8/3/2019 Indian Railway & Hindustan Unilever Ltd.
1/34
INDIAN RAILWAY & HINDUSTAN UNILEVER LTD.
MILIND PURAV-36ROSHAN FERNANDES-37
PALAK SHAH-38
NILESH MISHRA-39
SAURABH TIWARI-40
PANKAJ GOYAL-41
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
2/34
A firm is considered a monopoly if
It is sole seller of its product
Product does not have close substitutes.
What Is Monopoly
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
3/34
Government Owned Company
Monopoly o f countrys rail transport
Basic transportation mode of common people.
INDIAN RAILWAYS MONOPOLY
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
4/34
Indian Railways is 150 year old
It is largest railway system in world under onemanagement
It is a lifeline of country
It is biggest civilian employer in the world
No strike in last 35 years in spite of 17 lakh workers
Always targeted by public during any rally,agitation etc
INDIAN RAILWAYS
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
5/34
Member
Staff
Members
CivilEngineering
Member
Signaling& Telecom
Railway Board
Financial
Commissioner
Member
Traffic
Ministry of Railways
Research,Design,
and Stds. Org.
Production
Units
General
Manager
Member
Stores
Minister of Railways
The Govt. of India
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
6/34
In the last few years the Indian railways Turnover has fluctuatein a dramatic way .
When Lalu Prasad Yadav was the minister of the Indian
Railways .The Indian Railways had registered a record profit of
Rs 13,431 crore in 2007-08.
When Mamta Banerjee has been selected as the minister of
Indian Railways (2008-10) .The Indian Railways had registereda huge decline in the profit compared from last years it was
declined about 93 % of the previous budget (2007-08) the
railway mapes a profit of Rs.951 crore only.
Profit & Losses of Indian Railways
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
7/34
Strengths
the Biggest Company in theworld in terms of employeestrength.
connects different cities andcountries.
luxurious and affordable tocommon man.
Technological advancement Commercial Advertisement
Palace on Wheels is a majorpart of income.
SWOT ANALYSIS
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
8/34
Weaknesses
Corruption within the department.
Lack of accident proof magnetic wheels in all trains.
Lack of safety
Poor infrastructure
Delayed trains
Non pro-active employees
SWOT ANALYSIS (Contd..)
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
9/34
Opportunities
METRO in a commercial city like Mumbai
Development in small cities
Profit through privatization
SWOT ANALYSIS (Contd..)
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
10/34
Threats Low cost airlines
Improvement of other infrastructure like roadways
Could be taken over by airlines
SWOT ANALYSIS (Contd..)
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
11/34
Introduction
Hindustan Unilever Limited (HUL) is India's largestFast Moving Consumer Goods Company with aheritage of over 75 years in India and touches the
lives of two out of three Indians Unileverproducts touch the lives of over 2 billion peopleevery day whether that's through feeling greatbecause they've got shiny hair and a brilliant
smile, keeping their homes fresh and clean, or byenjoying a great cup of tea, satisfying meal orhealthy snack.
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
12/34
Logo Evolution
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
13/34
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
14/34
Corporate Missions
Mission
Unilever's mission is to add Vitality to life. They meeteveryday needs for nutrition, hygiene, and personal carewith brands that help people feel good, look good and getmore out of life
InnovationIn their scientific innovation to meet consumer needs they
will respect the concerns of their consumers and of society.They will work on the basis of sound science applyingrigorous standards of product safety.
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
15/34
Vision
The four pillars of our vision set out the long termdirection for the company where we want to go andhow we are going to get there:
We work to create a better future every day
We help people feel good, look good and get more outof life with brands and services that are good for themand good for others.
We will inspire people to take small everyday actionsthat can add up to a big difference for the world.
We will develop new ways of doing business with theaim of doubling the size of our company while reducingour environmental impact.
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
16/34
Nationwide Coverage
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
17/34
Monopoly
Largest FMCG Co. in India
20 distinct categories # home and personal care products #food and beverages
Manufactured by 40 factories across India
Combined volume of 4 million tonnes
Sales of Rs 10,000 crores
51.55% of equity held by parent Co. Unilever >> restdistributed among 380,000 individual shareholders andfinancial institutions
Distribution reaches 6.3mn retail outlets and 45000 Shakti
entrepreneurs serving across 1,00,000 Villages Golden super star trading house
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
18/34
Popular Brands
BATHING SOAPS: Lux, Lifebuoy, Liril, Hamam,Breeze, Dove, Pears and Rexona
LAUNDRY ITEMS: Surf Excel, Rin and Wheel
SKIN CARE: Fair & Lovely, Ponds and Vaseline
HAIR CARE: Sunsilk and Clinic ORAL CARE: Pepsodent and Close up
DEODORENTS: Axe and Rexona
COSMETICS: Lakme AYURVEDIC: Ayush
TEA: Brooke Bond and Lipton COFFEE: Bru
FOOD: Kissan, Annapurna and Knorr
ICE CREAM: Kwality Walls
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
19/34
Food
Deodorant
s'
Oral
Care
Detergents
Health care
Cosmetics
Soap
Hair
care
Product Sectors
SECTORS
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
20/34
Product Portfolio
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
21/34
Performance Culture
Measured by Business results
ComprehensiveFramework
More
Stretch
3+1 Goals
More
Rewards
More
Differentation
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
22/34
Market Share
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
23/34
STRATEGY DELIVERING RESULTS
Premium Skin Lightening Hand and Body
Wash
0
20
40
60
80
100
120
140
160
180
2008 2009 2010 2011
HUL
Market
Share
0
50
100
150
200
250
300
2008 2009 2010 2011
HUL
Market
Share
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
24/34
Hair Conditioners Face Wash
0
510
15
20
25
30
35
40
45
2008 2009 2010 2011
HUL
Market
Size
0
20
40
60
80
100
120
140
160
180
200
2009 2010 2011
HUL
Market
Size
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
25/34
Winning Today & Tomorrow
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
26/34
Winning Today
Leverage Brand Portfolio and consumer
understanding to develop wining mixes by
Straddling the pyramid & deploying full
portfolio
Driving consumption and penetration
opportunity
Step up Execution focus
Cash,Cost and Service
Speed
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
27/34
Winning Tomorrow
Delivering superior product,design,brandingand marketing
Bigger,better,faster innovations
Appeal to more consumers across needs and
price points
Winning with
brands and
innovation
Lead market development
Win with wining customers Be an Execution powerhouse
Winning in
the marketplace
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
28/34
Sustainable Growth
Lean,reponsive and consumer led value chain
Drive return on brand support
Agile, cost competitive organization
Winning
through
continous
improvement
Organization and diverse talent pipeline ready to match
our growth ambitions
Performance culture which respects our values
Leveraging our operating framework for competitiveadvantage
Winning with
the people
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
29/34
HUL a Monopoly
0
20
40
60
80
100
120
HLL SALES =100(INDEX)
HLL SALES =100
Taken Hul Sales
index as 100
FMCG COMPANY
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
30/34
Keys Action Taken
Focus on Consumer Value(Including
Competitive pricing) at all times
Playing the full Portfolio across Categories;
Relevant Innovation Launched
Competitive Brand support
Increased execution rigor
Step up in cost efficiency programmes
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
31/34
Pricing strategy
Market Strategy :
Market Strategy In the early years, Sunsilk focused much of its marketingattention on gaining international presence. A new campaign waslaunched to recruit younger users. The new products focused on haircolor, texture, feeling, dryness, etc. The updated Sunsilk campaign, "GetHairapy", followed the same strategy, marking a bold move towards users
in their 20s and upwards said to be in their "quarter-life crisis".
Pricing :
Pricing The present strategic move is designed to offer a similar consumervalue to users of shampoo bottles. Thus, the 125 ml pack for Rs 50 hasbeen converted into 100 ml pack at Rs 37; the 250 ml pack at Rs 100 will
now be 200 ml at Rs 70. The steepest cut has been effected in the 400 mlpack size which will now cost Rs 25 less at Rs 125.
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
32/34
Swot Analysis
STRENGTH
Strong brand portfolio, price quantity and variety
Innovative aspects
Presence of established distribution networks in both urban
and rural areas Social base of the company
Corporate social responsibilityWEAKNESS
Me -too products which illegally mimic the labels and brands
of the established brands Low export levels
High price of some products
High advertising costs
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
33/34
Swot Analysis
OPPORTUNITIES Large domestic market over a billion population
Changing lifestyles and rising income levels, i.e. increasing percapita income of consumers
Export potential and tax and duty benefits for setting export units
THREATS Tax and regulatory structure
Mimic of brands
Removal of import restrictions resulting in replacing of domesticbrands
Temporary slowdown in economy can have impact on FMCGindustry
8/3/2019 Indian Railway & Hindustan Unilever Ltd.
34/34