Introduction to SQL Server 2005 Analysis ServicesMelville Thomson
IT Pro Evangelist
• New features of Analysis Services
• Unified Dimensional Model (UDM)
• Using Analysis Services
What Will We Cover?
• Experience with SQL Server
• Familiarity with database analytics
• Familiarity with database reports
Helpful Experience
• Introducing Analysis Services
• Providing Intelligent Data
Agenda
SQL Server Business Intelligence
Data acquisition Data acquisition from source from source systems and systems and integrationintegrationData Data transformation transformation and synthesisand synthesis
Data enrichment Data enrichment with business with business logic; hierarchical logic; hierarchical viewsviewsData discovery Data discovery through data through data miningmining
Data Data presentation and presentation and distributiondistributionData access for Data access for the massesthe masses
IntegrateIntegrate AnalyzeAnalyze ReportReport
Analysis Services Roadmap
Enter the Game• Entry-level offering
• Establish industry application programming interface (API)
• Generate mindshare
• Focus on total cost of ownership (TCO)
Win Leadership• Feature complete
• Penetrate the enterprise
• Thought leadership
• Market share leadership
• Scale
Breakthrough
What Is Analysis Services?
Dashboards
Rich Reports
BI Front Ends
Spreadsheets
Ad Hoc Reports
SQL SQL ServerServer
TeradataTeradata
OracleOracleDB2DB2 LOBLOB
DWDW
DatamartDatamart
AnalysisAnalysisServicesServices
UDMUDM
CacheCache
XM
L/A
or
OD
BO
XM
L/A
or
OD
BO
One Version of the Truth
• Multiple enterprise data sources
• Single business view of the data
• Common business terminology
• Unified data navigation experience
• One version of business analyticsOLAP browser, Reporting Services, BI apps
Demo
Defining a Cube
Define a Data Source Define a Data Source View Explore Data
demonstration
• Introducing Analysis Services
• Providing Intelligent Data
Agenda
Data Enrichment and Analytics• Advanced business logic, rules, and
calculations
• Key performance indicators
• Data mining and predictive analytics
• What-if modeling
Demo
Refining an Analysis Cube
Provide Localized Metadata Use Perspectives Use Key Performance Indicators
demonstration
Real-Time and High Performance
Isolate back-end Isolate back-end sourcessources
Accelerated Accelerated response timeresponse time
Real-time data accessReal-time data access
Mission Critical
Reliable and Reliable and availableavailable
Designed for Designed for 7/24/3657/24/365
ScalableScalable
Secure by Secure by designdesign ManageableManageable
Common Bet on Analysis Services
SQL SQL ServerServer™™
TeradataTeradata
OracleOracleDB2DB2 LOBLOB
DWDW
DatamartDatamart
AnalysisAnalysisServicesServices
UDMUDM
CacheCache
XM
L/A
or
OD
BO
XM
L/A
or
OD
BO
Benefits of UDM
• Rich, easily understood model
• Supported by BI applications
• Powerful calculation engine
• Heterogeneous data sources
• Interactive query performance over large data volumes
Uses of Relational-Based Reporting
Queries Queries outside outside modelmodel
Full text Full text searchsearch
Very real Very real timetime
Exploit Exploit database-database-
level level objectsobjects
• A watershed Analysis Services release
• Advances in functionality, scalability,
manageability, and integration
• UDM is a breakthrough technology at
the heart of the SQL Server BI
architecture
Session Summary
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