Industrial Design
Chapter 10EIN 6392, Summer 2012
Industrial Design
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Outline Goals for ID ID expenditures Importance of ID ID process and timing ID roles ID quality assessment
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ID goals Product utility
safe, easy to use, and intuitive Appearance
form, line, proportion, and color Communication of corporate image
through the visual quality Ease of maintenance and repair Low (mfg) costs
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ID expenditures Depending on the product type
Hand-held medical instrument are the highest in terms of budget %
Technology-driven products are the lowest
See Exhibit 10-2 on page 192 for details
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ID Costs Breakdown Direct costs of ID services Mfg. costs to implement ID
creations Costs of extended lead time for ID
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ID Importance to product design Ergonomics
Ease of use Ease of maintenance User interaction with the product Minimum knowledge of using it safety.
Aesthetics Amount of product differentiation required The importance of pride of ownership, image. Motivation to the design team (for their pride in
product)
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The ID Process Investigate customer needs Conceptualize Preliminary refinement Further and final concept selection Control drawings of the final concept Coordinate with engineering and
production.
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Product types from the ID point of view Technology-driven products
Engineering or technical requirement is paramount ID has little involvement Extreme cases of Intel chips and GE engines
User-driven products Usually there is a high degree of user interaction for these
products. The functionality and/or its aesthetic appeal are important ID works closely with marketing and engineering
throughout the process. Classification of some common products
See exhibit 10-8 on page 202
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Timing of ID involvement Technology-driven products
During the later phases of product development In concept generation for user interface In concept testing for for customers for feedback. In detailed design and refinement for packaging and
marketing User-driven products
Throughout the entire process In need analysis for identifying customer needs. In concept generation for creating multiple concepts In concept testing for creating models In system level design for refining promising concepts IN detailed design for selecting final concept and coordinating
eng-mfg.-marketing efforts. See Exhibit 10.9 on page 203
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Quality assessment of ID User interface
Intuitive, safe, comfort, easy to use Emotional appeal
Attractive, exciting, pride of owning and being o the team User’s ability to maintain and repair product
Easy, intuitive Appropriate use of resources
Value (quality vs. cost) Product differentiation
Easy to stand out, recognize, & remember. Fit with or enhance corporate identity
Industrial Design Chapter Example: Motorola RAZR
Motorola “Flip Phones”
MicroTAC (1989) StarTAC (1993) V60 (2001) RAZR (2004)
Concept Sketches and Rendering
Soft and Hard Models
Control Models and CAD Models
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