Creativity Course Assignment 2
October 30, 2012
Anu Advani (Fremont) & Julie Duffield (Palo Alto)An Individual Project with a Team Perspective
High TouchHigh Visibility
Branding
Building & Maintaining
a Loyal Customer
Community
Fremont, California – Close Up
To Palo Alto
To Oakland
To San Jose
Fremont Stores
A bit of the “new age” in a conservative town…
With her knowledge of resources, Jennifer helps customers feel at home by helping them select the right products
Community members interact around fee-based services and free resources. And now, to quite a different store…
Let’s see how they make creativity visible…
Elizabeth “walks the talk” in displaying store products. Customers know that she and her colleagues can help them obtain what they need.
Want to create but not sure how? There’s a place to interact, learn, and create together. And another could be…
How to Create a High Touch?
And High Visibility?
Plus Branding?
Empty for over 2 years…
All Power to the Imagination!
Remember that phrase from 1968:
What do you imagine as you peer into this space?
Palo Alto, California – Close Up
To San Francisco To Fremont
To San Jose
Palo Alto Stores
In this online world Stores = sensory
experiences Stores….. being used to build experiences
Building the Experience in the Right Location = $$$$$$
Apple stores make more $ per square foot per month than other stores ((Security person )
The Environment = The Experience
Glass façade allowing natural into a great open space hall of activity
Many Helpers = Happy Customers of All Ages
Color code less priced accessories activity
Sit down get comfortable for hands on assistance
High Tech + High Touch = High Curiosity
Buy it via iPad Sales folks walk the talk
Glass Signage to match the computerNo paper or for sale signs
Meeting Places = Core
Genius Bar to meet
Get them young Kids corner
Hi-tech projected
tips get your attention to
bring you closer
Would you visit this store?
Vans Store Front Brand
Comics to get attention
Vans = Shoes + more…?
Shoes in window
Shoes @ back
Watch out for what’s in between
The Action is Inside
Loud music via video above the cash register
Easy to see & touch
Lights Wooden floors
Would you patronize this store?
Brand Name Store Front
Visible Sale sign
Illuminating a known brand name
Holiday Theme
Comfy Coach To Try Before you Buy
Lighting & Knick-knacks create a unique theme,
“Creature Comforts”
Prices listed-
Many Displays
Large, open space with displays to show with “design ideas” in
context --
Many colors and items--
The Extra’s
Large items --- also showing off many smaller priced add
items
Would you patronize this store?
We’re pondering…“Location, location, location.”
But, when does design trump location, i.e., in building a loyal customer base?