Mark Stonham Business Development Consultant
www.wurlwind.co.uk [email protected]
Improve Lead Generation and Sales by: Integrating Marketing and Sales Aligning Buyer and Seller Cycles
Sales 2.0 and Attraction Marketing Technology for Marketing & Sales
www.wurlwind.co.uk
THE BUYER’S CYCLE
There are various steps/stages a buyer
goes through
AIDA Seven stages
What’s important is
aligning sales activity with the buyer
www.wurlwind.co.uk
THE SALES CYCLE
5 key stages to gaining a customer
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ALIGNING BUYER + SALES CYCLES
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OUTBOUND SALES APPROACH
Buyer
Seller “Hunting” Lead Generation!
www.wurlwind.co.uk
OUTBOUND SALES APPROACH
Buyer Seller “Hunting” Lead Generation!
www.wurlwind.co.uk
OUTBOUND SALES APPROACH
Buyer Seller “Hunting” Lead Generation!
People not looking, and
not interested
www.wurlwind.co.uk
OUTBOUND SALES APPROACH
Buyer
Seller “Hunting” Lead Generation!
www.wurlwind.co.uk
OUTBOUND SALES APPROACH
Buyer
Seller “Hunting” Lead Generation!
People not looking, and
not interested
www.wurlwind.co.uk
ATTRACTION MARKETING
Buyer “Looking”
Seller “Available” “Ready”
www.wurlwind.co.uk
ATTRACTION MARKETING
Buyer “Looking”
Seller “Available” “Ready”
www.wurlwind.co.uk
ATTRACTION MARKETING
Buyer “Looking”
Seller “Available” “Ready”
www.wurlwind.co.uk
TECHNOLOGY FOR MARKETING + SALES
Social Media Search/Content Marketing
Hub – Website, Blog
Multi-touch Follow-up Multi-media, Multi-channel
CRM
SFA / Contact Mgmt / e-commerce
CRM/Email/Social Media
To improve your lead generation, sales, customer service and profits
Contact
Mark Stonham Business Development Consultant
www.wurlwind.co.uk Mobile 07980 929896
Email: [email protected] www.Twitter.com/markjstonham
