Michele Bordelon, MSEd Carolyn Rutledge, PhD, FNP – BC Laurel Garzon Shepherd, PhD, PNP
Michelle Renaud, PhD, CNS
Developing DNP ExperBse in Using Social Media to Meet the Needs of Rural
America
Reform has changed how healthcare will be delivered
2014-‐40+ million Americans will enter the healthcare system
Many of these in rural areas
Technology can improve access to care
DNP’s will play a greater role in rural care
Social media tools can assist
Social media provides numerous tools for expanding care to rural residents
PaBent and Caregiver Support
PaBent and Caregiver EducaBon
Provider Support and Professional Development
UBlizing a social media model, DNP’s can provide a higher level of care in rural
communiBes
It starts with a technology assessment
• Working with Eastern Virginia Medical School’s Standardized PaBent Program
• Standardized paBent and caregiver
• Group assessment interview
Followed by a social media lab to provide a pracBcal, hands-‐on learning experience
• Overview of social media’s applicaBon to healthcare • Breakout groups of two to three students – assigned one of
three tasks: – Based on earlier technology assessment with paBent and caregiver
determine:
• Social media tool for paBent support -‐ Websites
• Social media tool for paBent educaBon – YouTube and ICYou
• Social media tool for provider support – Facebook and LinkedIn
• Present findings, evaluaBon and recommendaBons to class • Discussion
Students experience how social media can provide powerful support and educaBon tools
• Both YouTube and ICYou are good
source of educaBon videos
• MulB-‐faceted websites can provide
support and empowerment
• Providers pracBcing in rural communiBes
can uBlize social media such as Facebook
and LinkedIn to link with others for
support, educaBon and professional
development
Students immediately put into pracBce what they learn
HepaBBs C Blog Sibling Support Facebook Page
Twi[er Announcement
Program
Using social media in rural communiBes does come with some barriers
• Availability of technology
• PaBent/caregiver knowledge and skills
• Resources to iniBate use • Gaining support within the pracBce
• Privacy and confidenBality
Social media provide rural providers with addiBonal tools to extend care to paBents
• EducaBon, support and collaboraBon – Up-‐to-‐date informaBon on health issue – ConnecBon with other paBents – InteracBon and dialogue with other providers
• Great potenBal to aid in equalizing healthcare provided to all
• Integrate a social media care plan with overall paBent treatment plan
• Deepen and enrich healthcare administered in rural areas
• EffecBve and inexpensive markeBng tool
QuesBons?
This project is supported in part by funds from the Division of Nursing, BHPr, HRSA, DHHS under grant number 1 D09 HP 00463-‐01 0 and Gtled EducaBng Culturally Competent Nurse PracBBoners for Virginia for 7/1/10 – 6/30/13. The informaGon or content and conclusions are those of the author and should not be construed as the official posiGon or policy of, nor should be any endorsements be inferred by the Division of Nursing, BHPr, DHHS or the U.S. Government.”
For more informa+on, contact: Michele Bordelon, MSEd
Doctor of Nursing PracBce Programs Old Dominion University – Norfolk, VA