1© 2012 Qualcomm Technologies, Inc.
Intelligent Devices and Smart Journeys
Peter WhaleDirector, Product Management
Qualcomm Technologies, Inc.
© 2012 Qualcomm Technologies, Inc.
2© 2012 Qualcomm Technologies, Inc.
Mobile: A Vibrant, Unprecedented Opportunity
Source: Wireless Intelligence, Dec. ’11, CIA World Factbook, Dec. ’11, Chetan Sharma Consulting, Jul. ’11
Most Used Device
#1Annual Revenue (2011)
$1.3TMobile Connections
6B+
3© 2012 Qualcomm Technologies, Inc.
Qualcomm Is a World Leader in Next-Generation Mobile Technologies
Over 25 years of driving the evolution of wireless communications
Making wireless more personal, affordable and accessible to people everywhere
S&P 100 / Fortune 500
Wireless Company
#1RFIC Company
#1Fabless Company
#1
Source: iSuppli
4© 2012 Qualcomm Technologies, Inc. © 2012 Qualcomm Technologies, Inc.
5© 2012 Qualcomm Technologies, Inc.
Adding More Intelligence to Mobile Devices
� Discover patterns from data and usage patterns to understand the individual
� Recognize situations
� Anticipate, predict, alert
� Achieve “always-on” contextual awareness
� With very low power drain
� Polite, deferent, privacy sensitive
OBSERVE RECOGNIZE ANTICIPATEDISCOVER
6© 2012 Qualcomm Technologies, Inc.
A System Level Approach for Intelligent Mobile Devices
Drivers & Optional Advanced Features Software
High Level Operating System
Qualcomm Reference Designs
HW & SW Development Tools & Customer Support
Enabling Technologies
Leading Hardware
7© 2012 Qualcomm Technologies, Inc. © 2012 Qualcomm Technologies, Inc.
8© 2012 Qualcomm Technologies, Inc.
Sensor Examples
LOCATION
INDOORLOCATION
PROXIMITYAWARE
GPS
ENVIRONMENT
TEMPERATURE
LIGHTSOUNDS
DEVICE USAGE
ACCELEROMETER
GYRO MAGNOMETER
9© 2012 Qualcomm Technologies, Inc.
Snapdragon™ Sensors Solution
Sensor Core solution on chipsets includes both
hardware and software components:
� Sensors Processor Subsystem (SPS)
� Sensors Services Framework
Dedicated Sensors Processor Subsystem
(Hardware)
� Interfacing with various digital sensors
� Hosting “low-power,” “low timing jitter” sensor based applications
� Interacting with other processors (modem, apps)
� Managing I2C bus bandwidth
Sensors Services Framework (Software)
� Supports different sensors � Accelerometer, Compass, Ambient Light, Proximity,
Gyro, Barometric Pressure
Accel
Com
pass
Gyro
Lig
ht
Pro
x
AppsModem
MSM
Sensor Core(SPS)
10© 2012 Qualcomm Technologies, Inc.
Sensor Based Features
Shake Detection� Detects blurriness caused
by camera shake
� Can be used to flag bad frames
� Assist in picking the sharpest frame
Perspective Correction� Cell phone cameras don’t have perspective
control; can correct distortion problem
� Outdoor photos: slanted trees, telephone poles
� Architectural photos: leaningbuildings and structures
� Indoor Photos: Tilted walls, skewed furniture
11© 2012 Qualcomm Technologies, Inc. © 2012 Qualcomm Technologies, Inc.
12© 2012 Qualcomm Technologies, Inc.
Always-On, Low Power, Context Aware Architecture for Intelligent Devices
Accelerometer, Gyro, MagnetometerPressure Proximity, Ambient Light, Infrared
Wake-On Events
Low Power Preprocessing
Context Aware Applications
Triggers Data
Always-On Manager
Contextual Learning Service
Context & Location Services
GPS, WiFi, Bluetooth,Cellular, Microphone
Publish/Subscribe
Data Acquisition
13© 2012 Qualcomm Technologies, Inc.
Consia’s Intelligent Context Engine
14© 2012 Qualcomm Technologies, Inc.
In the Future, More Data Will Lead to More Accurate Inferences
FEW DATA POINTS
eat, socialise, cook,
work, clean,
watch TV, web surf,
dressmaking, car restoration,
sleep
socialise, watch TV,
web surf, read,
dressmaking,
car restoration
socialise,
watch TV, read
watch TV,
BE MY REMOTE!
(about to do
something new)
AtHome
RegularLeisureTime
In the LivingRoom
PointingPhone
TowardsTV
SitDown
Course location, time
MANY DATA POINTS
Accurate location, motion, audio, proximity
15© 2012 Qualcomm Technologies, Inc.
Perceive context, learn user habits and preferences, anticipate needs
Deliver improved power management
Today, Consia Focuses on Delivering Improved Power Management
Turn on WiFi at favouritecoffee shop
Turn on WiFi at favouritecoffee shop
Turn off WiFi when departing home
Turn off WiFi when departing home
Reduce App Syncingwhen phone is at restReduce App Syncingwhen phone is at rest
Ensure App I need is synced just before I use it
Ensure App I need is synced just before I use it
Ensure App I need is synced just before I use it
16© 2012 Qualcomm Technologies, Inc.
Perceive context, learn user habits and preferences, anticipate needs
Deliver contextually-aware user experience
Some Future Smart Journey Use Cases
Pre-order my regular coffee as my train
approaches station
Pre-order my regular coffee as my train
approaches station
Notice I will not make my meeting in time,
notify my host
Notice I will not make my meeting in time,
notify my host
Change to my preferred device profile when
I get in car
Change to my preferred device profile when
I get in car
Notice in a crowd the acquaintance in my
social network
Notice in a crowd the acquaintance in my
social network
Notice in a crowd the acquaintance in my
social network
17© 2012 Qualcomm Technologies, Inc.
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©2012 Qualcomm Technologies, Inc. All rights reserved. Qualcomm, QChat, and Snapdragon are trademarks of Qualcomm
Incorporated, registered in the United States and in other countries. Vuforia and Izat are trademarks of Qualcomm Incorporated. Trademarks of Qualcomm Incorporated are used with permission. Consia is a trademark of Xiam Technologies Limited. Gimbal is a
trademark of Qualcomm Labs, Inc. AllJoyn is a trademark of Qualcomm Innovation Center Inc.
Other products and brand names may be trademarks or registered trademarks of their respective owners.
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Thank You
© 2012 Qualcomm Technologies, Inc.