summer school
on management
of creativityIN AN INNOVATION SOCIETY
9th EDITIONMONTREAL | BARCELONAJUNE 28th to JULY 15th 2017
Welcome word ................................3
program week 1 ...............................5
program week 2 ............................29
thanks to mtl ..............................44
partners mtl ................................ 45
thanks to BCN .............................. 46
partners bcn ................................ 47
Table of contents • 1
Welcome word
program week 1
program week 2
thanks to mtl
partners mtl
thanks to bcn
partners bcn
table of contents
Welcome word • 3
Dear participants,
Welcome to the 9th edition of the Summer School on Management of Creativity and Innovation, a collaborative program between HEC Montréal and the University of Barcelona.
The Summer School project aims at bringing together people with different worldviews and experiences – academics, industrialists, artists, policy-makers, students – from different cultures and different age groups, in order to discover through a shared experience the multiple dimensions of creativity. During two intensive weeks, the participants will work together to learn methods and practices of creativity, will co-create new business models, will collaborate in international creative projects, and will co-design new solutions for professional or social issues.
One of the main results of the Summer School is the progressive building of a community of passionate people, who well beyond the end of the program, will continue creating common projects, exchanging ideas, and apply these creative insights and methods in their daily professional activities, with a head full of possibilities for improving their organisations, their careers, and their networks.
The participants of this unique and exclusive experience will find inspiration in the vibrant cities of Montreal and Barcelona, in the myriad of creative activities, industries and cultural institutions that are at the heart of the dynamism of these two cities. Participants will be constantly solicited and challenged as they move through the program and experience new places and spaces where creativity emerges and develops in Montreal and in Barcelona.
Let the journey begin!
Creatively yours,
Patrick Cohendet – HEC Montréal Laurent Simon – HEC Montréal
Lucy Stojak – HEC Montréal Montserrat Pareja-Eastaway – University of Barcelona
Jaume Valls – University of Barcelona
WELCOME WORD
Program Week 1 • 5
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Program Week 1 • 5
montreal
VENUE
> HEC Montréal, 3000, chemin de la Côte-Sainte-Catherine, Montreal, H3T 2A7
- Registration: Standard Life Room, 1st floor (access via ascenseurs Nord )
- 5@8: Le Cercle, 6th floor
WEDNESDAY, JUNE 28
Registration / Introduction /
Team Projects / 5@8
8:00-9:00Registration
9:00-9:30Welcome to HEC MontréalSummer School overviewPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)Lucy STOJAK (Director Summer School, Mosaic – HEC Montréal)Francesc SOLÉ PARELLADA (Emeritus Professor, Polytechnic University of Catalonia (UPC))Jaume VALLS (Professor, University of Barcelona)
9:30-10:30Introduction of participants – Getting to know each otherLaurent SIMON and the Summer School Team
10:30-11:00Break
11:00-12:30CREATIVE WORKSHOP 1: El Sapo MexicanoPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)
12:30-14:00Lunch
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14:00-14:15Team Projects
Overview, guidelines and work dynamicPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)Lucy STOJAK (Director Summer School, Mosaic – HEC Montréal)
14:15-15:15The use of big data for the team projectsChristophe LECANTE (President and Founder, TKM-TechKnowMetrix)Lorena ESCANDON (Associate Professor, Ryerson University)
Creative methods for team projectsMarine AGOGUÉ (Professor, HEC Montréal)
15:15-15:30Break
15:30-17:00Team project presentations and general discussion
• Project 1: The digitalization of the aerospace sector: Opportunities in the Greater Montreal area
• Denis FAUBERT (President and Director General, CRIAQ (Aeronautic Consortium of Quebec)) (tbc)
• Project 2: The Open lab Americas: Building in North America an innovation ecosystem for sustainable mobility
• Erik GRAB (Vice President Strategic Anticipation, Innovation & Sustainable Development, Michelin)
• Project 3: Health ecosystems and start-ups• Luc SIROIS (Managing Director and Co-founder, Hacking
Health)
• Project 4: Urban campuses: Community ecosystems• Dicki CHHOYANG (Liaison Officer, CHUM) (tbc)• Loretta CIANCI (Campus Development Director, HEC
Montréal)
• Project 5: The management of innovation to create sustainable growth of existing product lines and franchises, AND to generate Long Term new business opportunities
• Jean-Yves COUPUT (Director, Footwear and Business Innovation – Salomon)
• Project 6: Creative and impactful spaces for philanthropy
• Sylviane CHAPUT ((Vice-President, Chief Financial Officer and Corporate Secretary, Lucie and André Chagnon Foundation)
• Project 7: Personal mobility interconnected• Anna GISPERT (Marketing Executive,Torrot Electric
Europe)
16:45Transfer to Le Cercle Restaurant, 6th floor, HEC Montréal
17:30-17:45Welcome address Michel PATRY (Director, HEC Montréal)
17:45-18:45The creative economy: Main challenges and issuesJean-Charles CAILLIEZ (Vice-President of Innovation, Université Catholique de Lille)Patrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)
Q&A
18:45-20:00Cocktail
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VENUE
> HEC Montréal, Standard Life Room, 1st floor (access via ascenseurs Nord ) 3000, chemin de la Côte-Sainte-Catherine, Montreal, H3T 2A7
THURSDAY, JUNE 29
The creative economy:
theoretical framework, methods,
practices / Creativity workshops
8:00-8:30Continental breakfast
8:30-9:15The creative economy: Managing ideasPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)
9:15-10:15Roundtable 1: New modes of innovation, new practices and applicationsIntroduction: Pecha KuchaMadan RAO (Research Director, Your Story Media / Founder, Jazzuality)DiscussionModerator: Patrick LLERENA (Professor, BETA – Université de Strasbourg)Mario BOURGAULT (Professor, École polytechnique de Montréal)Catherine BEAUDRY (Professor, École polytechnique de Montréal)Jaume VALLS (Professor, University of Barcelona)Conclusion: Pecha KuchaFrancesc SOLÉ PARELLADA (Emeritus Professor, Polytechnic University of Catalonia (UPC))
10:15-10:30Break
10:30-11:30The creative economy: Managing ecosystemsPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)
11:30-12:00Open discussion: Managing creativityPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)
12:00Transfer to Le Cercle Restaurant, 6th floor
12:15-14:00LunchIntroduction of keynote speaker Réal JACOB (Professor, HEC Montréal)Keynote speakerInnovation to improve public health: The case of Institut TransMedtech, Living lab of CHU Sainte-JustineCarl-Éric AUBIN (Executive and Scientific Director, TransMedtech Institute)
14:00Transfer to the Standard Life Room, 1st floor
14:15-15:00Creative cognitionMarine AGOGUÉ (Professor, HEC Montréal)
15:00-16:00Communities of innovation: Introduction and theoretical frameworkPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)Roundtable 2: Examples of communities of innovationModerator: Erik GRAB (Vice President Strategic Anticipation, Innovation & Sustainable Development, Michelin)Guy PARMENTIER (Director, Department of Innovation, Entrepreneurship and Design – IAE / Université de Grenoble Alpes)Luc SIROIS (Managing Director and Co-founder, Hacking Health)Jean-Yves COUPUT (Director, Footwear and Business Innovation – Salomon) Patrick LLERENA (Professor, BETA – Université de Strasbourg)
16:00-16:15Break
16:15-17:00CREATIVE WORKSHOP 2: Hands-on application on communities of innovationGuy PARMENTIER and the Mosaic Team
17:00-17:45Team project Working Group (WG)
17:45Transfer to Le Cercle Restaurant, 6th floor, HEC Montréal
18:00-20:30CREATIVE WORKSHOP 3: Making the perfect omelet !Patrick COHENDET (Professor, Mosaic – HEC MontréalLaurent SIMON (Professor, Mosaic – HEC Montréal)International jury:Élisabeth BENNY (Marketing Director, Benny & Co.)Francesc SOLÉ PARELLADA (Emeritus Professor, Polytechnic University of Catalonia (UPC))Laurence VALLÉE (Social media curator, Mosaic – HEC Montréal)
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FRIDAY, JUNE 30
Hacking Health: Bringing
innovation to healthcare
8:00-8:30Continental breakfast
8:30-8:45Conception of healthcare environments at CHU Sainte-Justine…an evidence-based design Claude FORTIN (Nursing Director, Executive codirector of Academic-Care, Transition Director, CHU Sainte-Justine)
8:45-9:30Tour of the new hospital facilities
9:30-10:00Introduction to the 3Rs: Review – Reflect – RecreatePatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)
10:00-11:00Innovative projects in healthcare: A comparison of ecosystems
The CHU Sainte-Justine innovation platformKathy MALAS (Clinical-academic manager of the innovation platform at CHU Sainte-Justine)
Humanicité – A neighborhood for lifeIsabelle BRASSART (Director, GHICL, Université Catholique de Lille)
11:00-11:15Break
11:15-12:15Health innovation ecosystem in StrasbourgGuillaume HERT (Coordinator, French Tech Alsace)Patrick LLERENA (Professor, BETA – Université de Strasbourg)
Health innovation ecosystem in CataloniaEsther GALINDO (Ph.D. Student – University of Barcelona)Jaume VALLS (Professor, University of Barcelona)
12:15-13:30Lunch
VENUE
> CHU Sainte-Justine, Mother and Child University Hospital Center, 3175, chemin de la Côte-Sainte-Catherine, Montreal, H3T 1C5
13:30-16:30The Hacking Health PhilosophyCREATIVE WORKSHOP 4: Applying an ideathon competition to the team projectsLuc SIROIS (Managing Director and Co-founder, Hacking Health)Isabelle LUSSEYRAN (Head of development, Hacking Health)
16:30-17:30Feedback and lessons learnedPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)Luc SIROIS (Managing Director and Co-founder, Hacking Health)
Free evening
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SATURDAY, JULY 1
Discovering Montreal with YULISM
13:00-17:00The YULISM RallyeStéphane MARTEL (Founder and CEO, YULISM)Olivier OFFMAN (Partner and COO, YULISM)and the YULISTAS!
17:00-19:00Petanque competition and cocktail
VENUE
> Espace La Fontaine, 3933 avenue du Parc-La Fontaine, Montreal, H2L 0C7
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SUNDAY, JULY 2
Creativity and territories
7:15Meeting point for bus departureHilton Garden Hotel, 380, rue Sherbrooke O., Montreal, H3A 0B1
9:00Espace 4 Saisons Continental breakfast
WelcomeMichel LAMONTAGNE (President, Board of Directors, Magog Technopole)Diane PELLETIER (Municipal Councillor, City of Magog)Mimi PONTBRIAND (Secretary-Treasurer, Magog Technopole)
9:30-10:15Roundtable 3: Creative territoriesModerator: Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)Anne BERTHINIER-PONCET (Associate Professor, Conservatoire national des arts et métiers (CNAM))Nathalie CRUTZEN (Associate Professor, HEC Liège)Marie FERRU (Associate Professor, Université de Poitiers)Nathalie GUILMOT (Methods manager, Creative Wallonia Engine)
10:15-10:30Break
10:30-10:45Introduction to the Magog ChallengeMichel LAMONTAGNE (President, Board of Directors, Magog Technopole)
CREATIVE WORKSHOP 5: Concept-Knowledge (C-K) as applied to the Magog ChallengeMarine AGOGUÉ (Professor, HEC Montréal)
12:45-13:45Lunch
14:00Bus departure for Quai MacPherson
15:00-17:00Cruise of Lake Memphremagog aboard the Grand Cru
17:15Departure for MontrealDrop off at Hilton Garden Inn Hotel
VENUES
> L’Espace 4 Saisons, 4940 chemin du Parc, Orford, J1X 7N9
> Escapades Memphremagog, 1032, rue Principale O., Magog, J1X 3L2
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MONDAY, JULY 3
Creative industries: the Cirque du
Soleil (CDS) / Business Model
Canvas Workshop / La TOHU
7:30Meeting point for bus departureHilton Garden Hotel, 380, rue Sherbrooke O., Montreal, H3A 0B1
8:15-8:40Welcome to CDS
8:40-9:30Behind the scenes: A guided tour of the CDS
9:30-9:45Break and change into sportswear
9:45-10:45Full CircleMichel LAPRISE (Writer and Director, Cirque du Soleil)
10:45-12:15CREATIVE WORKSHOP 6: Acro-artistic activities
12:30-13:45Lunch
14:00-17:00CREATIVE WORKSHOP 7: Business model generationYves PIGNEUR (Professor HEC Lausanne, co-author of the best seller Business Model Generation)
17:15Transfer to la TOHU
17:30-18:35Welcome and visitSustainable development through culture: The example of la TOHUStéphane LAVOIE (Director General, la TOHU)
18:50Bus departureDrop off at Hilton Garden Inn Hotel
VENUES
> Cirque du Soleil, 8400, 2e avenue, Montreal, H1Z 4M6
> La TOHU, 2345, rue Jarry E., Montreal, H1Z 4P3
program week 1 | mtl
VENUES
> HEC Montréal, Standard Life Room, 1st floor (access via ascenseurs Nord ) 3000, chemin de la Côte-Sainte-Catherine, Montreal, H3T 2A7
> Big Top Cirque du Soleil, Old-Port of Montreal (Metro station Place d’Armes)
TUESDAY, JULY 4
Art & Culture /
Design Thinking Workshop
8:30-9:00Continental breakfast
9:00-9:303Rs: Review – Reflect – Recreate
9:30-10:00New practices in philanthropyDanielle CHAMPAGNE (Director, The Montreal Museum of Fine Arts Foundation) (tbc)
10:00-10:15Mind, body and creativityFrançois BEAUREGARD
10:15-11:00Exploring new artistic business models: The case of Atelier UNTTLDMarie-Michèle FILLION (Artist, Program Coordinator and Coach, YES (Youth Employment Services))Simon BÉLANGER (Co-founder and co-designer, Atelier UNTTLD)José Manuel ST-JACQUES (Co-founder and co-designer, Atelier UNTTLD)
11:00-11:15Break and transfer to Salon l’Oréal
11:15-13:15 Collaborative art therapy Ekaterina TURKINA (Professor, HEC Montréal)
13:15-14:15Lunch
14:15Transfer to Salle Standard Life, 1st floor
14:30-17:00CREATIVE WORKSHOP 8: Design thinkingNiels BILLOU (Co-Founder, the Humanos Institute)
17:00-17:30Team project WG
Free time
20:00An evening under the Big Top with the Cirque du Soleil’s latest production – Volta
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WEDNESDAY, JULY 5
Rethinking branding & strategy
for creative positioning
8:00Meeting point for bus departureHilton Garden Hotel, 380, rue Sherbrooke O., Montreal, H3A 0B1
9:00-9:15Welcome to the Bell Campus
9:15-9:45 3Rs: Review – Reflect – Recreate
9:45-10:15Lessons learned at the Summer SchoolElaine BISSONNETTE (Director, Brand Strategy, Bell Canada)
10:15-11:00Beyond branding at BellRick SEIFEDDINE (Senior Vice-President, Brand Strategy, Bell Canada)
11:00-11:15Break
11:15-11:45New perspectives in brandingPierre BALLOFFET (Professor, HEC Montréal) (tbc)
11:45-12:00Open discussion
12:00-12:45A flair for creativityRoger PARENT (Founder, President and Head Creative Director, Réalisations.net)
12:45-14:00Lunch at Bell
VENUE
> Bell Campus, 1, Alexandre Graham-Bell, Île-des-Sœurs, Verdun, H3E 3B3
14:15-15:00Montréal en Histoires Michel LEMIEUX (Lemieux Pilon 4d Art)
15:00-15:15Moderator: Pierre BALLOFFET (Professor, HEC Montréal) (tbc)Michel LEMIEUX (Lemieux Pilon 4d Art)Roger PARENT (Founder, President and Head Creative Director, Réalisations.net)
15:15-15:30Break
15:30-16:30Team project WG
16:45Transfer to buses and return to MontrealFree time
21:30-23:00Cité découverte: Techno-historical walking tour in Old Montreal with Michel LEMIEUX (Lemieux Pilon 4d Art) (optional)
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THURSDAY, JULY 6
Social innovation,
collaborative economy /
Ubisoft: 20 years of creativity in
Montreal!
8:30-9:00Continental breakfast
9:00-9:303Rs: Review – Reflect – Recreate
9:30-10:00Collaborative economyPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)
10:00-10:30Ecosystem partnerships and co-creationMadan RAO (Research Director, Your Story Media / Founder, Jazzuality)
10:30-10:45Break
10:45-11:15Reconnecting the solitudes of the social innovation value chainHugo STEBEN (Director, Maison de l’innovation sociale)
11:15-11:45Collaborative innovation in health careThe Hacking Health Team (tbc)
11:45-12:00Lessons learned from social innovation and collaborative economy as applied to the team projects
12:00-13:00Lunch
VENUES
> La Maison du développement durable, 50, rue Sainte-Catherine O., Montreal, H2X 3V4
> Ubisoft Montréal, 5505, boulevard Saint-Laurent, Montreal, H2T 1S6
13:15Transfer to Ubisoft
14:00-14:30Ubisoft Montréal: 20 years laterClaire CHABERT (FunHouse Marketing Director, Ubisoft Montréal)Marc-Olivier BOUCHARD (Art Direction and Environment Portfolio, Ubisoft Montréal)
14:30-14:45Introduction to the game design workshopCédric ORVOINE (Vice-President HR and Communication, Ubisoft Montréal)
14:45-17:45CREATIVE WORKSHOP 9: From game conception to production
17:45-17:50Lessons learnedLaurent SIMON (Professor, Mosaic – HEC Montréal)
17:50-19:00Cocktail
Free evening
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FRIDAY, JULY 7
Bringing humans closer to
nature: a Space for Life
8:15-9:00Arrival at the Rio Tinto Alcan Planetarium and breakfast at the Bistro
9:00-9:25An immersive show: KYMA, power of waves with an introduction by Pierre LACOMBE (Director, Planetarium Rio Tinto Alcan)
9:30-10:30Visit of the Montreal Biodôme andintroduction of the renewal project Migration Rachel LÉGER (Director, Biodôme)
10:30-10:40Return to the Rio Tinto Alcan Planetarium
10:40-10:55Break
10:55-11:253Rs: Review – Reflect – Recreate
11:25-12:30How Montréal Space for Life sustains creativityCharles-Mathieu BRUNELLE (Executive-Director, Montreal Space for Life)With the participation ofAnne CHARPENTIER (Director, Insectarium)Rachel LÉGER (Director, Biodôme)René PRONOVOST (Director, Montreal Botanical Garden)Pierre LACOMBE (Director, Planetarium Rio Tinto Alcan)
12:30-14:15Working lunch and team project updateFree afternoon
DEPARTURE FOR BARCELONA!
VENUE
> Rio Tinto Alcan Planetarium, Montréal Space for Life, 4801, avenue Pierre-De Coubertin, Montreal, H1V 3V4
program week 2 | bcn
barcelona
Program Week 2 • 29
SATURDAY, JULY 8
ARRIVAL IN BARCELONA
12:00Airport pick-up and transfer to Barcelona city center
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SUNDAY, JULY 9
WELCOME / BARCELONA
A CREATIVE CITY
8:15Meeting point: Plaça Catalunya
8:30-10:30Bus tour – Architecture and creative areas of Barcelona
10:30-11:00Break
11:00-11:15Welcome and Barcelona week planning Jaume VALLS (Professor, University of Barcelona)Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)
Introduction of week 2 participantsIntroduction of the morning session
11:15-12:00The magnetism of Barcelona: Understanding the attractiveness of the city for creative and knowledge workersMontserrat PAREJA-EASTAWAY (Professor, University of Barcelona)
12:00-12:45Barcelona strategic tourism plan 2020Albert ARIAS (Head of the Tourism Strategic Plan of Barcelona, Barcelona City Council)
12:45-13:30Centre de Cultura Contemporània de Barcelona (CCCB)Maria RIBAS (Head of the Audiences Unit, CCCB)
VENUES
> Centre de Cultura Contemporània de Barcelona, Carrer de Montalegre, 5
> Montjuïc / Poble Espanyol (Welcome Dinner)
13:30-14:15Lunch
14:15-15:00 Free visit of CCCB exhibitions
15:00-16:30Recap of week 1Patrick COHENDET (Professor, HEC Montréal)Laurent SIMON (Professor, HEC Montréal)Free afternoon
19:30Meeting point: Plaça Catalunya
20:00-23:00Welcome dinner (informal meal)Montjuïc / Poble Espanyol
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MONDAY, JULY 10
THE START-UP ECOSYSTEM /
PERFORMING ARTS
8:45-9:00Welcome coffee (Media TIC)
9:00-9:303Rs: Review – Reflect – Recreate
9:30-10:15Connecting business: Networks and challenges at 22@BarcelonaAntoni OLIVA (Executive Director, 22@ network)
10:15-11:45Roundtable of mobile games companiesJuan MATURANA (Game Producer, Social Point)Ignacio MARIN (Senior Game Producer, Gameloft)Maxim PETROV (Chief Product and Data Manager, Zeptolab)
11:45-12:15Break
12:15-12:30Transfer to Barcelona Activa
12:30-13:30Barcelona Activa as an entrepreneurship promoterXavier DUMONT (Head of Entrepreneurship Services, Barcelona Activa)
Doing business in Barcelona and MontrealAlfons CALDERON (Economic Attaché, Bureau du Québec in Barcelona)
13:30-14:15Visit of Entrepreneurship Center and Incubator (Barcelona Activa)
14:15-14:45Lunch
VENUES
> MediaTIC, c/ Roc Boronat, 117> Barcelona Activa, c/ de la
Llacuna, 162> Mercat de les Flors, Carrer
Lleida, 59
14:45-15:30Team project WG
15:30-16:00Transfer to Mercat de les Flors
16:00-16:45The cultural capitality of Barcelona Lluís BONET (Professor, University of Barcelona)
16:45-17:15Mercat de les Flors (presentation of the company)Àngels MARGARIT (Director, Mercat de les Flors)
17:15-17h30Coffee break
17:30-19:00We are all creative but how to apply it: Two personal views on creativityCesc GELABERT (Choreographer / Dancer)Lydia AZZOPARDI (Dancer)
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TUESDAY, JULY 11
CO-SOCIETY / INNOVATION & HEALTH
Summer School meets the co-society (at the Institute of Next)
9:30-10:00 Registration and welcome coffee
10:00Welcome Alfons CORNELLA (President and Founder, Infonomia)Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)
10:10-10:30Creative and innovation spaces, state of artAlfons CORNELLA (President and Founder, Infonomia)
10:30-10:45Creative space presentation (tbd)
10:45-11:00Banc Sabadell creative space Maria SANTOLARIA (Head of Innovation, Banc de Sabadell)
11:00-11:15 Creative spaces presentation (tbd)
11:15-11:30Futbol Club BarcelonaMarta AUBIA (Innovation Strategist, FC Barcelona) (tbc)
11:30-11:40Summing up on creative spaces Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)
11:40-12:10Coffee break
12:10-13:15Challenges MTL-BCN workshop HEC+UB
13:15-13:45So what have we learned?
Transfer to UB Parc de Recerca en Ciències Socials i Humanitats
VENUES
> Institute of Next, Marià Aguiló, 28
> Universitat de Barcelona, Parc de Recerca en Ciències Socials i Humanitats, Can Jaumandreu Carrer del Perú, 52
13:45-14:30Lunch
14:30-15:30Team project WG
15:30-16:30Innovation in the Catalan health systemRamon MASPONS (Chief Innovation Officer, Catalan Agency for Health Information, Assessment and Quality (CAHIAQ))
16:30-16:45Break
16:45-18:15Innovation and health: Innovative experiences and projects of catalan hospitals
Hospital de Sant Joan de DéuJorge Juan FERNÁNDEZ (Innovation and Research Department – Hospital Sant Joan de Déu)
Fundació Institut GuttmannJosep M. TORMOS (Research Director, Institut Guttmann)
Corporació Sanitària Parec TaulíLluís BLANCH (Critical Care Consultant, Corporació Sanitària Parec Taulí and CIBERes, Universitat Autònoma de Barcelona)
18:30-20:45The Baschet Sound SculpturesMartí RUIZ (Researcher, Sound Art Lab University of Barcelona)
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WEDNESDAY, JULY 12
TRADITION & RENEWAL: THE CASE OF
CATALAN GASTRONOMY
7:30Meeting point: Plaça Catalunya
Transfer to Fundació Alícia, Sant Fruitós del Bages
8:45-9:15Continental breakfast
9:15-9:453Rs: Review – Reflect – Recreate
9:45-11:45The sense of the senses: The sense of AlíciaJudit AUGÉ (Món Sant Benet)Jaume BIARNÉS (Chef, Fundació Alícia)
11:45-12:15Break
12:15-12:45Kami De DeusRobert RUIZ (Founder, Kami De Deus)
12:45-13:15El Bulli business modelPatrick COHENDET (Professor, Mosaic – HEC Montréal)Laurent SIMON (Professor, Mosaic – HEC Montréal)
13:15-14:15Catalan cuisine and the Restaurant 7 PortesFrancesc SOLÉ PARELLADA (Emeritus Professor, Polytechnic University of Catalonia (UPC))Susana SÁNCHEZ (General Director, 7 Portes)
14:30-16:00Lunch
16:00-18:00Team project WG
18:00Return to Barcelona city center
VENUE
> Fundació Alícia, Sant Fruitos del Bages
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Program Week 2 • 39
THURSDAY, JULY 13
DESIGN / FASHION INDUSTRY
8:45-9:15Welcome coffee
9:15-9:453Rs: Review – Reflect – Recreate
9:45-10:45Rethinking Design and creation: Lessons from C-K theoryArmand HATCHUEL (Professor, École des Mines, Paris)
10:45-11:45From concept to realityAndreu CARULLA (Designer, Andreu Carulla Studio)
11:45-12:00Break
12:00-13:30Visit of the museum (product design and fashion floors)
13:30-14:30Lunch (and free visit of other exhibitions of the museum)
14:30-15:30Team project WG
15:30-16:30Fashion innovation incubatorsAndy PRATT (Professor of Cultural Economy, City University of London)
16:30-16:45Break
16:45-18:15Round table of fashion creators (organised by LaSalle College International (LCI) Barcelona)
19:00-20:00Visit to the exhibition David Bowie Is
VENUE
> Disseny Hub Barcelona, Glòries Catalanes Place, 37
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Program Week 2 • 41
FRIDAY, JULY 14
TEAM PRESENTATIONS &
CLOSING CEREMONY
8:45-9:15Welcome coffee
9:15-9:453Rs: Review – Reflect – Recreate
9:45-13:30Summer School team project presentations
13:30-14:30Lunch
Transfer to the UB Historical Building
15:30-16:30Final creativity performanceXavi LOZANO (Musician, Bufa & Sons)
16:30-17:30Closing ceremony
17:30Farewell cocktail
21:00Dinner at 7 Portes Restaurant (optional)
VENUES
> Universitat de Barcelona, Faculty of Economics and Business, Avinguda Diagonal, 696 (Metro Zona Universitària)
> Universitat de Barcelona, Historical Building, Paraninf, Plaça Universitat
> Restaurant 7 Portes, Passeig Isabel II, 14 (optional)
program week 2 | bcn
SATURDAY, JULY 15
Optional City Tour
Highlights from Barcelona
Program Week 2 • 43
other
YULBCN • 44
mtl | thanks to
Atelier UNTTLD
Bell Canada
Benny & Co.
BETA – Université de Strasbourg
Chanel PB
CHU Saint-Justine
Cirque du Soleil
City of Magog
Conservatoire national des arts et métiers
Creative Wallonia Engine
CRIAQ
École polytechnique de Montréal
Escapades Memphremagog
Espace La Fontaine
French Tech Alsace
Hacking Health
HEC Lausanne
HEC Liège
HEC Montréal
Jazzuality
Kaunas University of Technology
Kedge Business School
La TOHU
Lemieux Pilon 4D Art
L’espace 4 saisons
Lucie et André Chagnon Foundation
Magog Technopole
Maison de l’innovation sociale
Maison du développement durable
McGill University
Michelin
Montpelier Business School
Montréal Space for Life
Polytechnic University of Catalonia
Réalisations.net
Ryerson University
Salomon
The Humanos Institute
TKM-TechKnowMetrix
Torrot Electric Europe
TransMedtech Institute
Ubisoft Montréal
Université Catholique de Lille
Université de Grenoble Alpes
Université de Poitiers
University of Barcelona
Yncréa
Youth Employment Services
YULISM
Partners • 45
Partners | mtl
organized by
ASSOCIATE PARTNERS
PRINCIPAL PARTNERS
WITH THE SUPPORT OF
YULBCN • 46
BCN | thanks to
Andreu Carulla Studio
Barcelona Activa
Bufa&Sons
Bureau du Québec à Barcelona
Catalan Agency for Health Information, Assessment and Quality
Centre de Cultura Contemporània de Barcelona
Corporació Sanitària Parc Taulí
Disseny Hub Barcelona
Fundació Alícia
Gameloft
HEC Montréal
Hospital Sant Joan de Déu
Institut Guttmann
Institute of Next
Kami de Deus
LCI
Món Sant Benet
Parc de Recerca en Ciències Socials i Humanitats
Restaurant 7 Portes
Social Point
Sound Art Lab (UB)
Torrot
Universitat de Barcelona
Universitat Politècnica de Catalunya (Barcelona Tech)
Zeptolab
Partners • 47
partners | bcn
organized by
with the collaboration of
in the framework of
other
YULBCN • 48
notes
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