Electric propulsion: already developed for station-keeping
3 future satellites in our expansion programme using electric propulsion for in-orbit raising and station-keeping
Opportunity to optimize mission
Signals protected from deliberate or accidental interference
Improved allocation of electrical power to increase active channels
Frequency agile command receivers to expand options for repositioning
Maximizing Quality: Ultra HD - next step in quality and growth
Optimizing Delivery: OTT, Push VOD, Hybrid TV, Smart-LNB
Maximizing Connectivity: Teleports, Field Force
INNOVATING… WHILE SAFEGUARDING TECHNICAL RIGOUR
4
At platform level: efficiency
At payload level: security and flexibility
At market level: quality and access
UHDTV
Industry consensus that Ultra HD is going to be the next “big thing”
Ultra High Definition TV (UHDTV) will offer:
MAXIMIZING QUALITY – WHAT DOES ULTRA HD “4K” TV OFFER ?
Higher resolution
Higher frame rate(s)
More and deeper colours
Higher Dynamic Range (HDR)
Immersive video and audio
In summary - an unrivalled new TV viewing experience
6
Ultra HD - the better viewing experience
More pixels
4k C
inem
a (4
096
x 21
60)
Human vision
UHDTV (BT.2020)
HDTV (BT.709)
More colors
COMPRESSION
HEVC will bring UHD bandwidth requirements to affordable levels for broadcasters
MAXIMIZING QUALITY – WHAT DOES ULTRA HD “4K” TV OFFER ?
7
MPEG-2 ca. 40 Mbit/s MPEG-4 ca. 80 Mbit/s HEVC ca. 20 Mbit/s
UHD 4K 3840x2160
MPEG-2 ca. 19 Mbit/s MPEG-4 ca. 10 Mbit/s HEVC ca. 5 Mbit/s
HD 1920x1080
MPEG-2 ca. 4 Mbit/s MPEG-4 ca. 2 Mbit/s HEVC* ca. 1 Mbit/s
SD 720x576
COMPRESSION
COMPRESSION
The right content
The right standards
The right equipment
The right demand
The right distribution
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
The role of satellite to drive
Pre-requisites for Ultra HD
8
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
“Netflix launches 4KTV streaming offer”
“DirecTV first multi-channel provider to deliver 4K to home”
“The Weather Channel’s plans” to fully convert to 4K by 2018”
“Sky delivers first 4K TV broadcast in the UK”
“Sky Germany launches UHD demo for IFA 2014”
“Over-the-air 4K broadcast of (Roland Garros) French Open”
“Rai screens 1st UHD Documentary (Rossini) and “La Boheme””
“BBC showcases Wimbledon and Wildlife Documentary in 4K”
“Red bull gives wings to 4K”
“Tricolor TV launches 4K channel”
The right content
9
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
Major feature films & sports events e.g. FIFA World Cup™ 2104 already captured in 4K
150 feature films and TV shows were available as UHD master copy and almost 800 in UHD source format by 2013
UHD expected to serve a growing segment of TV homes (with > 55’ screens)
The right content
10
0
100
200
300
400
500
600
700
800
900
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
Over 800 Ultra HD channels within the next 10 years predicted with a CAGR of almost 50%*
Growth mainly driven by North America (40%), Asia (17%) and Western Europe (14%)
HTS will support roll-out in selected regions, notably in North America and Western Europe
Plus UHD user generated content and UHD-VOD
The right content
11 *Northern Sky Research, 2014
Number of UltraHD Channels*
CAGR
+50%
800
Predicted Ultra HD Channel Growth
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
With almost 70% of channels distributed via DTH platforms, satellite will drive Ultra HD roll-out*
For 2015-16, already 12 Ultra HD channels are expected
About 60% of channels broadcast via satellite will be from North America, Europe and Asia
The right content
12 *Northern Sky Research, 2014
Number of UltraHD Channels by platform*
Satellite to Drive Ultra HD Channel Growth
0
100
200
300
400
500
600
700
800
900
OthersDTH
70%
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
The right standards - UHD Phases
13
more pixels HEVC Main 10 3840 x 2160 pixels at 50/60 fps 10-bit color depth DVB standardized
Super Hi-Vison 7680 x 4320 pixels e.g. by NHK
better pixels Higher Dynamic Range
(HDR) at 100/120 fps more colors better audio
UHD-1 – 4K Phase 1 UHD-1 – 4K Phase 2 UHD-2 – 8K
Now in EU by 2016-2017 in EU by 2020
Technology development of Ultra HD is ongoing
Current data rate via satellite is about 25 Mbit/s with better encoders the bitrate can go down to 20 Mbit/s in 2015-2016 with HEVC bandwidth cost become affordable for broadcasters
Ultra HD is encoded in HEVC – High Efficiency Video Coding
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
14 more details: www.digitaleurope.org
The right standards - DIGITALEUROPE logo
Logo Scope
Minimum conditions DISPLAY Resolution capable of rendering 3840x2160 through
at least one path Aspect Ratio 16:9 Colorimetry BT.709
INTERFACES HDMI 2.0 with HDCP 2.2 accepts 50/60P (4:2:0) and
24P/25P/30P (4:2:2), 8-bit depth
AUDIO 2.0 Stereo PCM
UHD TV Tuner UHD Display
UHD Source following DE Input
specification
T,S,C,IP
UHD-TV Receiver
HDMI
Scope of DE UHD Display Logo
Interoperability established by this document
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
15
The right equipment Production
Home Equipment
Ultra HD cameras and encoders are available; although still at higher price levels
Over 2000 UHD cameras units were shipped by April 2014
Companies such as Ateme, dbw, Ericsson, Grass Valley, Hitachi, Panasonic IDC, SMARDTV, Sony, TOYS etc. are actively supporting the Ultra HD trials and productions
Ultra HD–HEVC chipset are available from several manufacturers
Over 12000 UHDTV sets already shipped globally by CE manufacturers such as Grundig, JVC, LG, Panasonic, Samsung, Sharp, Sony etc. Forecasts revised upwards, x 2 in 2014
First 4KTV STBs are coming to the market from different manufacturers such as Arris, Cisco, Humax, Pace, Technicolor etc...
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
16
The right equipment - at home
HEVC demo channels up to (50/60 fps)
First commercial channels (50/60 fps) HEVC (single tile)
DTH channels via satellite
2013 2014 2015 2016 UHDTV 1 (4k TV)
Demo channels Quad HD (MPEG-4)
UHDTV Game stations UHDTV Game stations
UHDTV Camcorders UHDTV Consumer Camcorders (up to 30 fps)
Ultra HD Blu-ray players Ultra HD Blu-ray players and discs (with HEVC + HDR)
TV sets with DVB-S2 &
HEVC decoder UHD TV sets with DVB-S2 & HEVC decoder (up to 60 fps)
UHD TV sets HDMI 1.4 (30 fps) UHD TV sets with HDMI 2.0 (up to 60 fps)
UHDTV HEVC Set Top Boxes UHD HEVC (30 fps) UHD HEVC STBs (50/ 60 fps)
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
17
The right equipment - at home - price trends UHD screens saw a 36-41% price decrease between April 2013 and April 2014
The price comparison shows that UHD screens exhibit a similar price entry point and price decrease as Full HD screens did when first introduced
FDH & UHD Price Comparison (EUR)
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
18 * Source: GfK, IHB, Ericsson Consumer Lab, Strategy Analytics 2014
The right demand
2/3rd of consumers would like to have an UHD screen once they have seen it
Every 4th consumer would be ready to pay more for receiving High or Ultra High quality (Ericsson Consumer Lab 2013)
55% of European consumers would buy U-HDTV (strategy Analytics Consumer Metrix 2014)
8%
39% 12%
19%
22%
MEA APAC LATAM NAM EUROPE
UHD Screen Sales per Region in 2020
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
19 Eutelsat 4kTV Focus Groups – Q4-2014
The right demand
“… I’d buy a 4K TV, but 4K broadcasts will only be available in 3 years!”
Poland, 41-65yo - PTV
“This must be 4K – already proposed by Sony and Samsung but no broadcasting available for the moment.”
Germany, PTV
”You could see every detail, each drop, even ashes falling off the building, it’s all shown, faces of the firemen. Slow motion is also a plus, it features all the details even better.”
Poland, 41-65yo - PTV
“They look like 3D pictures.” Italy, male, NPTV “An amazing view of a scene that
I felt I could touch, almost smell, feel. Really realistic. Made me want one of those TVs.”
Female, NPTV “It was a top quality picture, unbelievable, new technology.”
Male, PTV
MAXIMIZING QUALITY – WHAT IS NEEDED TO MAKE IT HAPPEN?
20 Source: Eutelsat 4kTV Focus Groups – Q4-2014
* Source: Eutelsat TV observatory WE 2014
The right demand
Still low unprompted consumer awareness of UHD, prompted awareness in WE at 64 %*
Consumers recognize the superior image quality versus SD and HD
Consumers are seduced by UHD but expect UHDTV to be a costly, premium product
Genre expectations include movies, series, documentaries and sport
Significant difference in markets maturity: UK, Germany and Poland are ready to invest and subscribe France and Italy need more communication
MAXIMIZING QUALITY – THE ROLE OF EUTELSAT SATELLITES
21
COVERAGE IMAGE QUALITY TIMETABLE BANDWIDTH
AVAILABILITY
Satellite +++ +++ ++ +++
Cable + +++ ++ +++
DTT ++ +++ + +
IPTV + ++ +++ +
OTT ++ + +++ +
The right distribution - Status of Ultra HD per infrastructure Satellite performance against terrestrial networks
MAXIMIZING QUALITY – THE ROLE OF EUTELSAT SATELLITES
22
Eutelsat satellite play a crucial role for Ultra HD delivery globally
Ultra HD Ultra HD Ultra HD Ultra HD
Global distribution and local delivery of Ultra HD services
Immediate and cost efficient role-out of Ultra HD Broadcasting and Push-VOD services
Ubiquitous distribution of Ultra HD - anywhere within the footprint - in urban and rural areas
Direct (DTH) and indirect delivery (DTX – feeding and complementing of terrestrial networks)
De-congestion of terrestrial networks from bandwidth heavy applications (Ultra HD etc.)
Ultra HD via Eutelsat satellite enables
Broadcaster OU/SNG Teleport Direct to home
Direct to cable
Digital terrestrial television
MAXIMIZING QUALITY – THE ROLE OF EUTELSAT SATELLITES
4K broadcast via Eutelsat satellites since January 2013
With dedicated 4K demo channel(s)
Full transmission chain in place DTH and DTX
Eutelsat has the right bandwidth availability for 4KTV on global scale
Eutelsat is partnering with key players along the value chain around the globe
Eutelsat building a sustainable 4K eco-system
Enabling growth in viewing experience and ARPU for its customers and audiences
24
Eutelsat is driving 4KTV partnerships globally
MAXIMIZING QUALITY – THE ROLE OF EUTELSAT SATELLITES
Network Partners Device Partners Content Partners
The UHD Alliance is a global coalition of leading film studios, TV brands, content distributors, post-production and technology companies that aim to create a unified criterion for premium UHD, from devices to content including next generation features like as 4K resolution, High Dynamic Range, Wide Color Gamut, High Frame Rate and Immersive Audio.
Market forces team-up for 4KTV mass market
MAXIMIZING QUALITY – CONCLUSIONS
UHD Alliance Members: DIRECTV Dolby LG Netflix Panasonic Samsung Sharp Corporation, Sony Technicolor Walt Disney Studios Twentieth Century Fox Warner Bros. Entertain.
25
MAXIMIZING QUALITY – CONCLUSIONS
* Source: GfK, IHB, Ericsson Consumer Lab, Strategy Analytics 2014
UHDTV growth worldwide
By 2020
By 2025
200 UHD channels
100 mil UHD screens
50 mil HEVC STB’s installed
1000 UHD channels
>500 mil UHD screens
400 mil HEVC STB’s installed
UHD will become mass market in the next decade by 2025 half of all screens and STB’s sold will be UHD
26
MAXIMIZING QUALITY – CONCLUSIONS
Ultra HD availability is already much higher than what immediately comes to mind
Ultra HD devices are already in the living environment and actively used
Chinese manufacturers offer Ultra HD TV sets for less than US$1,000
Film studios already produce massively Ultra HD content
Ultra HD is in a much better position moving forward compared to the initial HD development life-cycle
Eutelsat satellites are UHD ready and do already delivers Ultra HD direct-to-home and to other infrastructure (feeding and de-congesting)
27
29
Any screen
Any Time
Increased quality
TV set PC Tablet Smartphone
Catch-up TV Video on Demand Interactivity
Yesterday Today
OPTIMIZING DELIVERY – MEETING CHANGING VIEWER EXPECTATIONS
Satellite advantages for multi-room usage
Up to 1000 TV channels per orbital position accessible on all screens
Unlimited number of simultaneous TV screens
Constant highest quality standard, whatever the number of screens in the home
Deployed by most of Eutelsat’s clients
Satellite: up to 6Gbps guaranteed multicast
30
End customer premise
OPTIMIZING DELIVERY – MULTICAST & MULTISCREEN VIA EUTELSAT
How to address all the viewers expectations?
Challenges: Watch TV on a PC or tablet Long-tail catalogue for
video on demand …
Reaction as of today: To maintain user experience
excellence, most TV platforms complemented their linear broadcast offer…
… with new services based on broadband infrastructure (OTT)
Which IP devices are you addressing? (Broadcasters and DTH TV platforms)
31 Eutelsat online customer poll, November 2014, based on 37 responses
Answered: 35 Skipped: 2
20%
PC (website)
51% Smart TVs
Game consoles
Other 14%
None 17%
51%
74% Tablet or Smartphone
OPTIMIZING DELIVERY – HYBRID TV DELIVERY
Source: iDate, Eutelsat analysis
Growing distribution costs
CDN costs increase with the audience
Inability to reach the entire population
Lower image quality …
… Or even no video service at all
Lower quality of service, especially at peak hour
Broadband networks saturated by OTT demands
OTT distribution cost pattern Broadband penetration (2014)
Internet bottleneck at peak hour
POP
Cabinet
Homes
n x 2 to 20 Mbps
x Gbps / n homes <1 Mbps per home
at peak hour
Cost
# viewers
Satellite
OTT
Italy 55% 55%
Turkey
Russia
44%
56% Germany
Poland
France 92% Switzerland 94%
83% 71%
Belgium UK 86%
32
OPTIMIZING DELIVERY – COMPENSATING OTT WEAKNESSES VIA SAT
33 Base: All Interactions Among Tablet Users (8591).
Q. Were you... Note: Out-of-Home represents net of the following: on-the go, in-store, at work and somewhere else Source: Google/TNS New multiscreen world 2012 2013
(% respondents, 2012-2013) (2013)
79% 87%
2013
87%
2012
79%
0am 6am noon 6pm Mid night
At Home
Out of home / at office
Location when using a tablet to access media
Tablet and TV usage pattern along the day
OPTIMIZING DELIVERY – TV IS STILL PRIMARILY VIEWED AT HOME
DTH continues to be the most efficient delivery means for TV at home
Growing distribution costs
CDN costs increase with the audience
e.g. in 2013, BBC paid 30 M£ for streaming 12% of its distribution cost 2% of the audience
Increasing OTT subscriber base Will cause congestion of terrestrial
networks Will lead to decrease in viewing
experience and increase in cost
OPTIMIZING DELIVERY – COMPENSATING OTT WEAKNESSES VIA SAT
34
OTT distribution cost pattern
Cost
# viewers
Satellite
OTT Switching point
to satellite
OPTIMIZING DELIVERY – NEW SOLUTIONS FOR HYBRID TV DELIVERY
35
PAY TV PLATFORM
FREE TO AIR BROADCASTERS
LIVE PROGRAMS CAS-to-DRM IP multicast SAT>IP
ON-DEMAND Sat On-Demand HBBTV 2.0
2 alternatives CAS–to-DRM:
bridge DVB and DRM securities IP-multicast: broadcast over
satellite native IP streams
Main set-top-box routes DRM-protected streams to the IP devices in the home
Expected benefits Flat-fee distribution Maximum reach Guaranteed quality of service
Satellite-based multiscreen - live
36 Source: Eutelsat
DRM server
TV platform
Internet connexion (ADSL, 3G or Smart LNB)
Wifi
Ethernet or Wifi
Subscriber home
Broadband Satellite Broadcast
Main STB
OPTIMIZING DELIVERY – NEW SOLUTIONS FOR HYBRID TV DELIVERY
Existing OTT on-demand services
37
Broadband VoD servers
DRM key, streamed content
browsing
Existing broadband VoD application Ex
istin
g so
lutio
n: O
TT
Broadband Satellite Broadcast
Source: Eutelsat
Catalogue Content web-server
OPTIMIZING DELIVERY – NEW SOLUTIONS FOR HYBRID TV DELIVERY
Enhanced hybrid on-demand services
38
Broadband VoD servers
DRM key, streamed content
browsing
Existing broadband VoD application Ex
istin
g so
lutio
n: O
TT
Broadband Satellite Broadcast
Source: Eutelsat
Catalogue Content web-server
OPTIMIZING DELIVERY – NEW SOLUTIONS FOR HYBRID TV DELIVERY
‘SAT On-Demand’
Distribute via satellite, store locally contents pre-packaged for tablets/PCs, ready for immediate watching, …
… fully compatible with existing OTT VoD services: Same back-end (incl. DRM) Same customer applications Access to long-tail catalogue
through internet connection (in lower quality)
Push VoD server
Most viewed content stored locally
Exte
nsio
n: b
road
cast
Open standard for advanced TV Growing adoption of the standard
39
Current deployment 1.x Testing V2.0 to be deployed CE manufacturers
Broadcasters
…
HbbTV Association
…
OPTIMIZING DELIVERY – NEW SOLUTIONS FOR HYBRID TV DELIVERY
Push-VoD benefits
Flat-fee distribution cost, irrespective of the audience Guaranteed quality of service Broader reach of VoD service (100% population reachable) HD or UHD services to all viewers (beyond broadband footprint)
HbbTV benefits
Free-to-air broadcasters Access push-VoD distribution model
(standard feature of TV sets and set top boxes)
Small pay TV platforms CE economies of scale No proprietary push-VoD
technology to integrate
40
PushVOD
OPTIMIZING DELIVERY – NEW SOLUTIONS FOR HYBRID TV DELIVERY
IBC 2014: EUTELSAT presented the 1st implementation of hbbtv push-vod
HbbTV Push-VoD is a reality HbbTV 2.0 standard ready.
Will be published by early 2015
1st end-to-end system demonstrated
Technology available to you !
41
Main partners
With Tested by
OPTIMIZING DELIVERY – NEW SOLUTIONS FOR HYBRID TV DELIVERY
42
OPTIMIZING DELIVERY – NEW SOLUTIONS FOR HYBRID TV DELIVERY
OVERALL ARCHITECTURE WITH DSL CONNECTION
OVERALL ARCHITECTURE WITH SMART LNB CONNECTION
43
OVERALL ARCHITECTURE WITH DSL CONNECTION
OPTIMIZING DELIVERY – NEW SOLUTIONS FOR HYBRID TV DELIVERY
Smart VOD HD Cost effective & 100% coverage Smart recommendation engine 1000’ s of titles Improve customer’s stickiness
High Quality Live Multiscreen Cost effective & 100% coverage Reuse already deployed technologies
4K-UHD ready Compatible with 4K smart TV Limited investment
One device supports all services DSL connected where available Use Smart LNB if connectivity not available
Standard LNB + Sat GW + DSL (where available)
Smart LNB + Sat GW : 100% territory
Global Fleet 34 satellites located on the geostationary arc between 117° West and 172° East Connection 5 continents
Global Teleport Network More than 40 owned and partner teleports – to access our satellites from any
geographical location around the globe
Local Field Support Over 10,400 trained installers - to support our customers launch and grow their
networks
Local Account Management 19 Regional offices all over the World
MAXIMISING CONNECTIVITY - 4 PILLARS OF GLOBAL CONNECTIVITY
45
MAXIMISING CONNECTIVITY - GLOBAL FLEET - COVERING 5 CONTINENTS
46
34 high power satellites - covering 99% of the world’s population
Global Connectivity ...
... Local Delivery
MAXIMIZING CONNECTIVITY – GLOBAL TELEPORT NETWORK
Own teleports… In France (Rambouillet/Paris), Italy (Turin and Cagliari),
Madeira and Mexico (Iztapalapa and Hermosillo Sonora) Highest technical and security standards Video broadcast, content distribution and data services
ISO 27001 certifications for Rambouillet Teleport, ISO 9001 certification for all operations: Rambouillet, Cagliari, Turin and Eutelsat Americas
Teleports
Network of certified and partner teleports More than 40 teleports
Access to dedicated leased lines, PoPs & dark fibre
Portfolio of value-added ground services directly and through teleport partners
47
Partner Teleports Actively seeking as many partner teleports as possible
That will invest in an uplink pointed to any of our satellites
Must sign self-certification approval according to pre-defined technical specifications and quality standards
CERTIFIED PARTNER AND PARTNER PROGRAMME
Certified Partner Teleports Certified after an audit of their compliance according to our quality standards
Must comply with the technical features and criteria we want to guarantee our customers
Services can be integrated into a bundled solution for clients
MAXIMIZING CONNECTIVITY – GLOBAL TELEPORT NETWORK
48
Training Campaigns Satëlite In field and online On-line University over 10,400 trained installers
Videos & online training tools 300,000 views of installer videos
per year
Training apps 300,000 downloads of dedicated
apps per year
MAXIMIZING CONNECTIVITY – GLOBAL FIELD SUPPORT NETWORK
49
Professional satellite installer - full VSAT installations
Trained, certified Tooway installer
Trained, certified DTH installers (“Satëlite” programme)
Also work with professional nationwide installation service companies and installer training schools
MAXIMIZING CONNECTIVITY – GLOBAL FIELD SUPPORT NETWORK
The KA-SAT Pointer app
The KA-SAT Finder app
The Eutelsat Finder app
All our apps are available from
iTunes and Google Play for free
50
Mexico City, Mexico Miami, Florida, USA Rio de Janeiro, Brazil Tampa, Florida, USA Washington DC, USA
Americas
Beijing, China Singapore
Asia
Dubai, UAE
Middle East
Jo’burg, South Africa
Africa
Cologne, Germany Istanbul, Turkey London, UK Madrid, Spain Madeira, Portugal Moscow, Russia Paris, France Rome, Italy Turin, Italy Warsaw, Poland
Europe
Regional offices in 19 countries, with techno commercial account management
MAXIMIZING CONNECTIVITY – LOCAL ACCOUNT MANAGEMENT
51
2012 Summer Olympics in London Capacity on 4 Eutelsat satellites booked by broadcasters from Europe, the Middle East, Asia
and South America to transmit live coverage of 300 events
Pope’s canonisation ceremony in HD HD broadcast, uplinked by Globecast direct from St Peter’s Square to the EUTELSAT 5 West A
satellite Coordinated immediate redistribution across nine satellites to ensure global distribution
Retransmission of 2014 FIFA World Cup™ in 4k Matches broadcast in 4k Ultra HD from Rio de Janeiro to Europe
– CASE STUDIES
MAXIMIZING CONNECTIVITY – GLOBAL PARTNERSHIP
52