`
Strategy implementatio
n
`Clusters
Beginner (40-70)
(Lucknow, Baroda, Navi,
Surat, Jodhpur, IIT KGP)
Intermediate (70- 150)
(Kolkata, Jaipur, Ahmedabad, Indore, Dehradun, Thapar, Manipal, Jalandhar, Vizag)
Advanced (150- 200)
(Hyderabad, Chandigarh, Bangalore, Pune, Chennai,
Mumbai)
Pro (200+)Delhi IIT and Delhi University
SO HOW DOES OS NEED TO LOOK LIKE?
`IntermediateLocal Chapter Teams working Universities AD HOC markets IXP Courses
(for university based LCs)
Indore 1 VP(4 teams)
3 teams 1 team X X
Jaipur 2 VPs(8 teams)
7 teams 1 team X X
Jalandhar 2 VPs(8 teams)
3 teams 1 team X 4 teams
Kolkata 2 VPs(8 teams)
7 teams 1 team X X
Manipal 3 VPs(9 teams)
1 team(expansion)
1 team X 7
Ahmedabad 2 VPs (8 teams)
6 teams 1 team 1 manager X
Dehradun 1 VP(4 teams)
3 teams 1 team X X
Thapar 1 VP(4-5 teams)
X 1 team X 3-4 teams
Vizag 2 VPs(8 teams)
7 teams 1 team X X
`Strategies for Intermediate
These strategies and structure should enable your entity to
do 70- 150 exchanges while delivering good quality
standards.
`Focus areas
Capitalizing on target UR
Implementing issue
segmentation
Focused recruitment of
membersiXP
`Front office Strategies for Exchangers
1) Focused Raising & Matching• Targeting limited colleges (courses in case of UB LCs/
markets) and focus on cracking just these colleges.• Since most of the colleges are Engineering, Law,
Medicine, Arts/ Commerce focus on selling ISSUES to these colleges.
• An incoming CEEDer to help you crack these UR can be an effective plan.
• Only certain countries with strong relations need to be promoted.
2) Training the EPs in self matching and ensuring the same for better engagement and delivery mechanisms.3) Ad hoc realizations from social media and virtual IS
`
Back office for Exchange Support
1) UR to be cracked by marketing- Marketing Team should be the end responsible
for creating and managing the partnership.- oGCDP team will synergize to deliver on oGCDP
related activities.- Creating Multi-Dimensional Partnership for
events, sponsorship, promotion etc.2) Targeted Recruitment- Most oGCDP members should be recruited from
the colleges that are targeted for raising & partnership.
3) iXP to be an EB project.