© 2008 IBM Corporation
Intelligent Transportati n Systems
© 2008 IBM Corporation2
Large metropolitan areas struggle to meet transportdemand Congestion is a problem worldwide,
resulting from demand exceeding capacity Demand can be managed through pricing to a
point, but growing cities will still requiremore capacity
In dense urban areas, traditionalconstruction of new capacity is prohibitivelyexpensive, if at all possible
Intelligent Transportation Systems (ITS) candeliver more capacity from the existingnetwork, delaying or obviating the need formassive infrastructure investments
Better information can increase customersatisfaction and ridership of public transitsystems, effecting modal shift
ITS can enable innovation in the wayagencies measure performance
Sources: Wikipedia, “Big Dig (Boston, Massachusetts)”, Washington State Dept. of Transportation, Highway Costs Study
Case Study: Boston “Big Dig”
Costs of approx. US$14.7 billion for construction Over a decade of disruptions (1991-2005) The total project cost was nearly twice as much as the construction of the 1,892 miles of I-
95 from Houlton, Maine and Miami, Florida
before
after
This massive project involved rerouting I-93 through the heart of Boston into a 3.5 mile tunnel,and construction of the Ted Williams Tunnel (extending I-90 to Airport), the Zakim Bunker HillBridge over the Charles River, and the Rose Kennedy Greenway in the space vacated by theprevious I-93 elevated roadway
© 2008 IBM Corporation3
Today’s situation is driving tomorrow’s innovation
Significantfinancial
commitment Complexregulatoryplanning
Complexenvironmental
planning
Today’s situation
Increasingemissions
Lack ofspace in
inner cities
Increasingcongestion
Affordabilityconstraints
Change of focus
Tomorrow’s innovation
Infrastructureflexibility
DemandManagement
ProactiveCustomer
Management
DynamicInformation
Management
© 2008 IBM Corporation4
An Integrated technology &transport infrastructure
Governments and Public transport authoritiesincreasingly recognize the value of a well integratedtechnology and transport infrastructure
Reduce congestion Increase revenue
Increase use of publictransport
Increase flow ofgoods & people
Improve quality oflife for community
Sustain economiccompetitiveness
Intelligent Transportation Systems
© 2008 IBM Corporation5
Intelligent Transportation Systems – Industry Definition
© 2008 IBM Corporation6
Intelligent Transportation Systems – IBM Scope
Cross-Brand Growth InitiativeFocus Areas
Additional Focus Areas for LoBs – Eg.SWG, STG, Research
Research/Automotive Industry FocusAreas
© 2008 IBM Corporation7
IBM Strategic Intent & Value Proposition Enable public transport authorities and
governments to– Maximize utilization of existing assets across all
transport modes– Augment existing sources of revenue to fund new
investments– Influence modal choice of end-users
Through an integrated technology andtransport infrastructure
That enhances their ability to– Reduce congestion– Increase inflow of revenues– Increase usage of public transport– Improve flow of people and goods on the transport
infrastructure– Improve quality of life for end users– Sustain total economic competitiveness
New Data
New Insights
Process Innovation Intelligent
TransportationSystems
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Innovation & BusinessTransformation
Consulting
Transport InfoManagement (TIM)
Road User Chargingand Tolling (RUC)
Integrated FareManagement (IFM)
Holistic analysis of ITSprojects using IBMmaturity model
Focus on transportauthority’s ITframework: use of openstandards, SOA
Enable commonsolution componentse.g. CRM, paymentsystems, enforcement
Framework for futuresolutions, e.g. parkingmanagement, Pay AsYou Drive insurance
Technology and servicesassets that scale acrosshighway / city / nationalschemes
Design, build and operateschemes
On board units, detectionand validation, softwareplatform/rating engine,financial clearing house,Business ProcessServices
Transit payment system Cross-modal / inter-
modal capability Universal/Integrated
transportation accounts Extendable to other
services, e.g. parking,retail, identification
Design, build andoperate schemes
End-user traveleradvice e.g. internet,511, PDAs etc
Network optimization Cross-modal / inter-
modal information Design and build
IBM Intelligent Transportation Systems Offering Portfolio
© 2008 IBM Corporation9
IBM Scope of Activities
Design, Build and/or Operate– Simple or Complex Road User Charging (RUC) systems
- Open Road Tolling, Congestion Pricing Schemes, HOT Lanes, etc.– Multi-modal Integrated Fare Management (IFM) systems– Transport Information Management (TIM)
- Network Analytics and Optimization, Variable Message Signs, Transport Information Dissemination systems, Data Models, TrafficPrediction Systems, Enforcement Systems, etc.
Technology infrastructure components that enable day-to-day operations of multi-modal transport network
– Systems infrastructure, Application Servers, Systems Management Software and tools,Collaboration Software and tools, Information Management software and tools, ICTinfrastructure
IT and Business Consulting Services– Infrastructure Outsourcing, Managed IT & Business Services, Business Consulting Services,
Project Management, Innovation consulting
Research & Innovation Services– First-of-a-kind projects, Pilots/Proof of Concepts, Analytics & optimization research, Modeling &
Simulation services