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Page 1: Inspiring the Future by Charles Trevail of Promise - Presented at Insight Innovation eXchange North America 2013

Inspiring the future

June 2013

Charles Trevail | CEO

Page 2: Inspiring the Future by Charles Trevail of Promise - Presented at Insight Innovation eXchange North America 2013

Collaborating and co-creating

with consumers for…

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Pioneers in co-creation…

The future of flying

Brand Extensions

The restaurant of

the future

Retail service propositions

Better money in a cashless

world

A global mission – ‘make everyday

delicious’

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Pioneers in online communities

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WHICH DRIVES HIGHER RETURNS

-50%

-40%

-30%

-20%

-10%

0%

10%

20%

30%

40%

RELA

TIV

E C

HA

NG

E

COMMUNISPACE CLIENT INDEX VS. THE S&P 500

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Agenda

1 Why inspiring the future is so difficult

2 How do you inspire the future

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Why inspiring the future is so difficult

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Inspiring the future | slide 8

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How can you build

temporary monopolies?

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When there is more choice than ever…

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When consumers are in charge…and are becoming more and more demanding…

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When it comes to customers, feelings are facts

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When there is no time to think…

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2.9m emails sent every second

There is so much noise…

20 hours of video uploaded to YouTube every minute

50m Tweets every day (www.bigdatadiary.com)

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When 90% of the world’s

data will be created in the next two years (Gartner)

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When human beings are uncomfortable with change …

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I love Paris in the the springtime

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How do you inspire the future?

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…by creating value in customers’ lives

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1By creating relationships

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2 By asking a big

question

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The bigger the question, the bigger the breakthrough

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3By listening for possibilities

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GREEN/CONSERVATION

ROMANCE/LUXURY

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4 By inventing together

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5 By playing/dreamin

g

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‘Play’ engages consumers and generates better ideas

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THE FIVE COLLABORATION FUNDAMENTALS

4

5 By Playing/Dreamin

g

5

By collaborating together

4

By listening for possibilities

3

By asking a big question

2

By creating relationships

1

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Be part of inspiring the future!

Charles Trevail| Find our more in our first book…


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