Asim Farooq
Internet Marketing TL
Cyber Designz
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Lecture Outline
• Review of last lecture
• What are the three basic core factors of SEO?
• What is off-page/on-page optimization?
Directory submission
Article submission
Blog commenting
Forum posting
• Conclusion
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What is the Purpose of Search Engines?
• Let’s discuss about the history of SE (Google)
• To build large databases of useful information over the web.
• To bring you ease in finding desired information. (How?)
• To serve relevant information from across the globe. (How?)
• What type of search Google provides us?
• Anything more…?
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What this image expresses?
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There will be two scenarios
• Scenario 1
• Whatever you like, may be you get 50,50
• Whatever you like, may be you fail to get it (irrelevant information) ~~~ what do you say about it? (failure)
• Whatever you like, you will get 100% good and relevant results (successful)
• Scenario 2
• May be you will get 50,50 ranking (50% authority with search engine)
• May be you will get total failure
• May be you will get 100% good and effective ranking
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Review of Search Engine Era
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What is SEO?
• SEO is a bridge between search engines and your website.• It is the process of improving the visibility of a website or a web page in
search engines via the "natural" or un-paid ("organic" or "algorithmic")search results.
• In paid, just follow the following steps:- Pick your keywords Set your budget Get ranked• Should we review our competitors or not?• Keyword research or competitor analysis?• What is white hat/ black hat/ grey hat & blue hat SEO?• SEO is all about what? Keywords (some tools to identify for keywords, key phrase?) Content (content is king) Linking (one-way link building type,~~why?)
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What is SEO?
Keywords
Content Linking
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What is SEO?
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What is SEO?
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What is SEO?
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Search Engine Ranking Factors
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How Search Engine Works
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How Search Engine Works
• Crawling
• Indexing
• Processing
• Calculation
• Relevancy
• Retrieval
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Index Checking
• What is index checking?
• Why it is important to check it?
• Should we check it in multiple search engine or not?
• What is the purpose of indexing?
• Let’s see some examples of it…
• We can use some tools for it too such as http://www.thepcmanwebsite.com/google_page_cache_checker.shtml
• You can also check it manually, how???
• How to check back links? Manually and through tool…
• Question/exercise:- how to check back links in MSN (BING)???
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Examples of Index Checking
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Examples of Index Checking
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SERP’s Review
• Search Engine Result Pages (SERP)
– Keyword (Search Term)
– Organic Results
– Sponsored Results
– Keyword Competition
– Anything more….?
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SERP’s Review
– Search Engine Friendly URL e.g.
http://www.mglhusel.com/?p=42
http://www.pm-consultinggroup.com/internet-marketing-has-to-face-challenges-in-future/
– Difference between SERP’s
– Google penalization with Google Dance & Google Bombing
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Search Engine Optimization Life Cycle
• Business case Analysis and Objectives
• Keyword Research
• Competitors Research
• On-Page Optimization
• Off-Page Optimization
• Analysis and Reporting
• Continuous Improvement and Monitoring
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Off page listing
• What activities we have to perform in off page optimization?
Blog commenting
Forum posting
Article submission
Directory submission (both)
Press releases
What else???
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Directory Submission
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Directory Submission
• What do you say about directory submission?
• Organized information??
• What about the telephone directory? What’s special in it??
• Types of directories?
General directories (general)
Niche directories (specific) e.g. travel directories etc
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Few examples
• Here are some live examples of directory submissions
• What details in it that we have to submit there so that our listing will be approved.. How?
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Few examples (continued…)
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Benefits of DS (Directory Submission)
• Directory Submission Increases Your Back links
• Frequent Bot Visit
• Free Link Building Method
• Find Link Exchange Partner
• Guarantees Search Engine Indexing
• Brand Awareness
• What else???
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Article Submission
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Article Submission
• Another very important way to getback links…
• Usage of article spinner ~~~ neverever
• Let’s see the example here
• This was our original statement“How To Plan Effectively For AMarketing Campaign”
• In article Spinner “How To energyEffectively as A Marketingconstitutional”
• Free article submission or paid one?Idea of guest posting
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Few examples of article submission
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Advantages and Disadvantages of article submission
• Advantages
• Best way to get some quality back links
• Syndication process
• Importance of author bio in resources box
• Utilization of keyword in body or in resource box
• What other advantages that we can get through article submission??
• How to get advantage in viral marketing through article submission?
• Disadvantages
• You should have writing skills, if not then what will happen????
• People can redirect from your article, no interest, why??
• What else???
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Blog Commenting
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Blog Commenting
• What is a blog?
• “A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order”
• Another very effective technique to get back links
• Should we focus in our own niche or not while doing blog commenting?
• Keyword luv and comment luv?
• Get back links with some good page rank too~~~ how?
• How to increase the authority with effective blog commenting?
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Examples of blog commenting
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Examples of blog commenting
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Advantages of Blog Commenting
• The basic advantages that we can get from BLOG Commenting are:-
Page Hunt
Back links
• It is a great way to get back links, some of very common advantages are:-
Brand Exposure
Residual Traffic (other’s blogger traffic toward your site)
More Comments On Your Blog
• But• You should avoid too many comments at same domain
• Try to make some quality comment
• Try to use different posts while commenting at the same domain
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Forum Posting
• It is the most best way to get some quality back links
• A great way to use “Signatures” in it
• Use of main KW’s in Signatures
• There are too many types of forums but we will mostly use Free Forums in SEO
• Let’s see some of very good examples of some very good forums
• http://forums.digitalpoint.com/ (usa-im)(cancer123)
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Examples of Forum Posting
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• Another very good example is as follows:-
• http://www.webmasterforumsonline.com/(andrewdavid), (cdz54321)
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Examples of Forum Posting
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Advantages/disadvantages of Forum Posting
• Advantages
• You can get some quality back links
• Do Follow Forums will be very helpful
• You can also increase your brand very effectively
• Disadvantages
• You should do forum posting with some quality (so that you can get back links for ever)
• Avoid too many usage of any single of forum otherwise you will be banned, even your IP will be banned so be careful
• Don’t use too many signatures in any forum initially but you can after getting a great trust level
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Conclusion
• What we get from all this discussion?
• Search engine is the best way for online marketing
• Off page activities are the best way to get quality back links and for authority building
• We should focus on off page activities by looking at on page changes
• We should change time to time not at a single time so that our organic value can increase
• What else???
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Suggestions
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