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Dr. Ketki Bhatti
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Definition
Ethos A Greek word, which means
both as individual character so also a
community cuture.
It is the characteristic spirit of culture,era or community.
It is based on customs and tradition.
They are neither judged right nor wrong.
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The Indian Ethos is the outcome of the Hindu
wayof life. Indian ethos means application of
principles of managing an organisationrevealed in out ancient wisdom described in
Bhagwat Gita, Vedas, the Ramayana and
Upanishads.
It focuses on the principle- If you are good,
the whole world is good.
TQM can be assured through excellence at
work through self-motivation and self-development.
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Principles of Indian Ethos
Each soul is a potential GOD.
Karma Yoga- Gita says that do your duty
without ego and without calculations of
gain or loss. One should believe inNishkama Karma i.e. fruits of work
should not be thought of while
performing the duty. Why do I work?
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Yogah Karmashu Kaushalam, Samatvan
yoga uchyate- He who works with calm and
even mind achieves the most.
Self discoverer/ Know Yourself- Who areyou?
It is wisdom to know others. It is
enlightenment to know ones self.-Lao Tzu.
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So, understand yourself. The third eye- Dyana
Chakshu- The eye of vision intuition, insight,
foresight and such other divine qualities orvalues.
Self-development: It is a continuous process.
Perfection in work- Bhagwad Gita, pioneer ofModern Indian Industry- Dhirubhai Ambani: If
you work with determination and with
perfection, success will follow.
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Present moment- Future depends on whataction we are taking at present today.
Self-motivation: Work as worship and
nobody can encourage us more thanourselves, Do what you love to do and lovewhat you are doing.
Day-to-Day balanced life- Your mind is
great friend if you control it but your mind isyour greatest enemy if it controls you
- Bhagwad Gita.
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Dignity of work- Sarvabhutastha
Atmanam Sarvabhutani Chatmani
which means to treat all as equals.
Archet dana manabhyam- Worshippeople not only with material things but
also by showing respect to their
enterprising divinity within. E.g. TATA- Employee (PMS).
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Holism in Mgt.- Atmano Mokshartham JagatHitaya Cha i.e. Attain perfection in individuallife as well as for the welfare of the world.
Multinational companies following holisticmgt.practices:
HP- Charity in health and Educationactivities.
Matsushita Prayers- Meditation and uniformdress code.
Microsoft Corp.- Donations for fighting AIDS.
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Companies following Holistic
and Vedic Mgt. PracticesSr. No. Name of the
Company
Holistic and Vedic Mgt. Practices
1 Hindustan Lever Ltd. Shakti project for Rural Women
development.
2 Wipro Ltd. ESOPs.
3 Tata Steel Ltd. Life
Line Express
A unique effort of health services in Orissa.
4 Sahara India Ltd. CEO designated as Chief Managing
Worker.
5 Excel Industries Ltd. Emphasis on individual and corporate
character.
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Bliss (Ananda)- Happiness of Self.
Purusharthas of life.
Development of proper mgt. system in
the org.
Assurance of all round development,
growth and prosperity.
Larger goal to achieve.
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Indian Management:
Lessons From Bollywood Movies viz.:
Lagaan
Swades
Chak De
Munnabhai MBBS
3 Idiots
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Never try to be successful- Success isthe by product of our quest forexcellence.
Simplicity is Life. Passion leads to excellence.
Life is emotion mgt. not intelligenceoptimisation.
Importance of one word incommunication.
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Lesson in Entrepreneurship.
A lesson in teamwork-TQM.
Spirit and power of team work.
Will power and determination.
Unity and focus on common goal.
A lesson on humanity.
A lesson on compassion andbrotherhood.
Lesson on Life and Equality.
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Eastern Mgt. V/S Western Mgt.Sr.
No.
Points Indian and Eastern
Management
Western Management
1 Concept of mgt. Helping other people to
produce extra ordinary results.
Getting things done
through people.
2 Rights and duties Duties given greaterimportance and rights are
given secondary importance.
Right becomes primaryand duties become
secondary.
3 Training Training is given to change the
values. Holistic approach is
adopted. Equal emphasis isgiven to improve skills as well
as values.
Training is given to
improve skills and not
values.
4 Decision making Brain stilling. Brain storming.
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5 Development
process
Integrated
development, whole
man approach,
breath control and
meditation is
emphasized.
Physical, vital and
mental only. Soul or
spirit is ignored.
Material
development only
even at the cost of
man and nature.
6 Motive Material gain with abelief in achieving
human and social
welfare.
Profit at any cost
7 Guidance Mgt. guided byconsciousness i.e.
soul interiorized mgt.
Mgt. guided by mindonly.
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Thank You!