Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
2014 ORC International Proprietary and Confidential 3
DIGESTING CURRENT DATA BUT LOOKING FOR MORE
GUT BASED
RESEARCH
RESEARCH
BASED GUT
2014 ORC International Proprietary and Confidential 4
INPUTS FROM ACADEMIA: TRACKING SINGAPOREAN VALUES
Dr. Siok Kuan Tambyah
2014 ORC International Proprietary and Confidential 5
INPUTS FROM 50+ MARKETERS: UNDERSTANDING SINGAPORE
2014 ORC International Proprietary and Confidential 10
MOBILE APP RESPONDENTS MORE LIKELY TO RESPOND WITHIN THE HOUR OF EXPERIENCING THE SERVICE
2014 ORC International Proprietary and Confidential 11
MOBILE APP: HIGHER VARIATION IN RESPONSES
Variance in Satisfaction scores, across all services:
Online
Mobile App
Mean rating
3.22 3.27
Ind
exe
d s
co
res
Mobile App 130
Online 100
2014 ORC International Proprietary and Confidential 12
VARIATION IN RESPONSES
High frequency services Food (Coffee shop, hawker centre, food court),
Transport (MRT / Bus / Taxi)
Variance in Satisfaction scores (Indexed scores, with Online at 100)
Low frequency services Banking, Fine dining, gas station, shopping,
medical, health and well-being
135 130 125 100 100 100
Higher frequency
services
All services Lower frequency
services Mobile app Online
2014 ORC International Proprietary and Confidential 14
DEBUNKING THE MYTH OF MOBILE APATHY
Engaged respondents talk more…not less.
2014 ORC International Proprietary and Confidential 16
DEEPER UNDERSTANDING OF VERBATIMS THROUGH MULTI-MEDIA DATA USING PICTURE COLLAGES
Usual
Lunch Rice
2014 ORC International Proprietary and Confidential 20
QUESTIONS??
INTEGRATING INTELLIGENCE TO FUEL
INSPIRATIONAL INSIGHTS
Inputs from
research and
other sources
Workshop facilitated
by us
Sparks creativity and
integrates intelligence
Clear direction
for
marketing
Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net