I'M @PFUNDER FROM @GODADDY
GO MAKESH*T HAPPEN DIVERSITY, LISTENING, AND INTREPRENUERSHIP— LIVING WITH VISION AT GODADDY.
TO RADICALLY SHIFT THE GLOBAL ECONOMY TOWARD SMALL BUSINESS.
MAKE
TO RADICALLY SHIFT THE GLOBAL ECONOMY TOWARD SMALL BUSINESS.
MAKE
I'M @PFUNDER FROM @GODADDY
WHAT DO YOU THINK?YOU KNOW—ABOUT ALL THIS TALK OF STARTUPS AND CREATIVITY AND DOING IT ON YOUR OWN.
©2016 J. Hart Shafer Confidential. Do not distribute.
THE ART OF INTRAPRENEURSHIP Fostering innovation inside organizations
All content © 2013-2016 James Hart Shafer
Do not reproduce without prior permission
©2016 J. Hart Shafer
WHO’S THIS GUY?
©2016 J. Hart Shafer
WHO’S THIS GUY?
©2016 J. Hart Shafer
WHY INTREPRENEURSHIP? A whirlwind tour of why this matters
©2016 J. Hart Shafer
#1: PACE OF CHANGE
http://www.wired.com/2012/06/fortune-500-turnover-and-its-meaning/ ; kauffman.org
©2016 J. Hart Shafer
#1: PACE OF CHANGE
http://www.wired.com/2012/06/fortune-500-turnover-and-its-meaning/ ; kauffman.org
©2016 J. Hart Shafer
#2: NEW SOLUTIONS
©2016 J. Hart Shafer
©2016 J. Hart Shafer
LEAN STARTUP Ideas
Build
Product
Measure
Data
Learn Pivot?
©2016 J. Hart Shafer
DESIGN THINKING
©2016 J. Hart Shafer
THE ARK
Edward Hicks. "Noahs Ark”
©2016 J. Hart Shafer
COGNITIVE BIAS ¤ Anchoring ¤ Availability ¤ Bandwagon ¤ Belief ¤ Cheerleader ¤ Clustering ¤ Confirmation ¤ Congruence ¤ Contrast
¤ Consistency ¤ Expectation ¤ Framing effect ¤ Gambler’s ¤ Heuristic ¤ Information ¤ Observation ¤ Priming ¤ Status Quo
http://en.wikipedia.org/wiki/List_of_cognitive_biases
©2016 J. Hart Shafer
THE KEY
Measured behavior over
Reasoned opinion (yours or your customers’)
©2016 J. Hart Shafer
INVEST AFTER LEARNING
investment
©2016 J. Hart Shafer
EXAMPLE: COINSTAR
©2016 J. Hart Shafer
THERASPECS
Interviews
Surveys
Prototype tests
©2016 J. Hart Shafer
THERASPECS
©2016 J. Hart Shafer
THERASPECS
©2016 J. Hart Shafer
PACE OF CHANGE FOR STARTUPS
©2016 J. Hart Shafer
NEW SOLUTIONS FOR STARTUPS
©2016 J. Hart Shafer
FOR EMPLOYEES
©2016 J. Hart Shafer
IT’S THE LEADERS’ FAULT
©2016 J. Hart Shafer
NOT LIKE THIS GUY
©2016 J. Hart Shafer
EFFICIENCY
$ $$$
©2016 J. Hart Shafer
EFFICIENCY
$ $$$ $$$
©2016 J. Hart Shafer
WHAT DO INNOVATORS LOOK LIKE?
©2016 J. Hart Shafer
WHAT DO INNOVATORS LOOK LIKE?
©2016 J. Hart Shafer
WHAT DO INNOVATORS LOOK LIKE?
Innovator
“Every child is an artist”
©2016 J. Hart Shafer
INNOVATION IS MESSY AND INEFFICIENT
©2016 J. Hart Shafer
INNOVATOR CHARACTERISTICS
• Observing • Questioning • Networking • Associating • Experimenting
Clayton Christensen
©2016 J. Hart Shafer
FAILURE.
©2016 J. Hart Shafer
FEAR.
©2016 J. Hart Shafer
INCENTIVE =
NEVER FAIL
©2016 J. Hart Shafer
THE ROCK ROLLS BACK
©2016 J. Hart Shafer
LEADERSHIP CASCADE
???
©2016 J. Hart Shafer
WHAT? WHEN?
HOW MUCH?
©2016 J. Hart Shafer
THE ROCK ROLLS BACK
©2016 J. Hart Shafer
COMMUNICATION BOTTLENECK
! ?
©2016 J. Hart Shafer
THE ROCK ROLLS BACK
©2016 J. Hart Shafer
STANLEY McCHRYSTAL
©2016 J. Hart Shafer
COMMUNICATION BOTTLENECK
! ?
©2016 J. Hart Shafer
STRUCTURE FOR COLABORATION
http://www.fastcompany.com/3045477/work-smart/goodbye-org-chart
Command
Command of teams
©2016 J. Hart Shafer
STRUCTURE FOR COLABORATION
! ?Bureaucrats. Idiots.
©2016 J. Hart Shafer
STRUCTURE FOR COLABORATION
http://www.fastcompany.com/3045477/work-smart/goodbye-org-chart
Command
Command of teams
Team of Teams
Shared context and mission over
Efficient execution
©2016 J. Hart Shafer
2,000 person conference call
Daily.
©2016 J. Hart Shafer
INTENT-BASED LEADERSHIP
©2016 J. Hart Shafer
PUSH OWNERSHIP DOWN
©2016 J. Hart Shafer
INTENT-BASED COMMUNICATION
Captain, I intend to submerge. What am I
thinking?
©2016 J. Hart Shafer
INTENT-BASED COMMUNICATION
Wondering if it is safe.
Convince me.
©2016 J. Hart Shafer
INTENT-BASED COMMUNICATION
Hatches sealed. Hands below. Sounding made. Our water.
Very well.
©2016 J. Hart Shafer
HANDLING FAILURE
20 pushups!
Whoops!
Why?
Clarified Intent
Clarified Intent
Clarified Intent
Clarified Intent
Clarified Intent
©2016 J. Hart Shafer
LANGUAGE MATTERS
Safe environment for
dissent
©2016 J. Hart Shafer
BIAS MULTIPLYING MACHINE
©2016 J. Hart Shafer
MOTIVATED, ENGAGED BRAINS
I intend to…
I’ve done the following due diligence…
Here’s how it aligns to our vision and strategy…
Autonomy
Mastery
Purpose
©2016 J. Hart Shafer
ADOBE KICKBOX
Adobe Systems, Inc.
©2016 J. Hart Shafer
KICKBOX ORIGINS
Mark Randall VP, Creativity
©2016 J. Hart Shafer
INNOVATION PROCESSES
©2016 J. Hart Shafer
ADOBE KICKBOX
Fund every idea
©2016 J. Hart Shafer
OBJECTION!
But… Doesn’t someone have
to decide?
Not if it’s fast and cheap enough
©2016 J. Hart Shafer
EVERYONE GETS WET
©2016 J. Hart Shafer
ADOBE KICKBOX
Innovators over
Innovations
©2016 J. Hart Shafer
WORKSHOP & PROCESS
©2016 J. Hart Shafer
IN A BOX
©2016 J. Hart Shafer
EVERYTHING NEEDED
Tools
Sugar
Caffeine
Time
Money
©2016 J. Hart Shafer
Reality-based
©2016 J. Hart Shafer
©2016 J. Hart Shafer
RESULTS FROM 1000+ BOXES
Dozens of funded or “stolen” projects 1 major acquisition Hundreds of innovator-killed projects Off-the-charts engagement
©2016 J. Hart Shafer
ADOBE KICKBOX
Adobe Systems, Inc.
http://kickbox.adobe.com
©2016 J. Hart Shafer
INNOVATION IN ORGANIZATIONS
Innovation ≠
Clever people
©2016 J. Hart Shafer
INNOVATION IN ORGANIZATIONS
• Organization
• Communication
• Language
• Incentives • (explicit & implicit)
©2016 J. Hart Shafer Confidential. Do not distribute.
MAKE IT HAPPEN
@j3hs
Linkedin.com/in/hartshafer