Executive Leadership
C.A. “Bud” CataldoChairman of the Board
Robert J. CataldoChief Operating OfficerVice Chairman
Jerome F. CataldoPresident & CEO
William D. Gingrich, II, CPAExecutive Vice President & CFO
L.W. “Biff” HawkeySenior VP Development
Company Overview
Hostmark Hospitality group is one of thelargest third- party management companies inthe United States. Founded in 1965, Hostmark
manages full-service, select-service, resortsand independent properties worldwide.
As a preferred, award-winning hotelmanagement company for Marriott, Hilton,
Starwood ,IHG and Choice, HostmarkHospitality Group consistently delivers superior
results to clients and investors.
3300 4200 20 48 18
Hostmark at-a-Glance
associates guest rooms properties home office states
OURMISSION
To Honor OurPromises and
Deliver SuperiorResults
Historical Overview
350+ Hotels & Resorts
62,000+ Guest Rooms
5 Conference Centers
175+ Restaurants,Lounges & Outlets
30+ Franchise Affiliations
41 States
7 Marinas - 7 Golf Courses
5 Countries
9 Spas - 2 Airports
Geographic Experience
UNITED STATESCurrently Managed: 20Under Development: 4
Historically Managed: 350+
CARIBBEANHistorically Managed: 3
EGYPTCurrently Managed: 1
Historically Managed: 5
Portfolio Management Experience: Alabama, Arizona, California, Colorado, Connecticut, Florida,Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan,Minnesota, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma,Pennsylvania, South Carolina, South Dakota, Texas, Utah, Vermont, Virginia, Wisconsin, Wyomingand Washington DC
BRAZILDevelopment Services
Agreement
CANADAHistorically Managed: 1
Our Mission & Beliefs
JOIN THETEAM
JUST DELIVER
SAY IT
REACH OUT
MISSION:To honor ourpromises &
deliver superiorresults
FORWARDFOCUS
FORWARD FOCUS: I provide creative & innovative solutions for the future by building on our past.
SAY IT: I say how it is honestly, compassionately & without fear.
REACH OUT: I seek expertise across the Hostmark organization through collaboration.
JUST DELIVER: I rise above mediocrity for a collective pursuit of excellence.
JOIN THE TEAM: I am a contributing team member accountable for shared goals & dedicated
to achieving collective results.
SMART: Sales & Marketing
• SMART HHG’s Sales, Marketing &Revenue Management Team
◦ Holistic approach to top-line profitability throughintegrated platform & focus
• Digital Marketing expertise
• National presence & experience in top 15 MSA’s
• Property representation at top industry trade shows
• Hostmark University - unmatched sales training
• Hostmark WAY (We Appreciate You) Program
◦ Client incentive program created to close business, createdifferentiating advantage and move market share
• SalesLink
◦ National sales network and incentive program expandssales force to the entire HHG portfolio
InterContinental Chicago O’HareRosemont, IL
SMART: Digital Marketing
• Website Design - Using cutting edge performancetechnology aligned with current SEO algorithms
• Hostmark Email System – For every hotel, 25K send daily
• Paid Search - Utilizing platform for highest ROI toconversion
• SEM – Targeted marketing to convert identified targetedcustomers
• Electronic Group Booking Tools – Such as Cvent used toconsolidate leads and effectively communicate withpotential clients
• Social Media - Used to engage current customers andattract new through integrated branding campaigns
• Reputation Management – Includes 24 hour monitoringutilizing multiple sources. Benchmarks operationalperformance against market competitors
SMART: WAY Rewards Program
• Incentive program designed torecognize and reward decision makersor companies who book volumelodging or F&B at HHG properties
• Administered through our onlineportal, providing 24/7 access andtransparency for members
• Points converted to reward cash andloaded onto personalized Visa debitcards monthly
• Enrollment of members is at hotel’sdiscretion to allow sales teammembers to utilize as a selling point toqualified companies or individuals
SMART: SalesLink
• HHG Internal program offers commission toHostmark property associates for leads thatare booked for another Hostmark property
• Encourages team members to Reach Outand connect with associates acrossHostmark’s portfolio
• Expands property sales network nationally
• 5% commission on Room Revenue
• 3% commission on F&B/catering
SMART: Marketing
• Tailored marketing communications & advertising programs deliver ROI
• CRM programs yield higher than the industry yield
• Social Media platform with dedicated home office staff support
• Website design & implementation
• Proven e-commerce programs that perform beyond benchmarks
• Distribution reach & network that crosses traditional barriers
• Media production & distribution services
Hilton Garden InnYuma, AZ
SMART: Revenue Management
• Comprehensive positioning analysis
• Intelligence reporting
• RevExel , HHG’s proprietary revenuemanagement platform
• Distribution solutions for franchise &independent hotels
• Remote interface of all CentralReservation Systems to HHG HomeOffice
• Dedicated corporate support
Hilton Garden InnYuma, AX
SMART: RevExel
• Unique proprietary revenuemanagement platform which can becustomized to compliment bothindependent & branded hotels; full andselect service
• Simplifies the daily and weekly revenuemanagement process by integratingweekly notes and meeting minutesalong with a unique platform allowingfor analysis of data
– Tracks historical, pace, segmentation,denials, price resistance and competitivepricing
• Unification of data and ease of analysishelps streamline and optimize revenueperformance
Human Resources
• Unmatched training with majoreducational institutions
• Ulti Pro HR platform for portfolioadministration
• HHG CareerLink recruitment platform
• Award & recognition programs
• Benefit administration
• HHG Promise program
Gaia Hotel & SpaAnderson, CA
Human Resources: UltiPro
• Cloud-based platform for humanresource management
• Provides unified system for recordingHR, payroll, and talent management
• Easy online access allows managers andassociates to track pay, request time off,view W-2 forms, and make changes tobenefits
• Keeps a record of employee skills &education to further facilitate bringingtalent up through our organization
Human Resources: Administration
Compliance• Associate Handbook• Departmental Guides• My Hostmark• Job Descriptions/Training Guides• Benefits
Training & Development• Online Training• Career Development• Manager/Leadership• Sales/Marketing• Webinars• Franchise• Annual Leadership
Retention• Recognition• Engagement• Feedback
Recruitment
Human Resources: Promise Program
Company-wide commitment to the Earth, ourguests, and our local communities
• Ensures our mission and core beliefs arealive and well throughout our managedhotels
• Delivers on our promises to ensure thehighest level of service & hospitality
• Initiates hospitality practices & policiesbased on sustainability – we’re“thinking green”
• Engages in meaningful community-building & outreach programs
• Provides a safe environment for ourguests as well as our associates
Best Western O’Hare’s Head of Housekeeping TerryBliznick handing out toys to refugee children staying
at the hotel as part of its partnership with theInternational Organization for Migration
Accounting
• ProfitMark proprietary businessintelligence platform
• Centralized accounting system
• Customized financial reporting to meetinstitutional investor and regulatoryneeds.
• Internal & operational auditing
• Comprehensive property/casualty riskmanagement plans
• Hotels receive support from regionalcontrollers
DoubleTree Suites by Hilton West PhiladelphiaPlymouth Meeting, PA
Accounting: ProfitMark
• Provides a daily updated snapshot ofoperations
• Real-time performance analysismeans immediate operationaldecisions that impact optimalperformance
• Integrates and collects all operationaldata for a highly detailed overview ofa hotel’s financial performance andfuture
Accounting: ProfitMark
Integration/Reporting:• Weekly STR Data• Franchise Reports• Property Performance• Sales Production
Property ManagementSystem Interfaces
Real Time Accuracy
CustomizedDashboard Views
Web-BasedOwnershipAccess
Custom ReportConsolidations for EntirePortfolio
Accounting: ProfitMark
• Proprietary business intelligence platformprovides a daily updated snapshot ofoperations
• Real-time performance analysis meansimmediate operational decisions that impactoptimal performance
• Integrates and collects all operational data fora highly detailed overview of a hotel’sfinancial performance and future
– Annual business plan
– Annual marketing plans
– Operational budget & results
– Forecasting
– STR Reports
Property Support Structure
RegionalController
Sales &Marketing
Leader
FacilitiesManagement
HumanResources
InformationTechnology
Regional Directorof Revenue
Management
Vice President ofOperations
Food & BeveragePurchasing
Hotel
Operations
• Effective communications between HHG operatingteams, hotel general managers and home office supportteams.
• Nurtured brand relationships through qualityinspections, GSI and benchmarked performance.
• Balanced scorecard through ProfitMark
• Optimal performance margins through effectivemanagement of labor, expenses, purchasing control
• Award winning hotels and resorts recognized for serviceexperience, product & amenity design
Holiday Inn Chicago Mart PlazaChicago, IL
Food & Beverage
• Menu engineering & tailored design
• Award-winning, innovative restaurant concepts
• Food & beverage systems
• National vendor contracts
• Productivity & margin analysis – beyond P&L
• Training & certification platform CarnivaleChicago, IL
Information Technology
• Unmatched corporate support knowledge 24/7
• System interfaces with HHG ProfitMark
• High-speed internet delivery experience
• Expansive PBX, PMS, POS knowledge
• Sales & catering enterprise solutions
• Payroll & HRIS solutions
• Energy management platforms
• Network systems & security platforms
• Collaborative network & email solutions
• In-room entertainment & merchandising systems
• Point of entry and business center
Embassy SuitesIrvine, CA
Purchasing
• AVENDRA, a national purchasing network
• Full-scope support with controlled procurement
• Total portfolio operational spend exceeds $65M
• Interface with central accounting system & ProfitMark reporting
Abbey ResortFontana, WI
Grand Seas Hostmark ResortHurghada, Egypt
Construction / Renovation
• Favorable brand selections and market recommendations
• Proprietary project management systems
• Expedited capital invoicing and payables within ProfitMark
• Expansive vendor network of general contractors, interior designers & FF&E
• Successfully completed more than 200 major capital projects in last ten years
• Unmatched brand capital (PIP) mandate experience and workout
• In-depth experience and key relationships for licensing & permit protocol
Inn at Saint Mary’sSouth Bend, IN
Holiday Inn OceanfrontSurfside Beach, SC