1. Blog Post Writing an Diana Edmundson Find this on iProspect
Irelands slideshare BITLY LINK iProspect
2. Why Blog Posts Matter
3. Blog Posts Drive Traffic
4. Client Services
5. Professional Development - OR -
6. Dont be this guy.
7. 5 Questions to Ask Yourself to Get Blog Post Ideas
8. What are your favourite industry blogs writing about?
1.
9. Has anything new come out in your area of expertise? 2.
10. Have you gone to an industry event recently? 3.
11. Have you learned a new skill that you can pass on? 4.
12. Is there something only you know how to do at iProspect
Ireland or beyond? 5.
13. Love On Lists Makes up only 15% of content but is up to
100% more likely to be shared.
14. Create How Tos People like adding to their knowledge and
investing in themselves.
15. Use You and Your Readers like to see themselves in what
they are reading.
16. Nine intriguing internet marketing statistics we've seen
this week | We Analyzed Nearly 1 Million Headlines. Heres What We
Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create
a Happiness Advantage | If Science Got Ruined For You In High
School, Let This Comic Bring It Back | Nine intriguing internet
marketing statistics we've seen this week | We Analyzed Nearly 1
Million Headlines. Heres What We Learned | 10 Free iPhone Apps
You'll Use Every Day | How to Create a Happiness Advantage | If
Science Got Ruined For You In High School, Let This Comic Bring It
Back |Nine intriguing internet marketing statistics we've seen this
week | We Analyzed Nearly 1 Million Headlines. Heres What We
Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create
a Happiness Advantage | If Science Got Ruined For You In High
School, Let This Comic Bring It Back | Nine intriguing internet
marketing statistics we've seen this week | We Analyzed Nearly 1
Million Headlines. Heres What We Learned | 10 Free iPhone Apps
You'll Use Every Day | How to Create a Happiness Advantage | If
Science Got Ruined For You In High School, Let This Comic Bring It
Back | Nine intriguing internet marketing statistics we've seen
this week | We Analyzed Nearly 1 Million Headlines. Heres What We
Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create
a Happiness Advantage | If Science Got Ruined For You In High
School, Let This Comic Bring It Back | Nine intriguing internet
marketing statistics we've seen this week | We Analyzed Nearly 1
Million Headlines. Heres What We Learned | 10 Free iPhone Apps
You'll Use Every Day | How to Create a Happiness Advantage | If
Science Got Ruined For You In High School, Let This Comic Bring It
Back | Nine intriguing internet marketing statistics we've seen
this week | We Analyzed Nearly 1 Million Headlines. Heres What We
Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create
a Happiness Advantage | If Science Got Ruined For You In High
School, Let This Comic Bring It Back | Nine intriguing internet
marketing statistics we've seen this week | | 10 Free iPhone Apps
You'll Use Every Day | How to Create a Happiness Advantage Embrace
Emotional or Action-Based Headlines Surprising, emotional or
action-based words (or action verbs if youre a nerd) lead to more
shares.
17. How to Write an Intro
18. Essential Elements: Intro paragraph should be 2-3 sentences
that that tell people exactly what your article is about. Clarity
is key. 1.
19. Essential Elements: If by the end of your first paragraph
your reader doesnt understand what the article is about, theyll
bounce. 2.
20. Essential Elements: Bonus points if you start with a
creative way to draw people in. (Quote, scenario, interesting
wording, controversial statement, etc.). 3.
21. Example from the Blog:
22. How to Structure the Body
23. Essential Elements: Break up your body into 3-5 points or
paragraphs. 1.
24. Essential Elements: Add images as appropriate or where
applicable. 2.
25. Essential Elements: Be clear and concise. 3.
26. Pro Tip: Write as if you were talking to a colleague. New?
Complicated? Explain it as if you were talking to a friend not
4.
27. Example from the Blog:
28. How to Close
29. (and only) Essential Elements: Wrap it up, restate your
central idea, give a solution. 1.
30. Example from the Blog:
31. Eye candy (Images) Like all candy, a bit is good, too much
is not.
32. Write Out an Outline Fill in the blanks as you go. Write it
out to yourself.
33. Procrastination is for Fools When you get 1 week reminder,
think about what you want to write about that day, collect ideas
throughout week. *Unlike Mr.T, Diana does not pity fools. *
34. Keep a Folder of Ideas Fill it with blog posts, articles,
things you like whenever inspiration strikes. *
35. Throat Clearing So, Well, Okay
36. Stalling Taking too long to get to point of post
37. Asking too Many Questions What does this mean? What do you
think?
38. NSOA (Not SpellingOut Acronyms) Not everyone will know the
lingo. Maybe theyre reading to learn about your area of expertise.
Dont alienate them!
39. Grammar Check Im the proud owner of a Grammar Police
badge.
40. Insert Images I am an image-inserting machine. In fact, Im
doing it right now.
41. Headline Writing All those earlier slides about headlines
not working for you? Dont worry, Ive got this.
42. Extreme Cases Send me an outline and we can work through it
together.
43. THANK YOU @iProspectIRL 100% of this slide stolen from
Brendan