Phillybuster’s• The restaurant for families during the day and
college students at night• A place for good times with great eating• Local, convenient, and consistent
Corporate Strategy• Environmental scanning
o Opportunities and threats
• Core competencieso “Fast casual dining”
• Core processes
Market Analysis
Indoor Seating X X
Touch Screen Ordering
X X
Open Past Midnight
X X X
Serves Alcohol X
Operations StrategyFocus on: Low cost
Quality and Reliability
Quick Delivery
Develop Touch Screen OrderingEstablish Quality ControlsMaintain Low Menu Pricing
Achieve Competitive Advantages
Competitive Priorities• Consistent Quality
o The food and drinks served at Phillybuster’s will always be of the highest quality possible
o The atmosphere of the restaurant will consistently be fun, engaging, and free-spirited
• Delivery Speedo A quick preparation time will keep our customers happy and
will lead to their return
• Customizationo Our customers will be able to make any changes to our set
menu using our interactive touch screen ordering system
• Varietyo Phillybuster’s menu will be expansive and provide the
customer with a range of options
Quality Strategy• Phillybuster’s will use a lean system in an effort
to eliminate wasteso Inappropriate processingo Waitingo Inventory
Quality Control• Phillybuster’s will ensure quality control by:
o Choosing the best supplierso Expiration date checking systemo Proper storage facilities and monitoringo Employee training
Supply Chain Inventory
Management• Two important
questions:o How much to order?o When should we order?
Dealing with Lines• Depends on number of customers
• Manager’s options:o Scheduling employeeso Number of registers openo Splitting the process
Startup CostsStart Up Costs
Rent $ 11,000.00
Security Deposit $ 11,000.00
Utilities $ 2,500.00
Restaurant Furniture $ 40,000.00
Insurance $ 6,000.00
Equipment $ 80,000.00
Kitchen Customization $ 275,000.00
Menus $ 1,500.00
Permits and Licenses $ 6,000.00
Nextep System Ordering Technology
$ 60,000.00
Total Start Up Costs $ 493,000.00
Fixed Costs
Rent$132,00
0
Salaries$100,00
0
Utilities $30000
Insurance $6000
Yearly Fixed Costs$268,00
0
Variable Costs
Food Orders $8,000
Equipment $1,000
Approximate Variable Costs $9,000
Fixed & Variable Costs