JAMAICA INNINTERNATIONAL MARKETING PLANSarah Wick & Andrea Krizankovicova
EMAI
L BL
AST
Jamaican Jerk Festival
Jamaica Inn
FACE
BOOK Jamaica Inn
Jamaica Inn
Jamaica Inn
INST
AGRA
M
Jamaica Inn
GROU
PON
Jamaica Inn
LIVI
NG S
OCIA
L
Jamaica Inn
TRIP
ADV
ISOR
Jamaica Inn
MEASUREMENT OF CAMPAIGN Opened emails, click-through rates, &
conversions Facebook Insights Instagram likes, hashtags & click-through
rates Groupon, TripAdvisor, & Living Social
Bookings, reviews, statistics on sights Google Analytics tracking on all sites
BUDG
ET &
SCH
EDUL
E Jamaica Inn Marketing Budget & Schedule
May 2014-Nov 2014
Jun Jul Aug Sep Oct Nov Total
Social Media Management (40hrs/week) 4,302 4,302 4,302 4,302 4,302 4,302 $25,812
Marketing Assistant (40 hrs/week) 1,887 1,887 1,887 1,887 1,887 1,887 $11,322
Market Research Total $6,189 $6,189 $6,189 $6,189 $6,189 $6,189 $37,134
Marketing Communications
Email Blast (100,000) 2,000 2,000 2,000 2,000 2,000 2,000 $12,000
Total Marketing Budget $8,189 $8,189 $8,189 $8,189 $8,189 $8,189 $49,134