evolution of social media
evolution of social media
Social Media Marketing
Challenges of Social Media Marketing
• Platforms
• Content Strategy
• Signal vs. Noise
• Influencers
• ROI
Social Media Marketing - Platforms
• Identify where your Target Audience hangs-out
• Ways to engage your Target Audience
• Start by Listening
Social Media Marketing - Content
• Content is the KING
• Optimize content for the Platform
• Experiment
Signal vs. Noise
Influencers
• Social Media has created Food Bloggers, Movie Reviewers, Product Testers etc. out of Normal People.
• These people have become Thought Leaders in their domains and are hence looked up to for Opinions.
• Opinions by Thought Leaders carry more Credibility, hence they are called Influencers.
ROI
About - MrShri
MrShri is a pioneer in Social Media adoption by brands & leading corporate houses. He is the Principal of SM2Go.com, a boutique Social Media Management & Consultancy firm based in Pune, India.
MrShri is Lead Trainer on Business in Real-time space and regularly talks about Twitter for Business, Social Media Strategy for Brands, Tools for Listening, Creating Content & Tracking conversations on Social Networks.
He is also the Founder of Foursquare Pune, a dynamic & hyper-active community of Location Based Social Networking, regularly advising businesses on the use of Customer Rewards Programs through Real Time tracking.
Follow @MrShri on Twitter & check-out his Blog on www.MrShri.com
Social Media Optimization
Key Challenges
• Visibility
• Visibility
• Visibility
• more
“to create a brand recall value, your brand/productneeds to be seen at least 5 times.”
Key Challenges
• Viral
• Shareable
• Interesting
“Interesting content has more chances of going viral,make sure it’s sharable as well.”
Social Media - Optimization
• Use Social Media to make your Content Sharable, use various platforms wisely & it will show results.
twitter -
facebook -
Source: Mashable
Social Media - Optimization
• Let customers INTERACT with your Brand, make it INTERESTING.
Using Barcodes & QR codesmakes your Content Dynamic
