Chris Mehlert, Website Consultant
VITALITY and
VIRALITY
Internet Marketing
is Comprised of Two
Core Concepts:
Vitality – capacity for
survival
? • Website
• Social Media
• Local Search Optimization
Virality – tendency of online
content to circulate rapidly between Internet users
Your online presence must: • meet Internet
users’ needs • entice them to
share your services
WHERE DO
START?
3 FUNDAMENTAL
ELEMENTS OF
INTERNET
MARKETING
WEBSITE
83% OF CONSUMERS PERFORM
RESEARCH ONLINE BEFORE HIRING A SERVICE
1
86% of consumers
search for local
businesses online.
Without a website,
you’re only reaching
14% of your
target audience.
SOCIAL NETWORKS ARE
THE 4th MOST POPULAR
ONLINE ACTIVITY, BEATING
PERSONAL EMAIL.
2 SOCIAL MEDIA
77% of B2C companies have acquired a customer through
Facebook.
Companies with more than 1,000
Facebook Likes receive nearly
1,400 website visitors a day.
LOCAL SEARCH
MARKETING
MARKET YOUR PRACTICE TO A
3
TARGETED ONLINE AUDIENCE
74% of searches are
location based.
82% of local searches
follow up offline with a visit to the business.
In order to excel with your online marketing approach:
• Have an online presence that addresses vitality. – Website
– Social Media
– Local Search Marketing
• Use your online presence to generate virality. – Promote your website
– Share updates on social media
– Include your location to attract nearby customers
HOW DO
START?
3 STARTING POINTS
FOR MARKETING
YOUR PRACTICE
ONLINE
WEBSITE
GET YOUR PRACTICE
WEBSITE
1
ESSENTIAL ELEMENTS OF
AN EFFECTIVE WEBSITE • APPEALING DESIGN
• GOOD CONTENT
• PERSONALIZATION
• SIMPLE NAVIGATION
• INTERACTIVE ELEMENTS
APPEALING DESIGN
• Studies show you
have just 3
seconds to capture
a visitor’s attention.
• Should prominently
display practice
name and contact
number
GOOD CONTENT
• Explains
services
you offer
• Describes
sections
with bold
headings
• Increased
readability
with lists or
bullets
PERSONALIZATION
• Staff biographies
• Photos of
physicians and staff
• Office tour
SIMPLE NAVIGATION
• Familiar navigation
• Uncomplicated • Easy to find
desired information
INTERACTIVE ELEMENTS
• Videos
• Testimonials
• Appointment Request
• Patient Surveys
SET UP YOUR PRACTICE
FACEBOOK PAGE
2 SOCIAL MEDIA
SET UP YOUR PAGE AS A LOCAL BUSINESS OR PLACE
WWW.FACEBOOK.COM/PAGES/CREATE
FOLLOW THE PROMPTS TO
COMPLETE YOUR PAGE
FOLLOW THE PROMPTS TO
COMPLETE YOUR PAGE
Dr. Digirati provides podiatric services to patients in Temecula and surrounding areas. Services offered include bunion surgery, callous removal, and foot and ankle surgeries.
www.podiatrytemecula.com
Medical Office
FOLLOW THE PROMPTS TO
COMPLETE YOUR PAGE
http://www.facebook.com/podiatrytemecula
Choose a custom Facebook URL that patients can
easily remember or find in search.
LOCAL SEARCH
MARKETING
OPTIMIZE YOUR WEBSITE
3
INSERT PAGE TITLES THAT REFLECT
YOUR SERVICE LOCATION
• Inject your page titles and content with the location(s) you service
ADD YOUR PRACTICE TO ONLINE BUSINESS DIRECTORIES
• http://www.google.com/+/learnmore/local/
• http://biz.yelp.com
• https://signup.citygrid.com/cyb/find_business
• http://smallbusiness.yahoo.com/local-listings/basic-listing/
WHEN CLAIMING ONLINE LISTINGS,
KEEP IN MIND: • HAVE INFORMATION ABOUT YOUR
PRACTICE (ADDRESS, PHONE NUMBER,
WEBSITE URL, ETC.) READILY
AVAILABLE
• BE ABLE TO ANSWER A
VERIFICATION FROM YOUR
PRACTICE PHONE
• REINTERATE YOUR LOCATION IN
ALL AVAILABLE FORM FIELDS
TO BUILD VIRALITY,
YOU MUST:
• GET A WEBSITE
• CREATE A FACEBOOK PAGE
• OPTIMIZE YOUR WEBSITE
QUESTIONS?
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