EUROPEAN INTERNET USERS' PROFILESThrough their web use, what are the differences between French, German, British and Spanish Internet users?
INFOGRAPHICby AT INTERNET
TRAFFICSEARCH ENGINES BROWSERS
OPERATING SYSTEMS FRANCE
UNITED KINGDOM
SPAIN
GERMANY
BROWSERS Differences to note
FIREFOX
36.7%
GERMANY
INTERNETEXPLORER
SAFARI
GOOGLECHROME
AUTRES7.9%
23.7%
16.2%
15.5%
TOP 4 BROWSERS IN WEB VISIT SHAREAverage indicator per website - February 2014
SPAIN
INTERNETEXPLORER
SAFARI
FIREFOX
AUTRES
12%
19.9%
16%
15.5%
36.6%
GOOGLECHROME
UNITED KINGDOM
GOOGLECHROME
INTERNETEXPLORER
FIREFOX
AUTRES
5.3%
27.3%
26.5%
10% 30.9% SAFARI
FRANCE
INTERNETEXPLORER
FIREFOX
SAFARI
AUTRES
6.2%
23.6%
23.3%
16.8%
30.1%
GOOGLECHROME
Safari n°1 in the United Kingdom The success of Mac and Apple mobiles in the UK can explain the share of Safari (nearly the double than for the other countries).
N
W
S
E
NW
SW
SE
NE
Firefox n°4 in Germany The use of Google Chrome is not recommended in Germany: "The German Federal O�ce for Infor-mation Security has told people not to use Google Chrome for surfing the internet, saying it is unacceptable to have all internet user information with the same company."
Google Chrome n°4 in Spain and FranceWith more than 30% of tra�c in France and more than 36% in Spain.
GERMANY
FRANCE UNITED KINGDOM
SPAIN
TOP 4 OPERATING SYSTEMS IN WEB VISIT SHAREAverage indicator per website - February 2014
72.4%
16.8%
9.2%
1.3%
MICROSOFT OS
APPLE OS
GOOGLE OS
LINUX OS
71.8%
18.4%
7.8%
1.5%
MICROSOFT OS
APPLE OS
GOOGLE OS
LINUX OS
63.9%
18.0%
15.8%
1.8%
MICROSOFT OS
APPLE OS
GOOGLE OS
LINUX OS
58.6%
32.0%
7.7%
1.0%
MICROSOFT OS
APPLE OS
GOOGLE OS
LINUX OS
With more than 1 out of 2 visits
ON AVERAGE PER WEBSITE IN THE 4 COUNTRIES.
the leading Operating System
APPLE OS DOUBLED ITS SHARE IN THE UK COMPARED TO THE OTHER COUNTRIES. The success of Mac and Apple mobiles can explain this trend as well.
Apple performs well in the United Kingdom
OPERATING SYSTEMS Microsoft leads
DAILY TRAFFIC Week or rather weekend?
Monday
Tuesda
y
Wednesd
ay
Thursd
ayFrid
ay
Saturd
aySun
day
15.3% 15.1% 15.3% 14.8% 13.9% 12.4% 13.1%
Monday
Tuesda
y
Wednesd
ay
Thursd
ayFrid
ay
Saturd
aySun
day
15.7% 15.6% 15.3% 14.9% 13.6% 11.9% 13.0%
15.5% 15.0% 14.9% 14.7% 14.0% 12.1% 13.7%
Monday
Tuesda
y
Wednesd
ay
Thursd
ayFrid
ay
Saturd
aySun
dayGERMANY
FRANCE
UNITED KINGDOMSPAIN
The Spanish Internet user stands out from others. Less present on the web during the weekend, more at the beginning of the week
Some hypothesis: • More professional use of the web?• Practices of sport/cultural/leisure/familial/religious activities? • Better weather conditions?
Monday
Tuesda
y
Wednesd
ay
Thursd
ayFrid
ay
Saturda
ySund
ay
16.0% 15.4% 15.2% 13.7% 12.3%
16.4%10.9%
DAILY DISTRIBUTION IN WEB VISIT SHAREAverage indicator per website - February 2014
HOURLY TRAFFIC Under cultural influences
0%
8%
4%
0%
8%
4%
12am
1am
2am
3am
4am
5am
6am
7am
8am
9am
10am
11am
12pm
1pm
2pm
3pm
4pm
5pm
6pm
7pm
8pm
9pm
10pm
11pm
The German Internet user is an "early bird", the Spanish Internet user is a "night owl"
German websites registered, on average, 6.7% of daily tra�c against 4.2% tra�c, as for websites in Spain
Spanish websites registered, on average, 8.4% of daily tra�c against 4.2% tra�c, as for websites in Germany
We can observe an o�-peak tra�c to 2pm. On Spanish websites, an o�-peak tra�c is obvious between 2pm and 4pm.
11pm-1am
GERMANY
0%
8%
4%
FRANCE
0%
4%
8%
UNITED KINGDOM
SPAIN
7am-9am
From 12pm
The French Internet user enjoy having a decent lunch break
The British Internet user surfs continuously on the webLunch time breaks in the United Kingdom do not have an impact on the volume of tra�c on websites. At 5pm, the Internet user is less on the web, perhaps due to the fact that Brits tend to have dinner early.
HOURLY DISTRIBUTION IN WEB VISIT SHAREAverage indicator per website - February 2014
SEARCH ENGINESGoogle leads
94.0%
1.9%
1.1%
GERMANY
92.4%
2.8%
1.7%
FRANCE93.8%
3.2%
1.8%
UNITED KINGDOM
has a higher visit share in the United Kingdom than in the other countries.
is in 3rd position in Spain, France and the United Kingdom.
Highlight: the use of T-Online in Germany in 3rd position.
96.3%
1.3%
1.0%
SPAIN
between 92.4% and 96.3% OF SEARCH ENGINE VISITS ON AVERAGE PER WEBSITE.
is the leading search engine in the 4 countries
TOP 3 SEARCH ENGINES IN WEB VISIT SHAREAverage indicator per website - February 2014
PERIMETER: February 2014 - Cross-section of 7,083 websites in France, 281 in Germany, 273 in Spain and 62 in the UK.
SOURCES:AT Internet Solutions
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