Introduction to Force.com Application Distribution
Bill Mariani: salesforce.comAndrew Albert: salesforce.com
Developers
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Key Takeaways
Force.com is a trusted enterprise platform for ISVs to
distribute cloud-based applications
The Force.com distribution technology allows
Force.com ISVs to develop, distribute, embed, install,
upgrade, and license applications
Agenda
Why build a Commercial app on Force.com?
What is the distribution model for publishing an app?
Q&A
Tip: Post questions to Chatter in the Dreamforce
App!
Why ISV’s Build on Force.com?
Access toPartner Portal
Tools & Education
TechnologyEnablement
Marketing &Events
Partner Support
Joint SalesEngagement
Build Commercial Apps
Develop on Force.com
Sell to New Markets
Market on the AppExchange
ISV Partners
Over 500 ISVs Partners in Market Today
ISVs Have Access to:
• Proven Cloud Technology
• Go-to-Market Programs
The AppExchange Marketplace Market to millions of Salesforce customers and prospects
1000+Apps
5000+ Daily Unique Visitors
1000+Daily Installs
A Thriving Economy of Apps & Services The trusted enterprise cloud marketplace
$350 Million+AppExchange partner revenue to date from AppExchange apps*
100% of all revenue goes to AppExchange developers
Distribution Model Overview
Our Focus: Distributed Org Model
Customer A
Customer B
Customer C
Application Distribution ModelStep by Step
Cloud App Lifecycle
Build Test Package Sell Support
Cloud App Lifecycle
Build Test Package Sell Support
Step 1: Register as a Partner.
Register on the Partner Portal
Go to www.salesforce.com/partners and click Join Now
Step 2: Create Developer Orgs
Step 3: Build your Force.com Application
Step 4: Choose Package Type
UnmanagedManaged
Not Upgradeable
Open Source
Templates
Fully Editable
Upgradeable
IP Protection
License Management
Support Tools
API Versioning
NamespacedPackaging is a way you can
store and distribute your app to customers & prospects.
Step 5: Package Your App
Add Components
A component is one constituent part of a package. It defines an item, such as a
custom object or a custom field.
Manage Package Version Options
ReleaseBeta
GA ReleaseUpgrade-ableComponents are locked
Testing Purposes
Not upgrade-able
Components are unlocked
Installed only in DE or Sandbox orgs
Tip– Beta Packages cannot be installed in a production org
Step 6: Test Installation
Upload your app as Beta Managed Package
Test full installation on various environments
Perform full QA cycle
Apply bug fixes in primary Developer Edition where
package was uploaded
Upload as Managed-Released only after QA has been
completed.
Tip: Use Beta Managed Packages to test
Demo(Build & Test)
Cloud App Lifecycle
Build Test Package Sell Support
Step 7: Install License Manage Application
Allows you to apply licensing to your application– Receive notifications when new trials are provisioned
– Track Installations & Used Licenses
– Support Customer Installs
Install the LMA app from Appexchange into an Org
Tip: Make sure you link your LMA Org to your
Appexchange listing before you ship it
License Management Application (LMA)
Step 8: Appexchange Security Review
Trust is of utmost importance
– Make sure partner applications conform to industry standards
– Customers trust 3rd party apps published on Appexchange
Mandatory for all public apps listed on the Appexchange
$300 for initial review & $150 each year thereafter
Duration: Approximately 2-4 weeks
Additional Resources: – Online Code Scanner
– Security Checklist
– Force.com AppExchange Security Review
Tip: Use these additional resources well before you plan to
initiate the Security Review
Step 9: Appexchange Publishing Console
Create Public Listing
Setup Test Drive
Setup Free Trials
Manage Default Licenses
Initiate Security Review
Trials: Allow prospects to sign up for a free 30-day trial of Salesforce
and your application.
Demo(Distribute & Sell)
Trialforce
Host a signup page to provision free, 30
day trials of your Force.com application.
Customize your application, including
functionality, design, data and trial
experience
Maximize the distribution of your
applications
Run your own marketing campaigns
Cloud App Lifecycle
Build Test Package Sell Support
Package Upgrades
Patch Bug Fixes
Create a dev org for patch development
Automatically Deploy to Subscribers
Tip: Only supported for managed packages
ISV Support Spring ‘11
Package Support Access (Read-Only Setup Area)
Login Access (on behalf of customer)
Debug Logs
Let’s Review
Register as Partner
Provision DE Org
Build Force.com app
Package App
Test Beta Package
Distribute Sell SupportBuild Test
Upload Released Package
Setup LMA
Configure Appexchange Listing
Appexchange Security Review
Setup Trialforce
What Next?
Recommended Sessions @Dreamforce
Expanding Your Reach: How to Build a Killer Listing on the
AppExchange– Wednesday, 12:15pm-1:15pm, West Mezzanine 270
Unleash the Power of the License Management Application– Wednesday, 1:45pm-2:45pm, Moscone West 2002
What’s New in Force.com for ISVs? – Wednesday, 3:15-4:15pm, Moscone West 2002
Architecting for Success: Designing and Building Your Force.com
Commercial App– Thursday, 8:30am-9:30am, Moscone West 2002
Q&A
Please post Questions to Chatter in Dreamforce
App!
How to Get Started
Sign up to be a Partner (www.salesforce.com/partners)
Visit the Partner Program & Appexchange Booths @Campground
Force.com Zone @Moscone West
Review this presentation on the Chatter feed shortly
Post Questions to the DreamForce Chatter Session
Resource Library ISV Partner Program Overview Application Distribution Overview
Introduction to Packaging
Introduction to Partner Environments
Designing an Application for Professional Edition
License Management Application Documentation
Trialforce Documentation
Appexchange Publishing Guide
Appexchange Security Review
Introduction to Force.com Application Distribution
D I S C O V E R
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