Creating a Window Display
Intro to Business & TechnologyMrs. Guined
Window Displays – Why are they important? 7 Tips for Creating a Display Assignment – Window Displays
Topics to Discuss
Attract New Customers◦ First point of contact between a customer and
store◦ It defines the store and gives an idea of what the
store is all about to the customer. ◦ It determines whether the customer will walk into
the store or walk away from it.
Why are Window Displays Important?
Seaso
nal Ite
ms
Special Sales
Start with a theme◦ Valentine’s Day – “How to Mend a Broken Heart”◦ Seasons◦ Movie and Literature◦ Arts and Designs◦ Technology
Use details to tell the story
Tip #1 – Tell a Story
Got any ideas?
Establish the eye line from street level
Put most important items at eye line
Tip #2 – Think in Visual Lines
Don’t limit yourself to the obvious Use surprise as focal point
Tip #3 – Surprise Your Customers
Famous Example
Grab attention from other side of street Use as focal point
Tip #4 – Use Bold Shapes & Colors
Avoid clutter – Don’t use too many products
Use a mass quantity of one product
BRAINSTORM What could a store that specializes in tennis
equipment do during Christmas?
Tip # 5 – Keep it Clean
HINT HINT
Try to update once a month
Small things matter!◦ Changing just a little bit of
the display helps to update as well
Tip # 6 – Update Display Often
Be aware of shadows Spotlight for focus Leave on after store closes
Tip # 7 – Use Lighting
Window Displays are IMPORTANT Be sure to utilize the 7 Tips of Window
Displays to GRAB ATTENTION!
Summary
www.entrepreneur.com/article/223677
References
Decide on specialty store Draw your Window Display Follow 7 tips!! Type a one-page Summary
◦ Paragraph 1 – Tell me about store◦ Paragraph 2 – Explain how you use each of the 7
Tips in your display◦ Paragraph 3 – Describe a real window display you’ve
seen and explain how it grabbed your attention Staple your FULL COLOR drawing to the front
of your paper and turn in tomorrow at the end of class
Assignment