Social Media and IR in the Nordic Region Annica Strahner, Senior Consultant - IR and social media, Springtime NIRF, Oslo, March 14 2012
• Risks and opportunities of
using social media for IR
• How do you balance the spontaneity of social media with financial regulations?
• How active are Nordic listed
companies in social media from an IR-perspective? – Results from a study involving
750 companies – Best Practice
Risks of using Social Media for IR
Fear of engaging in
dialogue
Lack of time and resources
No control
Social media – No man is an island
Will you reach analysts and investors?
60%
Opportunities for using social media for IR - The new media landscape
Paid Media • Advertising • Sponsorship
Traditional Media • PR
Own Media • Web Site • IR applications • Blog • Twitter • YouTube • Etc
Example of reaching the great masses: A day made of glass
+18 000 000
The Social Media Matrix – Dialogue or Distribution?
Personal Network
Professional Network
Dialogue Distribution
ROI by using Social Media for IR
• Easier to monitor and respond to discussions and rumours if you actively use social media
• Social media drives more
traffic to your IR web site
• Increased reach, transparency and awareness
• Time efficient – less phone calls and emails
How do you balance the spontaneity of social media with financial regulations? • Twitter, blogs, YouTube and
SlideShare are new platforms • But you will provide the same
financial information as you have done before, just in a different format
Nordic Listed Companies' Use of Social Media for IR
Nordic Listed Companies’ Use of Social Media 2011
0%
5%
10%
15%
20%
25%
30%
35%
YouTube
Corporate Blogs
Slideshare
22%
30%
6% 3%
15% 22%
6%
0%
Nordic Region NO
Copyright © Springtime AB Basis: 743 Nordic Companies incl 179 Norwegian Companies
0%
10%
20%
30%
40%
50%
60%
70%
Q1 Q2 Q3
Q4
45% 44% 48% 51% 48%
35%
56% 63%
Nordic NO
Copyright © Springtime AB 2011
Basis: Basis: Q1 165 companies with Twitter Accounts Q2 166 companies with Twitter Accounts Q3 184 companies with Twitter Accounts Q4 182 companies with Twitter Accounts *Tweeting Earnings result and IR-related releases
Nordic Listed Companies Using their Twi>er for IR* Development per Quarter 2011
130 000 followers
45 000 followers
Social Media Disclosure Q4 2011
Best Practice Companies in the Nordic Region: Axis & ABB
Future trends in Corporate Social Media
• Specialised social media
forums as StockTwits and Google+ will most likely speed up companies’ presence in new media
• Rapid increase in blogs and
interactive news rooms
• The next generation of financial professionals will consume financial communication in the same way as they consume everyday information and media – DIGITALLY
Springtime’s offer within IR and Social Media
IR Entry • Relevant social media channels for IR
• Strategy for social media disclosures
• Nordic and European Best Practice use of social media for IR
Corporate and IR blogs • Advise on how to set up an IR blog that will be a great context provider and time saver for the IR team
• Key audiences and their expectations
• Aim and purpose – press release or blog post?
Social Media IR Retainer • Tweets from Q presentations, CMDs, blog posts, etc
• Business Intelligence analysis; outreach, presence in financial blogs
• Ongoing advise and support
IR Application • 6 base areas : home, share, news, financial library, calendar, contacts
• Provides instant access to information
• Web application for iPad, iPhone and Android
Contact Information
Annica Strahner Senior Consultant – Digital IR Phone:+46 (0)8 50 60 17 82 Mobile: +46 (0)708 16 64 66 [email protected] twitter.com/AnnicaStrahner
