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ISO 26000 Guidance onISO 26000 Guidance on
Social ResponsibilitySocial Responsibility
Development Status, June 2009Development Status, June 2009
An Indus try V iewn Indus try V iew
A To ol toChe ck for
Effec ti ven es sDavid Felinski, Vice-President IFAN (International Federationof Standards Users) and IFAN Expert to ISO/TMB WG SR, andGuido Guertler, ICC Observer to ISO/TMB WG SR
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Available Slide Series Available Slide Series
• The Project• ISO 26000 Contents and Players
• Applicability Aspects• ISO 26000 CD Vote by March 2009• Success Criteria• Risk of Failure
• Tool: C he ck for Eff ecti vene ss
The pre sen t subs et is the on e marked in bold
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OutlineOutline
Recognition (awareness),Recognition (awareness), “but”… “but”…
What is the “Effectiveness Matrix”?What is the “Effectiveness Matrix”?
The “Effectiveness Matrix” LogicThe “Effectiveness Matrix” Logic The “Effectiveness Matrix” ExampleThe “Effectiveness Matrix” Example
Downloadable DocumentsDownloadable Documents
EncouragementEncouragement
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Recognition, but… (1/3)Recognition, but… (1/3)
YES,I really
want to dosomething!
Can I? Whe re should Istart…
A most frequent notion about SR is:
…and wha t could Ieffectively influence?
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Recognition, but… (2/3)Recognition, but… (2/3)
RecognizingRecognizing what 400+ experts from allwhat 400+ experts from all
over the world consider important for theover the world consider important for the
enhancement of organizations’ socialenhancement of organizations’ socialresponsibilities, …responsibilities, …
RecognizingRecognizing the overall ISO 26000 goal tothe overall ISO 26000 goal to
globally promote social responsibility to allglobally promote social responsibility to allkinds of organizations, …kinds of organizations, …
……there is a smallthere is a small “but” “but”
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Recognition, but… (3/3)Recognition, but… (3/3)
Suppose an organization is willing to do moreSuppose an organization is willing to do moreon social responsibility, the “but” relates toon social responsibility, the “but” relates to
itsits rea lea l huma n and f inanc ialhuma n and f inanc ial
resources/a bili tiesesources/a bili ties too-- transposetranspose the offered guidance intothe offered guidance into
practicepractice and toand to
-- whatwhat degree of effectivenessdegree of effectiveness it canit can
reasonably expect to attain.reasonably expect to attain.
The Eff ective ne ss Ma tr ix
helps identifying possibilities
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The Effectiveness Matrix…(1/2)The Effectiveness Matrix…(1/2)
……is anis an easy to understandeasy to understand andand easy toeasy to
useuse toolo ol to gauge how effective anto gauge how effective an
organization can reasonably expect to beorganization can reasonably expect to be
in applying SR core subjects and issuesin applying SR core subjects and issues
……can be used by „can be used by „all types of all types of
organizations, regardless of their size andorganizations, regardless of their size andlocationlocation “ (to quote the ISO 26000 Scope) “ (to quote the ISO 26000 Scope)
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Die Wirksamkeitsmatrix … (2/2)Die Wirksamkeitsmatrix … (2/2)
……doesdoes notnot need anyneed any advisors oradvisors or
consultantsconsultants external to the organizationexternal to the organization
……is a good instrument for initiating ais a good instrument for initiating a
dialogue with stakeholdersdialogue with stakeholders or any otheror any other
parties.parties.
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Claus e 6laus e 6 of ISO 26000 mentions these coreof ISO 26000 mentions these coresubject:subject:
Organizational GovernanceOrganizational Governance
Human RightsHuman RightsLabor PracticesLabor Practices
The EnvironmentThe Environment
Fair Operating PracticesFair Operating PracticesConsumer Issues, andConsumer Issues, and
Community Involvement and DevelopmentCommunity Involvement and Development
Effectivenss Matrix; Terms (1/2)Effectivenss Matrix; Terms (1/2)
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Core subjects issues
Organisational Governance 1
Human Rights 8Labor Practices 5
The Environment 4
Fair Operating Practices 5
Consumer Issues 7Community Involvement andDevelopment
7
37
A “core subject “ is structured by several „issu es “:
Effectivenss Matrix; Terms (2/2)Effectivenss Matrix; Terms (2/2)
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The Effectiveness Matrix; Basic Logic (1/5)The Effectiveness Matrix; Basic Logic (1/5)
The left-most column reproduces theISO 26000 core subjects and issues
Remaining columns ask fivequestions in each row
Relevance?Core
Subjectsand
Issues
Eff ectiveness? Act ivit ies? Imp act ? Stakeholder s?
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1 SR
Core
subjects
and
issues
2 Is the
core
subject orissue seen
as
relevant to
the
organization?
3 What
degree of
effectiveness could
the
organizatio
n have on
this issue?
4 What
kind of
activitiescould the
organizat
ion
undertak
e?
5 What
effect/impa
ct wouldthe
activities
have on the
organizatio
n’s socialresponsibili
ty?
6 Which
stakehold
ers toinvolve
are seen
as useful?
Use is from left to right: If an answer in a box ispositive (YES on the next slide) continue with this line, if it is negative (NO on the next slide) this line is done
The act ual colu mn hea di ngs read asfollows:
The Effectiveness Matrix; Basic Logic (2/5)The Effectiveness Matrix; Basic Logic (2/5)
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The Effectiveness Matrix; Basic Logic (3/5)The Effectiveness Matrix; Basic Logic (3/5)
Rele-
vance?Effectivenes
s?
Activi-
ties? Impact?
Stake-holder
s?
CoreSubject
A
YES
continue withissues of
Core SubjectA
Issue A1yes yes no
Go toissue A2
Issue A2 noGo to issue
A3
Issue A3 yes yes yes yes yesIssueA... yes yes yes yes noCoreSubjectB
no
continue with Core
Subject C IssueB...
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Relevanc e of aelevanc e of a core subj ectore subj ect
Que stio nue stio n : is the core subject relevant: is the core subject relevant
to my organization?to my organization? If NOf NO , go to, go to next core subj ectext core subj ect
If YESf YES , continue with checking whether, continue with checking whether
thethe issuesssues of this core subject canof this core subject caneffectively be dealt witheffectively be dealt with
Effectiveness Matrix; Basic Logic (4/5)Effectiveness Matrix; Basic Logic (4/5)
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Relevanc e o f anelevanc e o f an issuessue
Que stio nue stio n : is the issue relevant to my: is the issue relevant to my
organization?organization?
If N Of N O , go to, go to ne xt is suee xt is sue of this coreof this core
subjectsubject
If YE Sf YE S , continue with checking the, continue with checking thenext of the five questions on thisnext of the five questions on this
“issue”; “issue”;
if one check is negative, the line isif one check is negative, the line is
done; go to next issuedone; go to next issue
Effectiveness Matrix; Basic Logic (5/5)Effectiveness Matrix; Basic Logic (5/5)
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The following represents the practicalThe following represents the practical
application of the „Effectiveness Matrix“ byapplication of the „Effectiveness Matrix“ by
aa 30-person software developing company30-person software developing companyin Germanyin Germany..
The complete matrix (Word document) isThe complete matrix (Word document) is
downloadable fromdownloadable fromhttp://www.26k-estimation.com/html/englihttp://www.26k-estimation.com/html/engli
Effectiveness Matrix; Example (1/6)Effectiveness Matrix; Example (1/6)
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1 SR Core
subjects
and issues
2 Is the core
subject or
issue seen as
relevant to the
organization?
3 What degree
of
effectiveness
could the
organization
have on this
issue?
4 What kind of
activities could
the
organization
undertake?
5 What
effect/impact
would the
activities have
on the
organization’s
social
responsibility?
6 Which
stakeholders
to involve are
seen as
useful?
Effectiveness Matrix; ExampleEffectiveness Matrix; Example (2/6)(2/6)“Anticorruption” “Anticorruption”
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1 SR Core
subjects
and issues
2 Is the core
subject or
issue seen as
relevant to the
organization?
3 What degree
of
effectiveness
could the
organization
have on this
issue?
4 What kind of
activities could
the
organization
undertake?
5 What
effect/impact
would the
activities have
on the
organization’s
socialresponsibility?
6 Which
stakeholders
to involve are
seen as
useful?
Effectiveness Matrix; ExampleEffectiveness Matrix; Example (3/6)(3/6)“Climate Change” “Climate Change”
Climate
change
mitigati
on and
adaptat
ion
YES Very
little
Sponsor
actions that
increase
public
awareness;
include
measures
into
communicat
ion material
Enhance
our good
image
none
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1 SR Core
subjects
and issues
2 Is the core
subject or
issue seen as
relevant to the
organization?
3 What degree
of
effectiveness
could the
organization
have on this
issue?
4 What kind of
activities could
the
organization
undertake?
5 What
effect/impact
would the
activities have
on the
organization’s
socialresponsibility?
6 Which
stakeholders
to involve are
seen as
useful?
Effectiveness Matrix; ExampleEffectiveness Matrix; Example (4/6)(4/6)“Health and Safety at Work” “Health and Safety at Work”
Health
and
safety
at
work
Not
relevan
t; all
covered byregulation,
we run very
normal
office
workplac
Not
Applicable
Not
Applicable
Not
Applicable
Not
Applicabl
e
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ISO 26000 offers guidance forISO 26000 offers guidance for 37 i ss ues7 i ss ues
5 is suesissues can can be effectively dealt with:be effectively dealt with:
-- Sustainable resource useSustainable resource use- Anti-corruption- Anti-corruption
- Promotion in the own sphere of influence- Promotion in the own sphere of influence
- Education and culture- Education and culture
- Employment creation and skills development- Employment creation and skills development
32 i ss ues2 i ss ues can not can not be effectively dealt withbe effectively dealt with
Effectiveness Matrix; ExampleEffectiveness Matrix; Example (5/6)(5/6)Spezific ResultSpezific Result
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To work through the matrix is a relativelyTo work through the matrix is a relatively
easy and efficient process toeasy and efficient process to
selectelect tho seho se core subjects and issuescore subjects and issues,,
where “my” organization can try towhere “my” organization can try to
enhance its social responsibilityenhance its social responsibility
- substantially;- substantially;
- effectively;- effectively;- reasonably; and- reasonably; and
- in a sustainable manner.- in a sustainable manner.
Effectiveness Matrix; ExampleEffectiveness Matrix; Example (6/6)(6/6)SummarySummary
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EncouragementEncouragement
Feel free toFeel free to trytry the „Effectiveness Matrix“the „Effectiveness Matrix“with your own organization!with your own organization!
It can be downloaded fromIt can be downloaded fromhttp://www.26k-estimation.com/html/english.htmlhttp://www.26k-estimation.com/html/english.html
Any Any proposalsproposals on further development of on further development of this tool, or on creating additional ones forthis tool, or on creating additional ones for
an effective use of ISO 26000an effective use of ISO 26000 are moreare more
than welcomethan welcome!!
Please send your ideas toPlease send your ideas to [email protected]@t-online.de