Inventing the FutureHow to Create a Brand-Specific, Future-Focused Innovation Portfolio
The Falling is Sky
Cecily SommersFounder & President
The Push Institute
www.pushthefuture.org
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“The to plant
a tree was ago.”best time20 years
Chinese Proverb
PURPOSE POTENTIALS
INNOVATIONOPPORTUNITYINNOVATION
OPPORTUNITY
CLIENTS:
THE BUSINESS OF BUSINESS
IS TO INVENT THE FUTURE
1. Resources
2.Technology
3.Population
Human society is shaped by three constant forces:
technologytechnology
resourcesresources
populationpopulation
law marketssociety
Limbic System
Brainstem
Left Hemisphere
Language
Right Hemisphere
Imagery
Motivation & Emotion
Autonomic System: Pain, Arousal
◦ Earth
◦ Ocean
◦ Space
◦ Climate
◦ Energy
◦ Water
◦ Land
◦ Food
◦ Sun
◦ Animals
◦ Habitat
◦ Minerals
◦ Forest
ResourcesFour Forces
law
resourcesresources
markets
food energy water
ISSUES
TRENDS
INTEGRATION
◦ Genetics
◦ Robotics
◦ Information
◦ Nanotechnology
◦ Health care
◦ Education
◦ Collaboration
◦ Virtual reality
◦ Games
◦ Telephony
◦ Manufacturing
◦ Infrastructure
TechnologyFour Forces
law markets
health energy
communications
technologytechnology
roboticsinfrastructur
e
◦ 6.1 B in 2000
◦ 9B in 2050
◦ Developing ++
◦ Industrial ---
◦ Immigration
◦ Multi-cultural
◦ Multi-lingual
◦ Nationalism
◦ Conflict
◦ Capital formation
DemographicsFour Forces
law markets
migrati
onlaborlabor
youth
populationpopulation
mortality
mortalitymulti-ethnicmulti-ethnic
◦ Tribalism
◦ Market drivers
◦ Values
◦ Interests
◦ Beliefs
◦ Onlinecommunities
◦ Personalization
◦ Polarization
Social OrganizationFour Forces
CONTENT
CONVERSATION
Movement
Everywhere
Online Tools
TV
Personalization
Mobile
WEB 2.5
Unidirectional
Limited media
Static images, information
WEB 1.5
law
technologytechnology
resourcesresources
populationpopulation
markets
law
technologytechnology
resourcesresources
populationpopulation
marketsYOU
PUSH THE FUTURE2 LEGS OF STRATEGY
THE INNOVATION LABORATORY
◦ Business need◦ Futures research◦ Brand experience◦ New technologies◦ Scenario
development◦ Outside experts◦ Experiential
exploration◦ “Like That”◦ “Fill the Box”◦ Having it all◦ “Duh!,” “Love it!”,
High Risk/Reward◦ Chunking it down◦ First Movable Piece◦ Deliverables,
resource requests, Q-2-Q
THE NEW I.P.
INNOVATION PORTFOLIO
BEST QUESTIONS
• What territory do/can you own?• Is the vision clear?• Is the need clear?• What role will you play in that picture?• Do you have a next movable piece?• What’s the business model?
BEST QUESTIONS
• Will you have to invent resources, business models to deliver?
• Who/what are your “Like That”s?• Who do you have to know?• Why would they care?
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