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Welcome to
MASSOLUTION NYC 2013CROWD POWERED BUSINESS
W Hotel, New York, NY
18-19 September 2013
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Crowdsourcing is the next evolution of the distribution of work..
.however!
Crowdsourcing is very different and will have a greater impact onhow we source labor, talent and access resources than any shiftthat occurred over the last twenty years.
Whereas off-shoring just made outsourcing cheaper, it didnt
implicitly make it better!
Via crowdsourcing, the future of labor is poised for a disruptiveshift that will fundamentally change the way enterprises performwork, solve problems, and engage with stakeholders.
The Future of Work is Crowdsourcing!
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THE BUSINESS: TRENDS
Crowdfunding Crowdsourcing
Outsourcing Offshoring
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GenBank
SETI@Home
1982 1991 1998 2001 2005 2007 2009 2010 2011 20132004 2006
The Development of Crowdsourcing
Linus Torvalds
Linux
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Payment Systems
PayPal 1998
GenBank
SETI@Home
1982 1991 1998 2001 2005 2007 2009 2010 2011 20132004 2006
The Development of Crowdsourcing
Linus Torvalds
Linux
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Payment Systems
PayPal 1998
GenBank
SETI@Home
1982 1991 1998 2001 2005 2007 2009 2010 2011 20132004 2006
The Development of Crowdsourcing
Linus Torvalds
Linux
Expert CommunityChallenges
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Payment Systems
PayPal 1998
GenBank
SETI@Home
1982 1991 1998 2001 2005 2007 2009 2010 2011 20132004 2006
Crowdsourcing
Wisdom of Crowds
James Surowiecki
The Development of Crowdsourcing
Linus Torvalds
Linux
Expert CommunityChallenges
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Payment Systems
PayPal 1998
GenBank
SETI@Home
1982 1991 1998 2001 2005 2007 2009 2010 2011 20132004 2006
Jeff Howe
Crowdsourcing
Formation of FreelanceMarketplaces
Wisdom of Crowds
James Surowiecki
The Development of Crowdsourcing
Linus Torvalds
Linux
Amazon MechanicalTurk
Expert CommunityChallenges
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Payment Systems
PayPal 1998
GenBank
SETI@Home
1982 1991 1998 2001 2005 2007 2009 2010 2011 20132004 2006
Jeff Howe
Crowdsourcing
Formation of FreelanceMarketplaces
Cambrian House 50,000Community, 7.000 ideas
Delores Labs 2007
Wisdom of Crowds
James Surowiecki
The Development of Crowdsourcing
Linus Torvalds
Linux
Amazon MechanicalTurk
Expert CommunityChallenges
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!"#$!"#$%&'#$("(%&)*+,-(++
Payment Systems
PayPal 1998
GenBank
SETI@Home
1982 1991 1998 2001 2005 2007 2009 2010 2011 20132004 2006
Jeff Howe
Crowdsourcing
Formation of FreelanceMarketplaces
Cambrian House 50,000Community, 7.000 ideas
Delores Labs 2007
Development of a CS &CF Industry Taxonomy
Development of a CFIndustry Taxonomy
Wisdom of Crowds
James Surowiecki
The Development of Crowdsourcing
Linus Torvalds
Linux
Amazon MechanicalTurk
Expert CommunityChallenges
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!"#$!"#$%&'#$("(%&)*+,-(++
Payment Systems
PayPal 1998
GenBank
SETI@Home
1982 1991 1998 2001 2005 2007 2009 2010 2011 20132004 2006
Jeff Howe
Crowdsourcing
Formation of FreelanceMarketplaces
Cambrian House 50,000Community, 7.000 ideas
Delores Labs 2007
Development of a CS &CF Industry Taxonomy
Development of a CFIndustry Taxonomy
Wisdom of Crowds
James Surowiecki
The Development of Crowdsourcing
Enterprise CS SaaSTechnology
Linus Torvalds
Linux
Amazon MechanicalTurk
Expert CommunityChallenges
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!"#$!"#$%&'#$("(%&)*+,-(++
Payment Systems
PayPal 1998
GenBank
SETI@Home
1982 1991 1998 2001 2005 2007 2009 2010 2011 20132004 2006
Jeff Howe
Crowdsourcing
Formation of FreelanceMarketplaces
Cambrian House 50,000Community, 7.000 ideas
Delores Labs 2007
Development of a CS &CF Industry Taxonomy
Development of a CFIndustry Taxonomy
Wisdom of Crowds
James Surowiecki
Advances in technology, online
workforce and micropayment systems
Technology
advances
2.5 Billion People
online
Micropayment
systems
The Development of Crowdsourcing
Enterprise CS SaaSTechnology
Linus Torvalds
Linux
Amazon MechanicalTurk
Expert CommunityChallenges
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WHAT IS CROWDSOURCING?An online, distributed model for 3 major areas
Production: Micro-tasks: High volume simple tasks requiring no specialized skills
Examples include: data management (collecting data & improving data setse.g., A Telco improving online directories), categorization (organizinginformation e.g., building online product catalogues'), SEO and OCRimprovement
Expertise-based tasks: More complex workflows requiring specializedknowledge or skill
Examples: content generation, translation, localization, business analytics,SCRM
Problem Solving: Ideation-based tasks: Solving business problems through idea generation
and feedback, and the development of solutions
Examples: Engaging customers in the process of understanding brandperception or feedback on product development
Capital Formation: Equity-, reward, donation or lending-based crowdfunding: Funding
projects, causes and businesses through high numbers of small financialcontributions
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CROWDSOURCING; THE NEXT DISRUPTIVE PARADIGM
Crowdsourcing requires online participants to create something not every instance ofan online community is crowdsourcing
It requires the internet so that calls can be made to a large number of highlydistributed individuals
The output must be either directed by a sponsor (e.g., Enterprise buyer) or they can beself organized collaborations (e.g., open source projects)
Online communities are tapped for specific purposes requiring their time, expertise orresources.
Outsourcing and crowdsourcing differ in philosophy and models of workerparticipation:
With outsourcing there is restricted participation and a philosophy of end-to-end responsibility
With crowdsourcing there is open participation and a philosophy of disaggregation
CROWDSOURCING IS AN ONLINE MODEL FOR
DISTRIBUTED PROBLEM SOLVING, PRODUCTION AND CAPITAL FORMATION
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ADVISORY WORK
Crowdsourcing and Crowdfundingstrategies to drive economic
and social impact
Increase the impact of existing dollarsBring existing IP to market
Develop Crowdsourcing/funding ecosystemFoster ideation and entrepreneurship
Develop Private/Public Crowd ModelsDrive new revenues
Enable better deployment of expertiseIncrease worker satisfaction
International expansion
Portfolio developmentGo-to-market strategies
Market leadership
Nations
Institutions / Gov. Agencies
Enterprises
Platforms / Providers
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FIVE YEARS OF RESEARCH, ADVISORY & PUBLISHING
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.WE ARE DELIGHTED TO WELCOME YOU TO.
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ABOUT MASSOLUTION
massolution is a unique research, advisory, and implementation firm that specializes incrowdsourcing and crowdfunding solutions for private, public, and social enterprises.massolution also operates The Industry Website Crowdsourcing.org.
For crowdsourcing, massolution provides research andanalysis covering Crowdsourcing Service Providers
(CSPs), use cases and the adoption of crowdsourcing byenterprises.
For crowdfunding, massolution provides research andanalysis covering Crowdfunding Platforms (CFPs),
enterprise implementations, entrepreneur, investor andcampaign data and analysis.
Crowdsourcing Inc.
Carl Esposti, Founder and CEO +1 310.948.1258Email: [email protected] www.massolution.com
Twitter: @Crowdsourcing_ www.crowdsourcing.org
massolutions unique data assets, fact-based research and proprietary intellectual property, drive forward-looking andactionable insights that inform the strategies and operations of business leaders and market stakeholders.
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