vanguardvisionsconsulting.com.au
Is your Not-for-Profit Business NBN ready?
Allison Miller
Director & Principal Consultant
What is the NBN?
Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413
National Broadband Network = NBN
• High speed internet • Faster than we can imagine • Changing the landscape -
• Not just with digital fibre but with digital opportunities
Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)
Super-fast internet
from 100 megabits per second to a peak speed of one gigabit per second*
National Broadband Network = NBN
* NBN Co Ltd, 2010, Corporate Plan 2011-2013
speedtest.net
NBN explained
Video - http://www.youtube.com/watch?v=JU-zIEkGJps
Internet is already a game changer
Broken Business Models:
- Music Industry, publishing, media
From Push to Pull
From one to many to many to many
New ways of working: - Collaborative/Co-optition
- Open, personalised - Give to get (FB, TW, Gmail)
The new digital economy will have an impact on all Australian industries and
will require every business, community organisation
and government department
to be NBN-ready (Bowles, 2011)
What does doing business in a digital economy look like?
Digital Presence:
• Website – DIY, free/paid,
self-hosted
• Social media - Facebook,
Twitter, YouTube, Google+ Pinterest etc
• Online Ads - Google,
Facebook, LinkedIn
• QR codes & Augmented Reality - Aurasma
Getting your NFP business ready for the NBN
Image: QR-ing it Everywhere - Make up - http://www.flickr.com/photos/77018488@N03/7307320654/in/photostream - Aurasma - http://www.youtube.com/watch?v=GBKy-hSedg8
Digital Presence:
• Search Engine
Optimisation (SEO) - Tags,
Keywords, Meta-data
• Google Analytics
• Google Alerts
Getting your NFP business ready for the NBN
Image: 'Google Main Search' - http://www.flickr.com/photos/22127803@N02/5267464508
Digital Customer Support:
• Apps
• Real time support
• Google+ Hangouts & Skype
Getting your NFP business ready for the NBN
Image: Online Support - http://www.flickr.com/photos/77018488@N03/8143741907/
Image: 'Tada!' - http://www.flickr.com/photos/73282154@N08/6686839137 - Maker-Bot - Adelaide Mini-Maker Faire - http://www.flickr.com/photos/77018488@N03/8632015521
Digital Marketplace:
• Digitalisation of products/services - 3D printing,
eBooks, iTunes
• Booking online - AusPost
Passports, Qld Hairdresser, Doctor’s Surgery, Eventbrite
• Reminding customers – SMS
• Digital reporting – mobile device
forms, interactive PDFs, live electronic signatures
Getting your NFP business ready for the NBN
Digital finance:
• Online stores /Payments- eCommerce, PayPal, eBay
• Mobile phone payments – CommBank’s Ka-ching, PayPal Here
• Crowd sourcing finances –
KickStarters, micro-loans, peer-to-peer lending
Getting your NFP business ready for the NBN
Image: PayPal - https://www.paypal.com/webapps/mpp/credit-card-reader
Digital Infrastructure:
• ‘Cloud’ storage - Software as a
service (SaaS), Dropbox, Evernote
• Mobile devices and BYODs
• Virtual servers and desktops
Getting your NFP business ready for the NBN
Image: 'What Type of Cloud?: Private, Public or+Hybrid?' - http://www.flickr.com/photos/26072489@N08/5332731617
Digital Infrastructure:
• Open source vs proprietary
• Interoperability
• Web accessibility
• User interface & experience
Getting your NFP business ready for the NBN
Image: 'Interopérabilité @ J&Bisc family' - http://www.flickr.com/photos/11445550@N00/2456767724
Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846
Digital Policies/Legal considerations:
• HR • ICT • IP/Copyright/Creative
Commons • Digital sovereignty • Moral rights • Spam • Privacy • Social media
Getting your NFP business ready for the NBN
Are you and/or your staff/volunteers NBN
ready?
Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879
In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve
their information and communication technology (ICT) skills (Bowles, 2011)
Digital Workforce/Support:
• digital literacy • HR policies
• tele-work • micro-work
Getting your NFP business ready for the NBN
Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668
“NBN-enabled telework may create 25,000 additional jobs in full- time equivalent terms by 2020-21. Around 10,000 of these jobs will be created in regional Australia” NBN enabled telework: The economic and social impact on labour force participation, March 2013 http://apo.org.au/research/nbn-enabled-telework-economic-and-social-impact-labour-force-participation
Implementing and evaluating for digital
success
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
Develop an eBusiness Strategy/Action Plan:
• Link to Business Plan/Strategic Goals
• Input from stakeholders • Communicate to stakeholders • Resourcing • Risk management • Benchmarking - data analytics • Monitoring and review triggers • Evaluate
Develop a digital roadmap
Image: 'Gary Hamel: Open source is one of+the+greatest+management+innovations+of+the+21st+century' - http://www.flickr.com/photos/47691521@N07/4371000486
Supporting a culture of innovation:
• PD • Performance Plans • Collaborative learning and
rewards • Room to make mistakes and
test new ideas • Workforce development plan
Develop a digital roadmap
What digital strategy will you investigate further?
Want to know more?
DBCDE’s Digital Enterprise Program:
to find a program nearest you:
bit.ly/digitalenterpriseprogram
Want to know more?
National NBN-enabled Digital Economy Forum
30 July 2013
Face-to-Face & Online:
#nbndigi
to find more:
bit.ly/NBNdigiforum
Want to know more?
Register for eUpdates: bit.ly/digitalcapability
Follow on: Twitter - twitter.com/digitalcapabili
Facebook - facebook.com/digitalcapability LinkedIn - bit.ly/DCLinkedIN
Google+ - bit.ly/DCGoogleplus Pinterest - pinterest.com/vanguardvisions
vanguardvisionsconsulting.com.au
Access this presentation from:
slideshare.net/vanguardvisions
vanguardvisionsconsulting.com.au
Allison Miller 0400 732 270
[email protected] vanguardvisionsconsulting.com.au