INTERNATIONAL MARKETING
Charlotte Op De Beeck
Seppe Sprengers
Krisztina Velosy
Vincent Fassaert
Janne Gutschoven
Saartje Van Broeckhoven
Index• Facts• Concept• Weekprogram• Schools that will participate• Swot analyse • Costs• Central approach
CHINA
Facts:• Respect• Conscientious• Difficulties to speak and understand English• Add on certificate• Long traveling distance
Concept• International week (begin of april)
• 2 culture excursions• Visiting Brussels• Visiting Antwerp: Gps city game
• 4 days of intensive courses• 1 exam
• Location: Thomas More Geel, Belgium• Hotel: The corbie • Top speaker > free lessons • Other lessons are given by teachers• English lessons upfront
Weekprogram
Monday 09.00 – 12.30 Courses
Tuesday 09.00 – 12.30 Courses
Wednesday 09.00 – 19.00 Visiting Antwerp
Thursday 09.00 – 12.30 Courses
Friday 09.00 - 12.30 Courses
Saturday 09.00 – 12.30 Exam
Sunday 09.00 – 19.00 Visiting Brussels
Country’s & their schools
• Belgium – HIK, Geel• China – Guangzhou University, Guangdong• Hungary – Debreceni Egyetem, Debrecen• Sweden – Lund University, Lund• Spain – Universidad da castilla-La Mancha, Albecete
SWOT- analysis• Strenght: International training is becoming more
mandatory• Weakness: Knowledge of English• Opportunity: Following courses with foreign people,
topspeaker• Treats: Studying home
CostsTransport(in euro)
Hotel(in euro)
Excursions(in euro)
Total(in euro)
Sweden 130 175 35 340
Spain 72 175 35 282
China 740 175 35 950
Hungary 90 175 35 300
Belgium / 0 35 35
International Training• More mandatory for Small and Medium Enterprice-reality• International certificate• Meet people from other country’s • Other schoolsystem (intensive week)• Five top speakers