Internet Internet MarketingMarketing
Max LentMax Lent
Max Lent Max Lent CommunicationsCommunications
About taking notesAbout taking notes
This PowerPoint presentation will This PowerPoint presentation will be available online at be available online at http://www.maxlent.com/im/index.http://www.maxlent.com/im/index.htmhtm
The verbal part of this presentation The verbal part of this presentation will not be availablewill not be available
QuestionsQuestions
Does my company need a Does my company need a Website? Website?
What are the benefits and What are the benefits and disadvantages of having a Web disadvantages of having a Web site? site?
How much will it cost and what is How much will it cost and what is the ROI? the ROI?
Does my company need a Does my company need a Website?Website?
Yes!Yes!
Why your company should Why your company should be onlinebe online
Three years ago, if you didn’t have Three years ago, if you didn’t have an email address on your business an email address on your business card you were considered a techno card you were considered a techno peasantpeasant
Today, if you don’t have a Web site Today, if you don’t have a Web site listed on your business card you listed on your business card you are considered a Ludditeare considered a Luddite
Important considerationsImportant considerations
Your competition is already online Your competition is already online or soon will beor soon will be
If your customers can’t find your If your customers can’t find your business on the Web they will shop business on the Web they will shop at the business they can findat the business they can find
The Web is the new “Yellow Pages”The Web is the new “Yellow Pages”
DisadvantagesDisadvantages
Additional costAdditional cost MaintenanceMaintenance ComplexityComplexity Requires visionRequires vision Staffing or Staffing or
outsourcingoutsourcing Requires contentRequires content
High standards High standards already in placealready in place
Higher standards Higher standards are comingare coming
AdvantagesAdvantages
Another selling Another selling channelchannel
Customer Customer managementmanagement
BrandingBranding Image/statusImage/status Public relationsPublic relations RequiredRequired
Nearly unlimited Nearly unlimited opportunity to tell opportunity to tell your storyyour story
Nearly unlimited Nearly unlimited opportunity to opportunity to describe your describe your business, business, products, and products, and servicesservices
What your Web side should not What your Web side should not includeinclude
Imbedded music Imbedded music or sounds of any or sounds of any kind on any pagekind on any page
Large high Large high resolution images resolution images that load that load automaticallyautomatically
Animated GifsAnimated Gifs
Gratuitous Gratuitous graphicsgraphics
Graphic files that Graphic files that require a browser require a browser plug-in on your plug-in on your home pagehome page
OversizOversized texted text
What your Web site should What your Web site should includeinclude
Home PageHome Page Contact informationContact information Mission statementMission statement HistoryHistory Company descriptionCompany description Product descriptionsProduct descriptions Service descriptionsService descriptions Frequently asked Frequently asked
questionsquestions
Search toolSearch tool Links to other sitesLinks to other sites Press releasesPress releases Links to articles Links to articles
about your about your companycompany
Shopping cart (if Shopping cart (if applicable)applicable)
ContentContent
How to create a Web siteHow to create a Web site
1.1. Forget about Forget about technology and technology and graphicsgraphics
2.2. Decide who your Decide who your audience will beaudience will be
3.3. Decide what your Decide what your audience wantsaudience wants
4.4. Decide what do you Decide what do you want to do for your want to do for your audienceaudience
5.5. Create your Web site Create your Web site using 3X5 cardsusing 3X5 cards
6.6. Use one card per page Use one card per page and describe the and describe the content that the page content that the page will contain on the cardwill contain on the card
7.7. Use the cards to guide Use the cards to guide the creation individual the creation individual pages in your word pages in your word processing programprocessing program
What is content?What is content?
Text Text Stories about your Stories about your
company, its company, its products, its services, products, its services, its staffits staff
Everything you know Everything you know about your area of about your area of expertiseexpertise
AudioAudio Speeches and Speeches and
lectureslectures CommercialsCommercials
VideoVideo Commercials and Commercials and
infomercialsinfomercials Speeches and Speeches and
lectureslectures Web CamWeb Cam WebinarsWebinars
Flash!Flash!
Internet Marketing will from this Internet Marketing will from this point forward be known as point forward be known as eMarketingeMarketing
How to have your Web site How to have your Web site HostedHosted
Find a domain Find a domain name that you name that you want to usewant to use
Required reading (books)Required reading (books)
TheThe Cluetrain Cluetrain Manifesto Manifesto by by Christopher Locke, Rick Levine, Christopher Locke, Rick Levine, Doc Searls, David WeinbergerDoc Searls, David Weinberger
BlurBlurby Stan Dave & Christopher Meyer by Stan Dave & Christopher Meyer "The speed of change in the "The speed of change in the connected economy"connected economy"
Domain name searchingDomain name searching
Whois.net (Whois.net (http://www.whois.nethttp://www.whois.net)) Network Solutions Network Solutions
(http://www.networksolutions.com)(http://www.networksolutions.com)
Domain name registrationDomain name registration
Go Daddy $8.95/ year (Go Daddy $8.95/ year (http://www.yy.godaddy.com/http://www.yy.godaddy.com/))
Web HostingWeb Hosting
ReadyHosting $99/year ReadyHosting $99/year (http://www.readyhosting.com)(http://www.readyhosting.com)
Free Web hostingFree Web hosting 100 Best free Web spaces (100 Best free Web spaces (
http://www.100best-free-web-space.com/http://www.100best-free-web-space.com/)) 0 Cost Web Space (0 Cost Web Space (
http://www.0costwebspace.com/http://www.0costwebspace.com/)) Yahoo.com (http://www.yahoo.com) thenYahoo.com (http://www.yahoo.com) thenHomeHome
> > Business and EconomyBusiness and Economy > > Business to BusinessBusiness to Business > > Communications and NetworkingCommunications and Networking > > Internet and World Wide WebInternet and World Wide Web > > Network Service ProvidersNetwork Service Providers > > HostingHosting > > Web Site HostingWeb Site Hosting > Free Web Pages > > Free Web Pages >
Free Internet Access (716) area Free Internet Access (716) area codecode
BluelightBluelight Blue Frog InternetBlue Frog Internet DotNowDotNow JunoJuno NetZeroNetZero
eMarketing Resources on the eMarketing Resources on the WebWeb
eMarketer (eMarketer (http://www.emarketer.comhttp://www.emarketer.com)) Internet.com Internet.com
(http://www.internet.com/sections/marketing.html) (http://www.internet.com/sections/marketing.html) Wilson Web (http://www.wilsonweb.com/wmt/) Wilson Web (http://www.wilsonweb.com/wmt/) Channel Seven (http://www.channelseven.com/)Channel Seven (http://www.channelseven.com/) Yahoo! e-groups Internet Marketing 433 groups Yahoo! e-groups Internet Marketing 433 groups
(http://dir.groups.yahoo.com/dir/Computers___Inter(http://dir.groups.yahoo.com/dir/Computers___Internet/Internet/Internet_Business/net/Internet/Internet_Business/Internet_Marketing_and_Advertising) Internet_Marketing_and_Advertising)
Web ConferencingWeb Conferencing
Placeware Web Conferencing (Placeware Web Conferencing (http://www.http://www.placewareplaceware.com/.com/))
Mshow (http://www.mshow.com/) Mshow (http://www.mshow.com/)
Required reading Required reading (magazines)(magazines)
Fast Company (Fast Company (http://www.fastcompany.comhttp://www.fastcompany.com))
Business 2.0 Business 2.0 (http://www.business20.com/) (http://www.business20.com/)