influence: how we make decisions in 2014 and beyond
in 1999: 38 million people had broadband internet.
today: 1.2 billion people have it on their smart phones.
-ctrl alt delete by mitch joel
79% of consumers
now say they use a smartphone to help with shopping.
-Zero Moment of Truth by Jim Lecinski
google makes more ad revenue than the entire US print industry. q -ctrl alt delete by mitch joel
reddit has over 70
million visitors visiting 4.4 billion pages every month.
-cntrl alt delete by mitch joel
reddit has only 22
employees.
-cntrl alt delete by mitch joel
you want to start a
business?
we don’t need an
expensive credit card terminal
we don’t need to stay at a
hotel
we don’t have to go to a
restaurant
our world has
changed
the pope’s inauguration
we’re getting
smarter
The Flynn effect
what happened to
advertising?
remember when smoking was
cool?
what
changed
for smokers?
marketers are getting
smarter too
what do you watch more of?
youtube, netflix or cable tv?
Who do you look up to more: celebrities, athletes, or musicians?
what do you use your phone for?
1: 2: 3:
which one do you like more?
facebook or twitter?
instagram or vine?
snapchat or vine?
snapchat or vine?
what if there was an important message to get across to people, how would you do it?
how would you try to stop drinking and driving?
thanks for being awesome!
www.strategylab.ca @jephmaystruck [email protected]
