TripAdvisor®
International Supply Chain
Antoine ReySenior DirectorEU/APAC Sales
World’s largest travel site*
1.8M+ businesses
114,000+ destinations
655,000+ hotels
1.2M+ restaurants & attractions
60M+ unique monthly visitors
75M+ reviews & opinions
60+ contributions/minute
*Source: comScore Media Metrix, Worldwide, July 2012
Global Footprint- 2000 .com launch- 2006 FIGS launch- 2013 30 countries, 21 languages
International Presence- 45% of 2011 revenue from international points-of-sale
- 60M+ unique monthly visitors, 73% from international IP**
**Source: TripAdvisor Fourth Quarter and Year End 2011 Conference call, February 2012
TripAdvisor Mobile- 26M app downloads- 28 downloads/minute- 21 languages- 90 countries
Internal team of 3
Customers:
Product, Marketing , SEO,
PR, Legal, new acquisitions
Machine-Translations:
User-Generated Content
Human-Translation:
Everything else
Supporting:
30 markets & 21 languages
L10N @ TripAdvisor
L10N @ TripAdvisor- Launched 21 new markets & 15 new languages within 3 years- 300k wds/month- 186%+ words for translation in last year- 423% words for translation in last 2 years
TripAdvisor Workflow
■ Core task
■ Engineering
Welocalize Approach
OPEXLMM
L10N Maturity Model (LMM)
Customerintimacy
Product Leadership
OperationalExcellence
The Value disciplines model byMichael Treacy and Fred Wiersema
OPEX – Remove ‘waste’, create convenience and value added tasks
Operational Excellence (OPEX)
PM PM SW PM SW PM PM PM
TX RE PM
Email Email Email Email Email Email Email Email Email Email
Email Email
PM
TX RE PM
OPEX
TripAdvisor Workflow - Phase1
■ Core task
■ Engineering
TripAdvisor Workflow - Phase 2
■ Core task
■ Engineering
TripAdvisor Workflow – Phase 3
•PM time: 70% in 2012•Eng. Time: 1,300 hours in 2012•Time to market: Simship enabled
Concentrate on strategic GPOEvolve in LMM
Clients
Welocalize
Supplier
OPEX Who benefits from it?
•PM time: 35% of time•VM time•LQA time
Higher value tasksProgram managementTeam health
•Admin time reduced by 50%•Productivity/Revenue increased
Better retentionBetter qualityHealthier relationship
120+ languages
660M+ Words translated in 2012
$125M in revenue in 2012
600+ employees
12 offices in 6 countries
USA
Europe
Asia
Quickfacts