×
+ All Categories
Log in
English
Français
Español
Deutsch
Download -
Interactive Video Tips: Crowdsourcing video content - 6 tips for creating successful Interactive Videos [Week 7]
Download
Transcript
INTERACTIVEVIDEOTIPS CROWDSOURCINGVIDEOCONTENT-6TIPSFOR CREATINGSUCCESSFULINTERACTIVEVIDEOS [WEEK#7] raptmedia.com
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyoureultimatelygoingtobeasking userstoengagewiththecontentbylming themselvestosubmitforyourcampaign,its agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoicesdoweshootin ManhattanorintheHudsonValley?ordowegoformalattireor blockpartystyle?makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelikeNowyoumakethenextclip pairedwithabuttontosubmit.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyoureultimatelygoingtobeasking userstoengagewiththecontentbylming themselvestosubmitforyourcampaign,its agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoicesdoweshootin ManhattanorintheHudsonValley?ordowegoformalattireor blockpartystyle?makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelikeNowyoumakethenextclip pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoil;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyoureultimatelygoingtobeasking userstoengagewiththecontentbylming themselvestosubmitforyourcampaign,its agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoicesdoweshootin ManhattanorintheHudsonValley?ordowegoformalattireor blockpartystyle?makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelikeNowyoumakethenextclip pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoil;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project. 18. ITSALLABOUTTHEFANS
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyoureultimatelygoingtobeasking userstoengagewiththecontentbylming themselvestosubmitforyourcampaign,its agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoicesdoweshootin ManhattanorintheHudsonValley?ordowegoformalattireor blockpartystyle?makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelikeNowyoumakethenextclip pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoil;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project. 18. ITSALLABOUTTHEFANS 19. Probablythemostimportantprecursortotryingaprojectlikethisisaloyal fanbasethatisalreadyactivelyengagingwithyourcontent(Facebook commentsandlikes,retweets,shares,etc.).Imaginehowexcitedyour viewerswouldbeiftheycouldactuallyparticipateinthemakingofthevideo ratherthanbeinglimitedtoathumbsuponapost.
INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowIvesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdonthavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todayweregoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeysNewDayandJapanese bandSoursHibinoneiroworkedwellbecause therequestwassimple:Saythesefewwords, Shootyourselfsinginginthemirror,orSmile anddance. Thesearethekindsofactivitiesthatarentoutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout theperformerinfanswhilealsoincreasingthechancesthatyoull getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwithInsertUGCLineAhere,andInsert UGCLineBheresothatyouresuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopveclipsto includeinthenalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Dontunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. Itsaloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhonesCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcelefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyoureultimatelygoingtobeasking userstoengagewiththecontentbylming themselvestosubmitforyourcampaign,its agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoicesdoweshootin ManhattanorintheHudsonValley?ordowegoformalattireor blockpartystyle?makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelikeNowyoumakethenextclip pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoil;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project. 18. ITSALLABOUTTHEFANS 19. Probablythemostimportantprecursortotryingaprojectlikethisisaloyal fanbasethatisalreadyactivelyengagingwithyourcontent(Facebook commentsandlikes,retweets,shares,etc.).Imaginehowexcitedyour viewerswouldbeiftheycouldactuallyparticipateinthemakingofthevideo ratherthanbeinglimitedtoathumbsuponapost. Clickheretocheckoutourblog raptmedia.com
LOAD MORE
Top Related
Introduction to Interactive Media 11: Video in Interactive Digital Media.
Documents
9 Tips for Interactive Meetings
Education
Video Library & Interactive Program
Documents
3G Mobile Video Interactive Services
Technology
Video marketing tips
Technology
Video Advocacy Tips
Government & Nonprofit
Interactive Video Tips: Using call-to-action buttons in Interactive Video [Week 4]
Marketing
Video tips
Education