Business Strategy
An Introduction
Strategy:
I keep six honest serving men
(They taught me all I knew);
Their names are What and Why and When;
And How and Where and Who.
— Rudyard Kipling
ComprehensiveMission Statement
Vision
Clear BusinessVision
STRATEGY
????????
WHAT IS IT ACTUALLY !!!
STRATEGY• S = Spot
• T = Trend
• R = Review
• A = Apply
• T = Tactics
• E = Evaluate
• G = Greater
• Y = Yields.
CORPORATE LEVEL
BUSINESS UNIT
LEVEL
FUNCTIONAL
LEVEL
Levels of Management
STAGES OF STRATEGIC MANAGEMENT
STRATEGY FORMULATION
STRATEGY IMPLEMENTATION
STRATEGY EVALUATION
PerformExternal
Audit
PerformInternal
Audit
EstablishLong-TermObjectives
Generate,Evaluate,
SelectStrategies
ImplementStrategies:
Mgmt Issues
ImplementStrategies:Marketing,Fin/Acct,R&D, CIS
Measure &Evaluate
Performance
Vision&
Mission
Comprehensive strategic management model
Strategy Formulation
Strategy Implementation
Strategy Evaluation
Vision
Goals
Corporate Intent
Mission
Objectives
Tactics
External Audit• DEMOGRAPHIC
• ECONOMIC
• ECOLOGICAL
• POLITICAL
• LEGAL
• INFORMATIONAL
• SOCIAL
• TECHNOLOGICAL
Internal Audit• Resources
• Deficiencies
• Value chains
• Core Competencies
• Marketing
• Production
• Finance
• MIS
• R&D
ADJUST&
ADOPT
The Controllable Variable to the Un-Controllable Variables.
Or
It is the adoption with the external environment and Integration of the
internal environment and
Environment
External(Un-Controllable)
Internal(Controllable)
Micro(Industry/Operating/
Tactical)
Macro(General)
DEEP-LIST 5-Forces
Business PortfoliosBusiness FunctionsResources
SWOT Analysis?
Manage The Portfolios
Levels of Management.
FAUJI FOUNDATION
FAUJI
FERTILIZER
FAUJI
CEMENT
FAUJI
CEREALS
Factory
Manager
Manager
Marketing
Manager
HR
Manager
Operations
REVIEW ALL FUNCTIONS
The Strategy-Formulation Analytical Framework
STAGE 1: THE INPUT STAGE
EFE MATRIX CPM IFE
STAGE 2: THE MATCHING STAGE
SWOTMATRIX
SPACE MATRIX
BCGMATRIX
Internal-External(IE) Matrix
Grand StrategyMatrix
STAGE 3: THE DECISION STAGE
Quantitative Strategic Planning Matrix(QSPM)
Remember
An ITERATIVE ProcessWhich adjusts and adapts
The Controllable variables to The Uncontrollable Variables
And is a Never Ending Process