Ipsos Global Business Influencers:Middle East

100% 99%96%

91%89%

Smartphone PC/Laptop TV Print Tablet

88,025GBI in Middle East

41Average

age

US$626,000Average income

28%MBA

educated

Total Budget:

US$383 billion

US$26b Management

consultancy services

US$25b Corporate

finance services

US$19b Data analytics /

Data management

service

US$19b Accountancy /

Accounting services

US$18b Industrial plant, equipment and

instrumentation

Average net worth:

US$1,72 million

Average company size:

2,229 employees65%

C-suite / Owner / Partner

24%

Net worth >US$1m

Fly business / first class for business:

63%Own a watch worth US$10,000+:

16%

Media: Past 30 day consumption Top 3 interests / sports

Technology:

63%Travel:

65%

83%are male

17%are female

$

Football:

61%

Ipsos Global Business Influencers reaches those most senior business people in the world’s largest companies. They are a disproportionately important audience for B2B marketers and represent the key to profitability for sectors such as: finance, luxury goods, cars, airlines, and hotels.

GBI is a globally harmonised survey running across 23 markets in Asia-Pacific, Europe, Middle East and the US. It means you can analyse data globally, regionally, across a combination of markets, or dig deeper into specific markets.

Average number of business return flightsin the last 12 months

7

Due to fieldwork times results mainly reflect the GBI flying behaviour before the Covid-19 crisis