iOL Digital Marketing Services
Approach to Facebook Advertising
We think focusing your
entire Facebook ads budget
On only New Page
Fans
1. Chances are only 10% of your existing page fans see your Facebook page posts
So you're investing good money purely in fan numbers - 90% of whom may not see your posts in the coming
28 days
The Bigger the Facebook Page, the Harder it is to Reach
Fans – April 2013
Source
2. As 90% of your community does not see your posts – our first priority should be to reach deeper into this community
Not only do posts driving reach of page posts help better realise existing Facebook fan bases – they falls
much cheaper than Page Like ads
Use Facebook Ads… to fight
Facebook Edgerank –
responsible for why only 10% of your fans see your posts
In addition to helping create Facebook ads that drive reach of page posts
Following are 3 additional lesser known Facebook ad units, we at iOL Digital can help withiOL Digital Marketing Services
1. Advertise to your eMail or SMS database on Facebook
• If you have email or SMS records of your existing customers – we can help advertise only to them on Facebook
• These advertising units cost the same or lesser than regular Facebook ads – and can help you keep in touch with and win back repeat customers in a highly cost effective manner
2. Advertise to audiences similar to your existing customers on Facebook
• By uploading your existing customer email address or phone numbers, Facebook will match the attributes similar to our existing audience• And help project the similarities they have – to 85 million+
Facebook users from India or those around the world•We can then target our ads to specific cities, genders and age
demographics
3. Advertise within your local area of geographic vicinity
Map Shows Mumbai and Potential Local Audience Reachable via Facebook Ads
South Mumbai
Eastern SuburbsWestern Suburbs
West End East End
Navi Mumbai
We can also help create truly customised campaigns,
be it targeting Facebook users who consume brands similar to yours, or basis where they
went to college or school.
What do Facebook Ads Cost?
• Facebook is a dynamic market place where advertising rates depend on your targeted audience•We suggest upwards of Rs. 5,000 for a great Facebook Ads
Campaign