© 2014 SAP AG or an SAP affiliate company. All rights reserved. 1For internal SAP and partner use only
Insert page title
First levelSecond level Third levelLike Never Before with SAP Cloud for Sales
April 2014New Cloud Marketing Programs for SAP Partners
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2For internal SAP and partner use only
Agenda
SAP RUN Like Never Before with Cloud for Sales
SAP Cloud Content: Ready-to-go Campaigns Partner Web Feed Content
Questions and Answers
The ProgramSAP RUN Like Never Before with Partners
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4For internal SAP and partner use only
New Campaigns
SAP RUN Like Never Before Program 2014
SAP BusinessAll-in-One RDS
SAP Real-Time Data Platform
SAP Business Intelligence NNN
SAP Business Suite on HANA
SAP 360 Customer
SAP Rapid Deployment Solutions
SAP Afaria
SAP Mobile (Lines of Business)
SAP Business One on HANA
SAP Cloud for Sales
Ready to RUN for SAP Partners via Marketing Service Bureaus or SAP Virtual Agency:
SAP Business One (v9) Solutions for Big Data
from SAP
Coming Soon
SAP Cloud for Human Resources Predictive Analytics SAP BPC
Hybris Syclo SAP BCM
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5For internal SAP and partner use only
SAP RUN Like Never BeforeCampaign Concept (Example: RLNB Business Suite on HANA)
Business ‘Pain Point’ orLine of Business set
email; DM postcard; banners in 3 formats – images and copy
x 4 pain points
Web PagesLanding; Registration and
Thank You
Event KitPoster; banner; online and offline invites
Industriesimages and copy
x 5 industries
Offers x 3Implementation
Guide
Teleguide
Social Media Kit
Modular approach:• Ready-to-go with Cloud for Sales and Cloud for HR content• Available for Co-Marketing or Partner-led use• 100% MDF reimbursement applies
Cloud for SalesSAP RUN Like Never Before with Partners
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7For internal SAP and partner use only
PROGRAM/THEME SAP Cloud for Sales Contacts Cheryl Hamer-Liles, Siegmar Beier
Objectives Demand generation, creating leads in Net New and Installed base
Market & Customer Segment
SME companies Revenue: €50 million to €500 million in revenue Employees: up to 1,000
Target Titles Key decision makers within sales : CSO, Sales VP, Sales Directors
Solution SAP Cloud for Sales
High-level Message • Optimize your sales performance with SAP.
Pain Points • Capturing new accounts• Increase sales effectiveness• Increase existing account penetration• Optimise lead generation• Reduce sales cycle time
Industry Segment Consumer Packaged Goods; Professional Services; Manufacturing; High Tech; Cross industry - generic
Tactics Online: eDM, flash bannersPrint: Direct MailOther: Social Media Kit, Telemarketing Guide, Event Kit (Invite, landing page, registration page, thank you page, posters)
Offers Seven Must Haves for Sales Effectiveness Guide CSO Insights 5 Challenges for Better Sales Infographic Rieber customer story – elevating sales and delighting customers
SAP RUN Like Never Before - SAP Cloud for SalesCampaign Summary
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8For internal SAP and partner use only
SAP RUN Like Never Before - SAP Cloud for Sales5 Business Pain Point versions
Example: “Optimize leads faster” version
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9For internal SAP and partner use only
SAP RUN Like Never Before - SAP Cloud for SalesCampaign focus – Business Pain Points & Headlines
Capturing new accountsOPEN new doors with enhanced sales tools
Increase sales effectiveness VIEW your customers more clearly
Increase existing account penetration EXPAND your customer base and grow your business
Optimise lead generation DRIVE leads faster
Reduce sales cycle time SPEED up your sales cycle
Generic SUPERCHARGE your sales team
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10For internal SAP and partner use only
SAP RUN Like Never Before - SAP Cloud for Sales5 Industry-specific versions
Example: Direct Mail Postcard – Professional Services version
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 11For internal SAP and partner use only
SAP RUN Like Never Before - SAP Cloud for SalesCampaign Focus: Industry images & headline
SUPERCHARGE your sales team to work smarter
Consumer Packaged Goods Professional Services Manufacturing High Tech Cross industry - generic
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12For internal SAP and partner use only
SAP RUN Like Never Before - SAP Cloud for SalesOnline Assets
Online (Co-Marketing via MSB) Online (Self-service via Virtual Agency)
Flash Banners (in different sizes)
Additional materials:• Telemarketing Guide, Social Media Kit
Landing Page, EDM
Co-branded, 100% MDF for all tactics • Partner-led “Light“ version, free of charge• 100% MDF for tactics eg TM
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 13For internal SAP and partner use only
SAP RUN Like Never Before - SAP Cloud for SalesPrint Assets
Event Kit Print AssetsPostcard:• Poster, Roll Up Banner
• Invitation templates (Print, Online)
• Co-branded• 100% MDF for all tactics
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14For internal SAP and partner use only
SAP RUN Like Never Before - SAP Cloud for Sales Campaign Offers
Offer 1. SAP Guide
7 Must haves to improve sales effectiveness.
Offer 3. Customer StoryCustomer Success:
Rieber Kitchen Company
‘’Elevating sales effectiveness and delighting customers with SAP.’’
Offer 2. CSO Insight
Infographic: 5 challenges
3 Campaign Offers +/or Partner can add an alternative offer
Additional Cloud ContentReady to go on SAP Virtual Agency
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16For internal SAP and partner use only
SAP Cloud Campaigns on SAP Virtual Agency
Campaign Name Campaign Link
SuccessFactors HCM Suite https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000074
SuccessFactors HCM Event-in-a-Box https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2484
SuccessFactors Employee Central https://www.sapvirtualagency.com/orgs/Initiative.aspx?id=1000000115
SuccessFactors Recruiting https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000071
SuccessFactors Workforce Analytics https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000026
SuccessFactors Talent Solution https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000156
SuccessFactors Performance and Goals https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000158
SuccessFactors Learning https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000112
2013 Business ByDesign Manufacturing https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2408
2013 CRM upsell campaign with Cloud for Sales https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000046
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17For internal SAP and partner use only
Campaign Name Campaign Link
2013 ProServ Best Practices Webinar Series Replay https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000110
2013 SAP ByD Profitability non-industry specific campaign
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2420
2013 SAP ByDesign Competitive Campaign https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000023
2013 SAP GB Subsidiary Campaign https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2308
Behind the Numbers - ByD Analytics Campaign 2013 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000076
SAP Cloud for Sales Campaign 2013 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2434
SAP Cloud for Social Engagement 2013 Campaign https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000119
SAP Cross Cloud 2013 Campaign https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000119
Cloud Go Guides for Customers and Travel & Expenses https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000176
Partner Web FeedCloud Content for Web Syndication
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 19For internal SAP and partner use only
What is SAP Partner Web Feed?
SAP Partner Web Feed is a FREE program designed to keep your website updated with the latest SAP Cloud content.
The SAP Partner Web Feed will help you: Bring fresh SAP Cloud content to your website automatically Generate leads through gated assets like: white papers, ROI calculators, videos, etc. Give prospects, customers, and employees fast access to the latest SAP Cloud product information and
resources
… with just an easy, one-time set up!
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 20For internal SAP and partner use only
Value Proposition and Benefits
SAP Partner Web Feed is a easy to use, valuable addition to your website.
Easy to set up Content is Search Engine Optimized Demand generation tool that will bring customers to
you website Content that updates automatically
Key Benefits – Lead generation: White paper and video assets turn
anonymous visitors into leads– Customized content: Your SAP Cloud content will
feature only the products you sell– Customer retention: Keep potential customers on
your website
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21For internal SAP and partner use only
Content Features
Content Features Select from 16 product content options
SAP BusinessObjects BI OnDemand SAP BusinessObjects BI, Edge edition SAP Business One SAP Business All-in-One SAP Crystal solutions SAP Afaria SAP Lumira SAP Business Suite powered by HANA SAP Business ByDesign SAP Cloud for Customers SAP Cloud for Travel & Expense SAP Cloud for Social Engagement SuccessFactors HCM Suite SAP IQ SAP ASE SAP HANA SAP Business Planning and Consolidation – Coming April 27th
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 22For internal SAP and partner use only
Setting-up your SAP Partner Web Feed
Syndicating Content is as easy as 1 – 2 – 3!1. Create a blank web page on your site2. Insert just a few lines of syndication code into your site’s HTML3. Content syndicates immediately and automatically
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 23For internal SAP and partner use only
Manage your SAP Partner Web Feed
Program Management Features SharedVue technical assistance is available
anytime for help with implementation or best practices
Multiple implementation options to work with any kind of website
Tools to track page hits and visitor activity on your SAP Partner Web Feed pages
Start Syndicating Now:http://SAP.sharedvue.net/partner
© 2014 SAP AG or an SAP affiliate company. All rights reserved. For internal SAP and partner use only 24
Thank you
Contact information:
Siegmar BeierSAP Cloud MarketingPhone: +49 160 90821490Email: [email protected]