Innovate services with social mediaDaan Sip & Joost Bazelmans
26 januari 2011
Publisher & operatorPublisher & operatorPublisher & operatorPublisher & operator
of online communitiesof online communitiesof online communitiesof online communities
Developer advertising campaigns
Developer advertising campaigns
Developer advertising campaigns
Developer advertising campaigns
Social mediaSocial mediaSocial mediaSocial media
Turn key social media solutions
Turn key social media solutions
Turn key social media solutions
Turn key social media solutions
Start up 2003
Watagame (Danish product) Few guys in a basement Started as a mobile dress up game 2005 web based social platform 2008 goSupermodel 2.0 2008 start offline events
History goSupermodel
goSupermodel now
Groot huidige plaform
556.000 Unique visitors per month556.000 Unique visitors per month
26.09 min. per session26.09 min. per session
123 mil. Page views per month123 mil. Page views per month
49,22% returns AT LEAST every day 49,22% returns AT LEAST every day
Virtual world
Online identity
Virtual fashion
Virtual work
Interaction
goMoney & advertising
Micro payments users Integrated advertising
Businessmodel
Digital native
Girls 10 – 16 years
Grew up with digital mediaInteract, control, produce & share Cyberspace – real lifeInformation = free & quick
Sooo….
Innovation of services with 13 year old girls?
Here is how we created a new profession within goSupermodel
Content Creators
Premium content
0,5% will produce premium content9,5% will produce content90% will just observe and consume
NOTE: 0,5% top creators = 2.500 users in Netherlands only!!
Focus members
Focus members (high level)
Collect all ideas in the communityDiscuss ideas -> make short listWorldwide ideas collected
Development projects are determined with input focus members
Studio
Crowd sourching
Determined projects presentedCommunity votesProject will be developedPeriodic updates Input on colors, name, functionality
New profession journalist
Buy magazine titleBuy magazine titleBuy magazine titleBuy magazine title
Set up team and develop Set up team and develop magazine magazine Set up team and develop Set up team and develop magazine magazine
Determine price and start Determine price and start sellingsellingDetermine price and start Determine price and start sellingselling
Numbers Scoop
Since launch 1-11-2010:
3.6 mio. Magazines sold89.000 magazines created100.000+ users involved21 mio. goMoney spent by users
= earned by users!!
Time spent on magazine: 6%