Internship UnderDr. Sameer Mathur
Professor at IIM Lucknow
What you learnt about creating presentations
Module 1
The following points
•Prepare •Design•Deliver
Methods learned from Garr Reynolds
Module 2
Brief topics from this book
Learnt marketing from very basic to its
important aspects
Its application in 21st century Indian Maraket
AboutNeeds ,Wants ,Dema
nds ,Value & Satisfaction
Business modal & Product level
Planning
3 Different casesWere discussed.
Understanding theSituation and problem being faced
Getting at a solution and analysing
Module 4
Analysis ofa
HBR article
Creative That Cracks the Code
By: Julia kirby
Learned advertisement and their effectTarget advertisementImpact on customersUsing memes and other technical advantagesBeating compititions
Created by Anuj Maingi, IIT (BHU), Varanasiduring an internship
by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com
Thank you