysis
Powerpoint TemplatesPage 38
Analysis
Powerpoint TemplatesPage 39
Analysis
Powerpoint TemplatesPage 40
Analysis
Powerpoint TemplatesPage 41
Recomendations
Stimuli having influence on impulsive purchasing. Trying to ascertain what stimuli effect impulsive purchasing in the process of the research appeared that the main stimuli determining consumers’ behavior to impulsive purchasing were pleasing goods, goods with discount and attractive advertising. The research results showed that consumer’s behavior of impulsive purchasing is often: over 70 percent of respondents have ever bought impulsively; especially it can be said about food, clothing. Consumers are stimulated most of all to buy impulsively attractive goods and marketing stimuli such as discounts and sales.