December 2011 Vol. 2
NOVEMBER 2011 DATES Events
Marketing Opportunities
CONNECT :: GROW The Chamber is a powerful resource for business connections in Miramar and Pembroke Pines Community. Each year, events, programs and publications highlight the outstanding quality if life and economic climate that make Miramar Pembroke Pines a great place to live and work. This year, take the step toward maximizing your Chamber membership by taking advantage of marketing opportunities that align your business with powerful programs and meaningful events. For more information on finding your niche, email [email protected] or call 9544329808
DECEMBER 2011 CALENDAR
EVENTS Holiday Audi‐ng Hosted by Audi of Pembroke Pines 5:30 PM – 7:30PM Politics at the Hamptons Meet & Greet Hampton Inn Miramar 5:30PM – 7:30PM
MONTHLY MEETINGS Tuesday, December 6th Ambassador Meeting 8:30AM 9:30AM Chamber Office Wednesday, December 7th City of Pembroke Pines Commission Meeting 6:30PM City Hall Wednesday, December 7th City of Miramar Commission Meeting 7:00PM City Hall Thursday, December 1st, 8th, 15th, 22nd, 29th Toastmasters Meeting held every Thursday 7:30AM – 8:30AM Memorial Hospital Pembroke Tuesday, December 13th Membership Breakfast sponsored by Memorial Hospital 7AM – 9AM SW Focal Senior Center Wednesday, December 14th Business Development Committee Meeting 3:00PM – 4:00PM
Chamber Office / Conference Call Thursday, December 8th Government Affairs Committee Meeting 8:15AM – 9:30AM Chamber Office Friday, December 9th Women in Business Committee Meeting 8:30 AM – 9:30AM Bank Atlantic Miramar Thursday, December 15th Board of Directors Meeting 8:30AM – 10:00AM Memorial Hospital Miramar Thursday, December 15th Net at Nite (Holiday Social) 5:30PM – 7:00PM Audi of Pembroke Pines Wednesday, December 7th Express Leads Group (Exclusive) 11:30AM – 1:00PM BIG Tomato Grill Pembroke Pines Tuesday, December 28th Member Orientation 8:30AM – 9:30AM Chamber Office Plesae visit our website www.MiramarPembrokePines.org for detailed information
Effective Business Communications
By Sammie Palmer, Creative Training Designs
Effective Business Communications
THUR 15
MON 19
PRINT ME & USE IN OFFICE
Effective Business Communication By Sammie Palmer, Creative Training Designs
Today’s business world requires many methods of communication, and people in business need to be effective and make the most of each method. Communication includes what is written, what is spoken, and non‐verbal techniques, such as gestures. A quote by Joseph Priestly stated, “The more elaborate our means of communication, the less we communicate”. Good communications should be clear, concise, and effective. Every day we communicate with others both personally and professionally. Are you an effective communicator? Is the message being sent the same message that is being received? Perhaps you have found some communication gaps or misunderstandings between what you said and how the message that was received. People hear and read through filters. These filters are based upon a person’s experience, knowledge and feelings. How do we communicate? You talk, and I listen. I write an email, and you read it. However, communication is far more complicated, and there can be barriers to communication. In the simplest of terms, these communication barriers include language, culture, and location. Language is the
correct use of words; make sure your spoken and written communications are accurate. South Florida is rich in cultural diversity; if you are writing or speaking in English, confirm your words are correct in their meaning and context. The last barrier to good communication is location, which is defined as time and location. Business people are often in different geographical locations and different time zones causing a common communication barrier. Written communications can be examined, re‐written, and reviewed by others to ensure their accuracy in words, sentence structure, spelling, grammar and punctuation. As business professionals, these principles should be intact for emails as well as business letters. What about verbal communications? A well‐known study entitled The Silent Messages performed by Albert Mehrabian found that communication is 7% verbal (what is actually said), 38% paraverbal (how it is said), and 58% body language (your physical stance and facial expression). Also noteworthy about body language is the use of gestures (non‐verbal), and be aware that the meaning of gestures can vary from region to region and culture to culture. Verbal communications have the additional advantage of people being able to be an active listener and ask questions to make sure that the message sent is the message being received. Your communications can affect a person’s stress level, job satisfaction, productivity, ability to achieve goals, relationships with others, and ability to solve problems. Let us commit to improve our communication techniques and to become the most effective communicators.
Sammie Palmer, President(954) 431‐0165
www.creativetrainingdesigns.com
What Members are saying about INSIGHT in Business….
Wow! Have fantastic!!!
Congrats for supporting small
business!!!
Amy "Ooopsy" Tinoco
NICE JOB!
That was the "missing link"
Congrats.
Joanne Miner
"Looks Great"
Creme de la Creme
Events & Marketing
This looks great!!!
Tracy Reeves
Aflac
This looks great!!!
Tracy Reeves
Thank You to Our Renewing Members
City of Pembroke Pines Fire Department City of Pembroke Pines Police Department DGR Accounting and Tax Services Tirone Electric Toastmasters Pembroke Pines NBC6/WSCTV 51 – Chairman Circle Kaylin Printing and Promotional Products Kilwins’ Chocolates & Ice Cream YMCA of Broward County ~ Pembroke Pines
Your Chamber In Action
Grand Opening: YMCA Pembroke Pines
PEMBROKE PINES, NOVEMBER 2011
40 + Years
10 + Years
5 + Years
2 + Years
Welcome to Our New Members Big Southern Fork Breakfast & Lunch Co. Joan Sherrod ‐ Owner 2010‐H SW 100 Terrace Miramar, FL 33025 (954) 367‐6525 K & R Barber and Beauty Supply Kate Abia 8981 Pembroke Road Pembroke Pines, FL 33025 (954) 342‐9013 Lion Services Inc Vincent Batista ‐ Vice‐President 8636 Griffin Road Pembroke Pines, FL 33328 (954) 740‐7600 Metlife ~ Gonzalez Johusse Gonzalez 806 Douglas Road Ste 800 Coral Gables, FL 33134 305‐446‐3268 x4780 Office Depot Donna M. Pickens ‐ Territory Development Manage 2925 W Corporate Lakes Blvd Weston, FL 33331 (954) 801‐0895 Florida First Insurance Jonathan Rausch ‐ Owner 7625 Pines Blvd Pembroke Pines, FL 33024 (954) 322‐7800 Discovery Clothing Company 11830 Pines Blvd Pembroke Pines, Fl 33026 Walton Lantaff Schroeder & Carson Thomas Fabricio 110 East Broward Blvd Suite 2000 Ft. Lauderdale, FL 33301 (954) 463‐8456 Florida Technical College Jane Miskell 12520 Pines Blvd Pembroke Pines, FL 33027 (954) 556‐1900
The Mayor's Café Frank Ortis ‐ Owner 1677 N Hiatus Road Pembroke Pines, FL 33026 (954) 224‐4477 Pirtle Construction Company Bill Ellis ‐ Vice President 5700 Griffin Road Suite 200 Davie, FL 33314 (954) 343‐6007 David Rappoport Photography David Rappoport ‐ Owner 8855 Collins Ave #5E Surfside, FL 33154 (917) 848‐4355 Montessori Ivy League Academy Salma Ajani ‐ Directress 282 South Flamingo Road Pembroke Pines, FL 33027 (954) 438‐8808 Bonded Network Inc Helmuth Ramirez ‐ Owner 4844 NW 113th Place Doral, FL 33027 (954) 779‐6503
Giving You an Insight… Member News Donation Gives Students Ability to Buy Books
Miami, FL‐ (November 14 ,2011) – Scholastic, the global children’s publishing, education and media company, Clear Channel Radio Miami and 1‐800‐411‐PAIN kicked off their 2nd annual campaign in September to promote literacy and the importance of reading throughout South Florida. Listeners will learn about resources that can help them participate in getting more kids reading and more parents and caregivers reading with their kids. A key component of the campaign is providing 12,500 at‐risk students at 25 South Florida Title‐1 Schools with $5 Reading Certificates to shop for books at their school’s Scholastic Read and Rise Book Fairs. A Read and Rise Book Fair Assembly will be held on Tuesday, November 15 beginning at 8:30am at Park Ridge Elementary located at 5200 NE 9th Avenue, Pompano Beach, FL 33064. Local personalities from Clear Channel stations will be reading to the students while their parents will be learning more about how to promote literacy at home. Press is invited to this event. The Read and Rise Literacy Campaign is part of a national partnership between Scholastic Book Fairs and Clear Channel Radio to help raise awareness of
the challenges our country faces with illiteracy and it aims to specifically reach students and families in underserved schools in South Florida. The campaign is promoted on‐line and on‐air with WHYI‐FM, WMIA‐FM, WBGG‐FM, WMGE‐FM, WMIB‐FM, WIOD‐AM, and WINZ‐AM.
About Clear Channel Radio
Clear Channel Radio is a leading broadcaster serving more than 110 million listeners in communities across the U.S. The company's broadcasts can be heard on AM/FM stations, HD digital radio channels, the Internet, iPods and cell phones, and via navigation systems from BMW, Volvo, TomTom, Garmin and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (OTCBB:CCMO), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
Have breaking news to share… Send to [email protected] to be consideration for our future newsletters.
~Chamber member benefit~
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November Breakfast Sponsored by: Tropical Financial Credit Union
November Net @ Nite Sponsored by: SNAP Fitness Miramar
5 Simple Ways to Get More Engagement on Your Facebook Page It's a question almost as old as Facebook itself: Once people have "Liked" your Page, how do you keep them engaged? One way is by using the right kind of content ‐‐ the kind that will elicit a response or get your fans to take action. Ready to engage some more on Facebook? Here are five simple ways: 1. Use photos. According to a recent report from digital marketing agency Web Liquid, Facebook posts with photos are the most likely to engage users. These posts showed a .37% engagement rate, compared to a .27% rate for text‐only posts and a .15% rate for just links. If you think about it, this shouldn’t really come as a surprise. Photos, obviously, grab attention visually and people must click them to get a closer look. So use an intriguing photo to get people’s attention. Be sure to say something about the photo too. We’ve seen people using this space to write more without having to link off Facebook. 2. Use video. Video is engaging because you can see and hear the speaker. Like photos, people must click on something to get a closer look at a video. They also take up more real estate in a newsfeed, making them easier to notice. Perhaps that's why, in the Web Liquid study, video posts had the second‐highest engagement rate (.31%). 3. Ask questions to increase comments. When you ask questions you’re giving people permission to
engage with you. They know you want their opinions. Not everyone will comment, but you’ll encourage those who are already predisposed to do so. Just be sure to ask your fans explicitly for a comment. See next tip. 4. Use clear calls to action. Would you like someone to comment, share, or “Like” your update? All you have to do is ask. Another recent report, this time from Momentus Media, showed that posts asking users to “like” them had an engagement rate of .38%, compared to an .11% rate for posts without that call to action. 5. Write longer updates. You may think short and sweet is the way to go but you shouldn’t be afraid to share longer stories with your fans. Longer Facebook status updates show higher interaction than shorter ones. So elaborate when you need to. This may give readers a better chance to connect with your update.
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Young Professionals 1st Annual Non Profit Fair November 2011
Business Golf Classic November 2011
Upcoming Meetings Membership Breakfast Second Tuesday of the month 7:00a.m. – 9:00 a.m. SW Focal Point Senior Center 301 NW 103rd Avenue Pembroke Pines, FL 33026 Members: $10 Visitors & Guests: $15 Net@Nite Third Tuesday of the month 5:30 p.m. – 7:00 p.m. Location varies Members: $5 Visitors & Guests: $10 Power Networking Groups Fourth Wednesday of the month 11:30 a.m. – 1:00 p.m. Location: Big Tomato (8300 Pines. Blvd.) Chamber members only – Free (Attendees pay for their own meal) 7@11 First Friday of the month 11:00 a.m. – 12:30 p.m. Location varies Chamber members only – Free (Attendees pay for their own meal)
Join A Committee Today and Get Connected! Chair Contacts:
Ambassador Committee, Isabel Martin, Celebration Time Florist, (954) 437‐3451
Business Development, Jay Schwartz,
Coast to Coast Home Services, (954) 673‐3479
Education Committee, Teresa Justice, Broward College, 954‐204‐8800
EXPO, Simone James,
Ambrose Events, 954‐854‐6036
Express Leads Group (exclusive), Audry Ferdianand, Select A Kup, 1800‐381‐AKUP
Golf Tournament, Karen Maerovitz,
Crème de la Crème Events, 786‐210‐8837
Government Affairs, Gaspar Garcia, RBC Wealth Management, 954‐916‐1300
Membership, George Mirabal, Credomatic
Merchant Services, 305‐372‐3000
Pinnacle, Subcommittee of Business Development
A Sip of Wine & Taste of Heaven, Karen Maerovitz, Crème de la Crème Events,
786‐210‐8837
Women in Business, Barbara Bergevin, Bank Atlantic Miramar, 954‐432‐2422
Young Professionals, George Fossett,
Pure State, 954‐854‐7838
Trustees
All Service Refuse
AutoNation, USA
Baptist Medical Plaza
City of Miramar
City of Pembroke Pines
Lexus of Pembroke Pines
Maroone Auto Plaza
Memorial Healthcare System
Sam’s Club
The Shops at Pembroke Gardens
Tropical Financial Credit Union
Chairman Circle BB&T Miramar
BB&T Pines
Humana Medical Plan
Miami Dolphins
NBC6
Plantation General Hospital
RBC Wealth Management
RBC Bank (Miramar)
Sunbeam Properties
TD Bank Pines East
TD Bank Pines West
The Miami Herald Media Company
Tulum Mexican Grill
Waste Pro of Florida
Westside Regional Medical Center
Whole Foods Market PPines
Chamber Volunteers
Debbie Lewis Sandra Morno
Thank you to our Breakfast Partners 2011/2012