Inspiration Organization ProjectFast Cloth RetailMing Tsun Lee

Inspiration Organization ProjectFast Cloth RetailMing Tsun Lee

Do customers really care about which brand story tells about them?Do customers really care about which brand story tells about them?

JUICY COUTURE

NINEWEST

KOKKO

bebe

In fact, customer is actually a combination of brands.Why not “Liz” do us a favor?In fact, customer is actually a combination of brands.Why not “Liz” do us a favor?

I had happy experience with “Happy Meal”, so….Why not have fun with “Happy Set” ? I had happy experience with “Happy Meal”, so….Why not have fun with “Happy Set” ?

This is what McDonald has, what the next for “Liz” …This is what McDonald has, what the next for “Liz” …

Instead of ingredients of burgers, we talk about materials of apparelInstead of ingredients of burgers, we talk about materials of apparel

+ + =

Extra Value Meals

McDonald “You must have those when you dine with us”McDonald “You must have those when you dine with us”

+ + =

Extra Value Set

Liz “You must have those when you shop with us” Liz “You must have those when you shop with us”

Emotions are reminded fromEmotions are reminded from

Emotions are reminded fromEmotions are reminded from