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1/33
20131230
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2/33
ARO / MMX
3 ARO / MMX/
IX Survey
21
20131230
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3/33
ARO / MMX/
20131230
8/13/2019 InsightXplorer Biweekly Report_20131230
4/33
/
360
20131230
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5/33
/
comScore Media MetrixA 20131230
comScore Media Metrix201311/
18.6%25.3%(21
(16.9%)/
Nov'13(000)
Nov'13
China 89,329 25.3%
Taiwan 2,594 21.8%
World-Wide 302,032 18.6%
Asia Pacific 117,716 17.7%
Australia 2,461 16.9%
Singapore 546 15.7%
New Zealand 430 14.7%
Thailand 1,419 14.3%Hong Kong 498 10.7%
Japan 7,540 10.2%
India 6,672 8.2%
Vietnam 1,403 8.0%
Malaysia 807 6.8%
Indonesia 817 6.0%
Philippines 292 3.4%
8/13/2019 InsightXplorer Biweekly Report_20131230
6/33
/
20131230
201311259
/
21.8%
17
543
25-34
45-54
55
comScore Media MetrixA
1Composition Index U
2Composition Index PV
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7/33
/
20131230 comScore Media MetrixA
/
/
Yahoo!
12.7%2.1%
35
8/13/2019 InsightXplorer Biweekly Report_20131230
8/33
/
20131230 comScore Media MetrixA
66
25-4424-483
3/4
25-3435-
44
/
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9/33
/
20131230 comScore Segment MetrixA
comScore Segment Metrix
Yahoo!
/
8/13/2019 InsightXplorer Biweekly Report_20131230
10/33
/
20131230 comScore Media MetrixA
591
54.8
4.6%HouseFun
(2.5%)(1.3%)38.4e-rent
33
591
591
591
/
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11/33
/
20131230 comScore Media MetrixA
591
11
HouseFun
/
8/13/2019 InsightXplorer Biweekly Report_20131230
12/33
/
20131230 comScore Media MetrixA
45
/
8/13/2019 InsightXplorer Biweekly Report_20131230
13/33
/
20131230
comScore Media MetrixSource/Loss
Sources of incomingtraffic
591.COM.TW HOUSEFUN.COM.TW RAKUYA.COM.TW TWHOUSES.COM.TW
Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries
Google Web Search 87 0.6 27 1.1 19 1.8 4 0.6
Yahoo Taiwan Search 458 3.3 71 3.0 68 6.6 16 2.9
FACEBOOK.COM 377 2.8 116 4.8 60 5.9 N/A N/A
Logon 170 1.2 24 1.0 37 3.6 N/A N/A
591.COM.TW N/A N/A 54 2.2 34 3.4 21 3.7KIJIJI.COM.TW Housing 29 0.2 12 0.5 6 0.6 6 1.1
RAKUYA.COM.TW 51 0.4 10 0.4 N/A N/A N/A N/A
HOUSEFUN.COM.TW 63 0.5 N/A N/A 10 0.9 3 0.5
YUNGCHING.COM.TW 89 0.6 1,043 43.4 15 1.4 N/A N/A
SINYI.COM.TW 34 0.3 3 0.1 8 0.8 N/A N/A
TWHG.COM.TW 9 0.1 N/A N/A 9 0.9 6 1.1
comScore Media MetrixA
/
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14/33
/
20131230 comScore Media MetrixA
Source/Loss
FACEBOOK.COM
591
Outgoing trafficlosses
591.COM.TW HOUSEFUN.COM.TW RAKUYA.COM.TW TWHOUSES.COM.TW
Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits
Google Web Search 172 1.3 63 2.6 43 4.2 4 0.8
Yahoo Taiwan Search 117 0.9 27 1.1 32 3.1 9 1.6
FACEBOOK.COM 405 3.0 125 5.2 64 6.3 7 1.2
Logoff 309 2.3 84 3.5 73 7.1 5 0.9
591.COM.TW N/A N/A 63 2.6 51 5.0 16 2.9KIJIJI.COM.TW Housing 36 0.3 10 0.4 5 0.4 4 0.7
RAKUYA.COM.TW 34 0.3 10 0.4 N/A N/A 4 0.7
HOUSEFUN.COM.TW 54 0.4 N/A N/A 10 1.0 8 1.5
YUNGCHING.COM.TW 94 0.7 1,008 41.9 15 1.5 N/A N/A
SINYI.COM.TW 27 0.2 5 0.2 9 0.9 N/A N/A
TWHG.COM.TW 6 0.0 4 0.2 11 1.1 N/A N/A
/
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15/33
20131230 comScore Media MetrixA
app
138.3
4021
(36.5)
/
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16/33
20131230 comScore Media MetrixA
21
/
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17/33
20131230 comScore Media MetrixA
25-44
45-5
45
21
/
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18/33
20131230 comScore Media MetrixA
Sources ofincoming traffic
YUNGCHING.COM.TW SINYI.COM.TW TWHG.COM.TW CTHOUSE.COM.TW ETWARM.COM.TW HBHOUSING.COM.TW CENTURY21
Entries(000)
% ofEntries
Entries(000)
% ofEntries
Entries(000)
% ofEntries
Entries(000)
% ofEntries
Entries(000)
% ofEntries
Entries(000)
% ofEntries
Entries(000)
Yahoo TaiwanSearch
83 3.5 71 8.6 27 6.1 18 7.2 17 7.8 18 8.6 7
Google WebSearch
41 1.7 25 2.9 7 1.7 N/A N/A N/A N/A 6 2.7 N/A
Logon 31 1.3 26 3.2 13 2.8 N/A N/A N/A N/A 4 1.9 N/A
FACEBOOK.COM 154 6.6 19 2.3 14 3.2 5 2.1 3 1.4 5 2.3 N/A
HOUSEFUN.COM.TW
1,008 42.9 5 0.6 4 1.0 N/A N/A 3 1.4 3 1.3 N/A
591.COM.TW 94 4.0 N/A N/A 6 1.3 N/A N/A N/A N/A 5 2.5 N/A
SINYI.COM.TW 40 1.7 N/A N/A 4 0.8 N/A N/A 2 1.2 6 2.8 N/A
RAKUYA.COM.TW 15 0.6 9 1.0 11 2.4 N/A N/A N/A N/A N/A N/A N/A
HBHOUSING.COM.TW
34 1.4 6 0.8 N/A N/A 2 1.0 N/A N/A N/A N/A N/A
YUNGCHING.COM.TW
N/A N/A 40 4.8 25 5.5 5 2.1 N/A N/A 34 16.2 N/A
/
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19/33
20131230 comScore Media MetrixA
Outgoing traffic
losses
YUNGCHING.COM.TW SINYI.COM.TW TWHG.COM.TW CTHOUSE.COM.TW ETWARM.COM.TW HBHOUSING.COM.TW CENTURY21
Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000)
Yahoo Taiwan
Search38 1.6 34 4.1 19 4.3 7 2.7 8 3.9 10 4.8 N/A
Google Web
Search40 1.7 41 5.0 8 1.8 3 1.4 5 2.5 9 4.4 3
Logoff 72 3.1 49 5.9 30 6.8 6 2.5 15 7.1 8 3.7 7
FACEBOOK.COM 166 7.1 26 3.1 14 3.0 5 2.1 6 2.6 7 3.2 N/A
HOUSEFUN.COM.
TW1,043 44.4 3 0.4 N/A N/A N/A N/A 4 2.0 N/A N/A N/A
591.COM.TW 89 3.8 34 4.1 9 2.0 2 1.0 7 3.2 5 2.6 3
SINYI.COM.TW 40 1.7 N/A N/A N/A N/A N/A N/A N/A N/A 6 3.0 N/A
RAKUYA.COM.TW 15 0.6 8 1.0 9 2.0 N/A N/A N/A N/A 3 1.4 N/A
HBHOUSING.COM
.TW34 1.5 6 0.7 N/A N/A N/A N/A N/A N/A N/A N/A N/A
YUNGCHING.COM
.TWN/A N/A 40 4.8 26 5.8 N/A N/A N/A N/A 34 16.2 N/A
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20/33
comScore Media Metrix201311
259/
1754
Yahoo!12.7%
2.1%
35
comScore Segment Metrix
HouseF
591
Source/Loss
FACEBO
/
20131230
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21/33
IX
20131230
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22/33
201312
1,946
20131230
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23/33
Key Findings
(42%)/
(45.5%)
(87.4%)(85.1%)
(85.0%)(84.8%)/
(83.9%)
5.295.64
5.46
(40.5%)
(68.9%)
/
/kij
Yahoo!/
/5.21
/
20131230
8/13/2019 InsightXplorer Biweekly Report_20131230
24/33
8/13/2019 InsightXplorer Biweekly Report_20131230
25/33
(45.5%)
(37.9%)
/(35.8%)
(35.6%)
/
20131230
8/13/2019 InsightXplorer Biweekly Report_20131230
26/33
(87.4%)
(85.1%)(85%)
(84.8%)/
(83.9%)
20131230
8/13/2019 InsightXplorer Biweekly Report_20131230
27/33
/
(42.7%)
(37.4%)
21.7%14.6%
7
5.29
(81.5%)5.64
5.46
20131230
8/13/2019 InsightXplorer Biweekly Report_20131230
28/33
(40.5%)
(38.5%)/
(30.6%)
20131230
8/13/2019 InsightXplorer Biweekly Report_20131230
29/33
(68.9%)
(57.7%)(52.8%)
(58.2%)
(48.5%)
(40.5%)
20131230
8/13/2019 InsightXplorer Biweekly Report_20131230
30/33
/
/
78.5%591
Kijiji
(49.4%)
591
/40%
kijiji/
9.7%
4.7%4.1%
20131230
/
5.16
(74.2%)
Yahoo!/5.48591
/5.21
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31/33
(/)//
/
591(78.5%)Kijiji(49.4%)
(37.4%)591/40%
(21.7%)/
20131230
8/13/2019 InsightXplorer Biweekly Report_20131230
32/33
(IX Survey)
CyberPanel
12
2013/12/072013/12/08
N=1,946
95%,
2.22%201311
969 49
977 50
19 264 13
20-24 146 7.
25-29 150 7.
30-34 184 9.
35-39 175 9.
40 1027 52
890 45
467 24
546 28
42 2.
20131230
8/13/2019 InsightXplorer Biweekly Report_20131230
33/33
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